Integrated Marketing Communication (IMC) M-1 Indian Advertising:

Strategic approach Early years (pre-independence)

Holistic perspective Post-independence era (1950s-1970s)
Consistency and coherence Liberalization and technological advancements
Customer-centric approach Regionalization and localization
Synergy and integration Celebrity endorsements
Measurement and evaluation Socially conscious advertising
Organizational alignment

Tools for IMC: Fundamental Influences on Advertising Evoluti

Marketing automation platforms
Customer relationship management (CRM) systems
Content management systems (CMS)
Social media management tools
Email marketing software
Analytics and reporting tools
Marketing attribution platforms
Creative design software
Technological advancements
Globalization and market integration
Socio-cultural shifts
Consumer empowerment and engagement
Regulatory frameworks and ethical considerations
Technological convergence and innovation

Types of Advertising: Social, Ethical, and Regulatory Aspects of Ad

Social aspects (cultural impact, body image,
Television advertising
consumerism)
Ethical aspects (truthfulness, responsible marketing,
Radio advertising
children's advertising)
Regulatory aspects (advertising standards, product
Print advertising regulation, industry self-regulation, digital advertising
regulation)
Digital advertising
Outdoor advertising
Direct mail advertising

Economic Effects of Advertising:

Stimulating demand
Market efficiency
Revenue generation
Employment and economic activity
Brand building and competitive advantage
Innovation and product development
Globalization and trade
Tax revenue
Consumer welfare