Colours & Customers

Klaudia Ismailaj

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Red
• Speed and excitement - sports cars
• Attract attention in a hurry - warning signs on the road and fire engines.
• 'SALE' signs – it makes your heart beat faster and attracts people who buy things
on impulse
Blue
• Blue – banks
• Website - customers will trust the site with their credit card details.
• When blue lighting was installed on the streets of Glasgow, crime fell
dramatically.
Green
• used on food packaging
• Light green - fresh and eco-friendly
• dark green - negative emotions (jealousy and greed)
Purple
• Expensive anti-aging beauty products - to attract the older and wealthier
customers.
• Shops must use purple with care - it can easily look old-fashioned

Yellow
• Bright and cheerful colour
• It makes people feel energetic
• If a shop has yellow in it, customers will be attracted
Pink
• Pre-teen girls – Shops choose pink for the products of this gender and age group
• Pink suggests love, friendship and kindness.
• While red is passionate, pink is romantic and sweet.
Orange
• Suggests that product is economical or cheap.
• It's the colour of cheap airlines like easyJet and the online bookstore Amazon.