Point of Purchase

Promotion
Using Displays Effectively- Display near Bill counter
which induces impulse purchase
A Package Is More Than a Container- Attractive
packaging , Attractive shapes and colour of candies
Exclusive Shop Selling Sugar Confectioneries
in Malls located near Food Courts
Making Shopping Fun- Gifts like cartoon character
stickers, small fun-toys with packet of candies
In-Store Advertising Media- like posters

Its benefit

Improving Communications Productivity

Low Cost
Consumer Focus
Precise Target Marketing

Sugar Confectionery As
Alternative Mouth Freshener

At various restaurants sugar confectioneries like candies

having orange , raw mango ,tamarind flavor is being served
instead of fennel seed
After meal people prefer non-sticky candies having mouth
freshening as well as digestive property
The advertisement focusing these attributes of sugar
confectionery will attract customer