Support Media, Event Sponsorship, And Branded Entertainment IMC5

1. Support Media:
Types: Advertorials, product placements, sponsored content, advertainment.
Strategic Placement.
Enhanced Brand Visibility.
2. Event Sponsorship:
Types: Sports events, concerts, festivals, trade shows, community events.
Brand Activation.
Brand Association.
3. Branded Entertainment:
Story Integration.
Emotional Connection.
Multi-platform Distribution.

Traditional Support Media:

1. Examples:
Advertorials.
Product Placements.
Sponsored Content.
In-Store Displays.

Sales Promotion and Point of Purchase Advertising:

1. Sales Promotion:
Couponing.
Discounts and Rebates.
Contests and Sweepstakes.
Premiums and Gifts.
Loyalty Programs.
2. Point-of-Purchase (POP) Advertising:
Signage and Displays.
Product Packaging.
Demonstrations and Sampling.
In-store Promotions.
Interactive Technology.

Sales Promotion Directed at Consumers:

1. Types:
Discounts.
Coupons.
Contests and Sweepstakes.
Samples.
Loyalty Programs.
Gifts with Purchase.
Limited-Time Offers.
Cashback Offers.
Sales Promotion Directed towards Trade Channels and Business Markets:
1. Trade Promotions:
Trade Allowances.
Merchandising Support.
Trade Contests or Incentives.
Trade Shows or Exhibitions.
Cooperative Promotions.
2. Business-to-Business (B2B) Promotions:
Volume Discounts.
Contract Pricing.
Special Financing or Payment Terms.
Customization or Value-added Services.
Partnership Programs.

Direct Marketing:
1. Channels:
Direct Mail.
Email Marketing.
Telemarketing.
SMS Marketing.
Direct Response Advertising.
Targeted Online Advertising.

Public Relations and Corporate Advertising:

1. Public Relations (PR):
Media Relations.
Corporate Communications.
Crisis Management.
Community Engagement.
Employee Communications.
2. Corporate Advertising:
Brand Building.
Reputation Management.
Corporate Social Responsibility (CSR).
Investor Relations.
Employee Recruitment and Retention.