Nine Essentials of Persona Development
Day In the life
Wake up at 7 a.m. and get ready for work.
Head to work at Clock in for the 8 or 9 a.m.
shift. Get a 1-hour lunch break sometime
between 11 am to 1 pm. During that time,
eat and browse on social media. Return to
work til 5 p.m. Return home to relax and
have dinner, consume social media, or
socialize with friends by going out to
dinner. Browse on social media before bed.
Go to bed by 10 p.m.
Orientation towards job/career
The main priority, as it is the conduit for
making money, and saving up.
Relevant Obstacles
When it comes to purchasing anything I
want, I need to keep my bills in mind. Or to
have money stashed away for a rainy day.
Specific objectives
Work to build their savings and work their
way up in their career. But also have
money for the things I want to invest in,
such as a vehicle, a home or a trip.
Main Problems
My main problem is making sure I am
making enough money or having enough
money saved up.
Burning questions
What is going to be my final cost? And
what is that with the installation cost?
How much does it cost for a “system”?
(Referring to an entire bass speaker
system)
(In an interview the with the owner of
McCain Audio, he noted that most of the
interactions with his customers includes
educating them about the principles of a
good sound system)
 Searches Preferred Channels
Car stereo The preferred channels for this age
Car stereo near me demographic are Facebook, Instagram, X
Car audio (Twitter), Tiktok, Linkedin and Youtube.
Car audio near me
Stereo installation (Link to stats on Resource page)
Truck stereo near me
Stereo shop near me

Engagement Questions
Q: “How much is a sound system?”
A: We offer speakers ranging from 60 dollars a pair to 1000 dollars a pair.
There are many choices you have and we are here to help you make those
choices based on your budget and performance expectations.
Q: “Are the more expensive speakers worth it?”
A: For most people the answer is no, because most people aren’t that picky.
Comparing speakers is like comparing cars, most people admire a Mercedes
or Ferrari. But are on a chevy or Toyota budget.
Q: “Why is some sound equipment so much more expensive than others?”
A: Generally more expensive equipment is more accurate, more durable, and
higher performance.
“A larger percentage of people are having problems or limitations in their
sound system, and they don’t know what they should do or they think they
need something that they don’t. They want better performance but are
unsure where to even start” – Andrew McCain, Owner of McCain Mobile
Audio
 Resources:

Honigman, B. (2013a, May 1). When marketing to men, keep these 10 stats in mind
(infographic). Entrepreneur. https://www.entrepreneur.com/growing-a-business/when-
marketing-to-men-keep-these-10-stats-in-mind/226528

Barnhart, B. (2023, April 28). Social media demographics to inform your brand’s strategy in
2023. Sprout Social. https://sproutsocial.com/insights/new-social-media-demographics/