IMC3

Creative Planning Stages: Message Execution Styles in Different Media:

1. Immersion Print Media:
2. Insight Generation Visual/Imagery-based
3. Ideation Headline-driven
4. Concept Development Storytelling
5. Evaluation and Selection Minimalist
6. Refinement and Iteration Interactive/QR Codes
7. Presentation Television (TV) Broadcast:
Storytelling
Types of Creative Appeals: Dramatization
1. Emotional Appeals Celebrity Endorsement
2. Rational Appeals Music-driven
3. Humorous Appeals Slice-of-life
4. Fear Appeals Broadcast (Radio):
5. Sex Appeals Audio Drama
6. Scarcity Appeals Voiceover
7. Bandwagon Appeals Jingles
Sound Effects
Copy Research: Digital Media:
1. Objective Setting Interactive
2. Research Design Video
3. Pre-Testing User-generated Content (UGC)
4. Implementation Personalized/Targeted
5. Data Analysis Native Advertising
6. Interpretation and Recommendations
7. Post-Testing Copy Approval Process and Art Direction in Ad
8. Iterative Process 1. Copy Approval Process:
Concept Development
Guidelines for Evaluating Creativity in Camp Drafting Copy
1. Alignment with Objectives Internal Review
2. Originality and Innovation Client Approval
3. Relevance to Target Audience Regulatory Approval
4. Impact and Memorability Final Approval
5. Consistency and Integration 2. Art Direction and Production:
6. Engagement and Emotional Resonance Illustration
7. Effectiveness in Achieving Objectives Design
8. Audience Feedback and Response Layout
9. Industry Recognition and Awards Production
10. Long-Term Impact and Sustainability Quality Assurance

Copywriting for Different Media: Digital Media: Web Copy, Social Media Copy, Email Copy
Print Media: Headlines, Body Copy, Visuals Outdoor Advertising: Succinct Messaging, Visual Impact
Television (TV) Commercials: Scriptwriting, Visual Storytelling, Taglines
Radio Commercials: Scriptwriting, Sound Effects, Jingles