GRAPHIC DESIGN ✹Course™ Curriculum
Graphic
Course
Pra ct
approach forical
level one:
design tools
learning
design( from the design team of
level one:
design tools
ilovecreatives Studio )
in today’s
level one:
❝Design school abso
design tools design skills, but therelutely taught me foundational
’s so much about the realit
of design as a career that’s ies
learned on the job. I was
always interested in going freel
5+ years in-house and working atance , but even after
digital
intimidated by it. Navi g thinga studio, I was still
process, client com gatin s like the design
side of it on your ownmun can
ication, and the busin
be scary
ess
course can make you feel less lonel . I’m hoping this
and give you the confidenc y in that process
career.
e in tackling design as a
❝We’ve made this se purely out
matter who you arecour of necessity. No
world.
Section 3:
Section 4:
— freelancer, employee
owner, closet creative , business
Section 1:
Section 2:
or even
they are “not creative” — you’ll som eone who says
something at some point need to design
. It’s one
I’ve been able to use in more work, of those skills that
Portfolio Business
projects. When we start life, and personal
design tools design Process
made it for our past ed creat ing this cour se, we
Puno, but also the oneselve
from
s. Not just the begin
a year ner
what it means to scale design, your ago that realized
your business. ❞ workflows, and
level one:
design tools
Graphic Design ✹Course™
Learn graphic design and the inner
workings of a real design studio.
Master technical skills, and create a
polished design portfolio.
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gn
This course prepares students to fully take on the work of a graphic
designer in today’s industry. Students graduate our course with
S 3
des proficiency in Figma, Photoshop, and Illustrator, a complete design
pro ign
portfolio, and the confidence to take their designs to the next level.
ces
s There’s a lot to learn, but we fill this course with humor, heart, and our
busines transparent take on all things design.
s
rtfolio
po
Graphic Design ✹Course™
❝We’ve made this course purely out of necessity. No matter who you
are — freelancer, employee, business owner, closet creative or even
someone who says they are “not creative” — you’ll need to design
something at some point. It’s one of those skills that I’ve been able to
use in more work, life, and personal projects. When we started creating
this course, we made it for our past selves. Not just the beginner Puno,
but also the one from a year ago that realized what it means to scale
design, your workflows, and your business.
Also, we wanted to create a community that would grow with you
because it’s not easy to figure this out by yourself. Sometimes you
need a place to validate, but also remind you that it’s not that bad —
everything is going to be OK and here are some next steps. We hope
that you’ll let us be that for you!❞
Puno, Executive Creative Director
of ilovecreatives Studio.
4 oz — 113.4 g
Graphic Design ✹Course™
Who is this
Whether you’re already in the creative industry already or
not, this course will empower you to design your own life.
Graphic designers have the autonomy to create a fulfilling
and flexible life. Want to work on a large team with an office?
course for?
There’s a path for you! Want to work freelance and travel?
That works too!
I want to be a I want to start I want to I’m a
I’m an
designer a business improve my recent grad employee
I’ve got a rad business
design process I just graduated from I’ve currently got a full-time
I’m entirely new to the
design world. I want to idea. I consider myself I’m currently a designer. I design school. I’ve got job that sometimes
make the plunge into pretty creative and have a want to sharpen my skills the design skills, but how includes graphic design
becoming a designer. strong idea of how I want and get a better handle do I turn that into a tasks. I want to learn how
the brand to look. I want to on my design process! career? to design real world assets
take a stab at branding it quickly for my team.
myself, but I have no
design experience!
Course
Graphic Design ✹Course™
Instructional Section 1: Design Tools
Curriculum
Videos
Digital Worksheets
Section 2: Design Process
Assignments for
Submission
Section 3: Portfolio
Live Feedback
*Calls will be recorded if
you miss them, but you’ll get
the most out of it if you
attend! Section 4: Business
design
Graphic Design ✹Course™
Section 1:
Design Tools
In this section, we learn the technical basics of the top three graphic
design programs: Figma, Photoshop, and Illustrator. You’ll learn the tools
of each program, and the reasons why you should use one program
versus the other. Upon completion of this section, you’ll have a range of
deliverables, and a strong foundation of how to use each program.
Format: Instructional Videos, Assignments for Submission
learn the technical basics of the top three
graphic design programs: Figma, Photoshop,
and Illustrator
Section 1: Design Toolkit
Graphic Design ✹Course™
Section 1
Design Tools
Level 1
Level 2
Level 3
Figma Illustrator Photoshop
At ilovecreatives Studio, we do 80% of our creative work in Illustrator is our friendly, yet powerful go-to program for logos, Buckle up! Photoshop is a beast, but we’ve broken down the
Figma. It’s collaborative, flexible, and intuitive. Realistically, illustrations, and all things vector. You’ll learn the basic tools most practical uses for the program. From selection
most graphic design work these days is digital, so Figma is a needed to create shapes, transform typography, create techniques to using smart objects, you’ll get a comprehensive
must for designers who need to create digital assets, with a patterns, and bring inspiration from the real world into your overview of how to manipulate images and graphics in
team, fast. You’ll learn the technical basics of the program design process. Photoshop. Most importantly, this level will teach you how to
through a web design exercise, and a social design exercise. be curious about its features - as there is SO much to
experiment with and explore.
Section 1: Design Toolkit
Graphic Design ✹Course™
design
Section 2:
Design Process
Time to get CREATIVE! We’ve dialed in our techniques, so now it’s time to
walk through our design process. From strategy, research, explorations
and brand guidelines, you’ll learn the entire process of creating a robust
brand design system. Though we focus on creating a brand identity, this
design process can be applied to any project of any scale.
Format: Instructional Videos, Assignments for Submission, 1:1 Feedback
learn the entire process of creating a
robust brand design system
Section 2: Design Process
Graphic Design ✹Course™
Section 2
Design Process
Level 1
Level 2
Level 3
Level 4
Level 5
Level 6
Design Strategy Design Research Design Elements Presentation Revised Concept Brand Guidelines
A deep dive into how we start thinking Let’s find inspiration that’ll provide a Distill your research into actionable Sort through your ideations to create You will receive 1:1 feedback on your This is the last stage of the design
about visual design. Our strategy jumping point for us to dive into design explorations to create your succinct design concepts. Learn how first design presentation. Now it’s time process, where all of your hard work
process breaks down how to design. Moodboards communicate base brand elements. You’ll learn how all the components start to work to distill that feedback and create 1 pays off. You’ll learn how to take your
synthesize a design brief and dissect how the brand identity can manifest to create and iterate logo concepts, together to form a cohesive brand revised direction that addresses those final brand concept and create brand
meaning. This sets up the foundation through references of logo, color, color palettes, and typography identity. Start translating initial concerns and succinctly captures the guidelines that will set the brand up for
for any design project. It allows you to typography, graphic elements, and combinations. This level requires concepts into preliminary mockups to goal of the brand identity. success. This level breaks down all the
get inside the mind of a client and their photography. This creates further volume, patience, and following your create real world examples so clients elements of handing off your design
target audience, which sets the tone synchronicity with your client so that creative intuition. can visualize their new brand. system to your client and the world.
for a successful visual brand identity. they can understand why your future
design solutions are strong choices.
Section 2: Design Process
Graphic Design ✹Course™
portfolio
Section 3:
Portfolio
You’ll apply your technical and creative skills to create two more projects
of your own. Together, these projects will form your graphic design
portfolio. Your portfolio will reflect your unique visual style, and be a
representation of the work you want to attract as a graphic designer.
Format: Instructional Videos, Assignments for Submission, 1:1 Feedback
learn to craft a portfolio that represents the
work you want to attract as a graphic designer.
Section 3: Portfolio
Graphic Design ✹Course™
Section 3
Portfolio
Level 1
Level 2
Prompts Portfolio Breakdown
This time is yours. We provide prompts to get you started on Now that you have some exciting work to share, it’s time to
your own design process journey. Through this level, you will give it a home. Today, most designers display their work on a
create (at least) two design projects that can be based on our website. We walk through best practices of creating your
prompts, or completely made up on your own. You have portfolio online, from writing your bio to showcasing each
ultimate freedom and flexibility to create design work that project. You’ll submit your portfolio for feedback and the
inspires you and aligns with the type of work you want to be opportunity to present it in our student showcase.
doing.
Section 3: Portfolio
Graphic Design ✹Course™
business
Section 4:
Business
In this section, you’ll learn how to take your design career full-time. You’ll
walk through how to figure out your hourly rate, your target annual revenue,
scope of work and so much more. You’ll get access to contract templates,
notion templates, client email templates, and estimator spreadsheets. This
will give you a professional edge on all your design projects and keep the
income flowing, so you can focus on being creative.
Format: Instructional Videos, Assignments for Submission
learn to take graphic design full time as a
freelancer or with a design studio.
Section 4: Business
Graphic Design ✹Course™
Section 4
Business
Level 1
Level 2
Level 3
Level 4
Level 4
Business Phases Setting Up Your Business Sales Project Management Marketing
i can
do the
graphics
designs
for
money
$$$
Breaking down the phases of business In this level, you’ll learn how to assess Perfecting your sales workflow will give A smooth sailing project is usually You’ve got the design chops and now
can help us figure out where we are at your current finances and your you a professional edge on any design credited to successful project it’s time to get out there. This level
as designers. This covers what we financial goals for your design project. You’ll learn pricing types, management. You’ll learn the tools we covers how to find clients and market
should focus on at each stage, so we business. We cover how to allocate project estimates, project proposals love, how to create workflows, client yourself as a designer for freelance
can make informed business your time so you can create a healthy and how to draft a client contract. communication techniques, and work. You’ll learn how to communicate
decisions to determine when it’s time work and life balance, while keeping setting goals. your strengths and design process to
to be selective or hire collaborators. the income flowing. successfully book clients.
Section 4: Business
Graphic Design ✹Course™
PH IC
GRA IGN
DES RSE
COU
THE
FOR TICAL
PRACIGNER
DES
Graphic Design ✹Course™
About
Sarah
Art Director at ilovecreatives Studio
Your Instructors ❝Whether it’s a new program, or new technique,
design is constantly evolving. As designers, it’s
important to embrace that constant change. This
course is all about inspiring people to tap into
their creative instincts, and bridge the gap
between vision and skill. With both, you’re
unstoppable.❞
Puno
Founder of ilovecreatives & Executive
Creative Director of ilovecreatives Studio
Mindy
Creative Director of ilovecreatives Studio
❝Design school absolutely taught me foundational
design skills, but there’s so much about the
realities of design as a career that’s learned on the
❝I’m self-taught through and through. However, learning on your own is a job. I was always interested in going freelance, but
given no matter where you learn — at school, at work, through freelance, or even after 5+ years in-house and working at a
good ole’ Youtube. Ermahgerd, back in the day, I was learning from CD- studio, I was still intimidated by it. Navigating
ROMS and magazines!
things like the design process, client
communication, and the business side of it on
We made this course with the working graphic designer in mind. Sure, you your own can be scary. I’m hoping this course can
can learn how to mask by putting an ocean in a coffee cup, but wouldn’t be make you feel less lonely in that process and give
great if you had to design actual assets that people are hiring for today? you the confidence in tackling design as a career.❞
This course is to the point and practical AF. Our goal was to create a
curriculum that any designer we work with would need to know.❞
Graphic Design ✹Course™ Enroll Today at
[Link]/graphic-
design-course
Email us at
hello@[Link]
for questions.
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