CodeNo:A3CIT202

Tech
II, Camcster Regular/supplementary Examinations, January / Februar). 2023
B. MVGR College of Engineering
(Autonomous)
Design Thinking and Productlnnov ation
Tine:3 Hours
(Common to CSE &IT) Max. Marks: 70
Answer any ONE of the TWO Questions from the first 4 Units.
EachQuestion carries 12 marks
Qucstion No. 9 from UNIT 5is
Compulsory and carrics 22 marks.

the
UNIT-1
similaritics and difTerences belween Design Thinking and Design Innovation |8 M|
Whatare
| a)framework? [4 M)
ncat diagram, explain the Luch's framework for Design Thinking
b) Witha (OR)
where can [8 MJ
What is
Design Thinking? What are the various criteria for Design Thinking and
" a)itbeapplicd? [4 M)
Thinking
Define what is Design Thinking? State any three poinis to indicate when Design
b)ismostapplicable.
UNIT-11 M]
Customer Experience Map to shop for a new car online after seeing an Ad on [8
Drawthe
3. a)facebook. [4 M]
empathy in Design Thinking to design a wallet for a
you are requircd to use specified by user
b)Suppose you design based on atleast three pain points
enecificuser. Explain howidentificd.
have
and two insights you (OR) M]
Criteria, Innovation and Viability of an inspirational design brief 8
Describe Social / Human LEGO.
storage system project submitted to to improve. State True or [4 M]
for developing an innovative start with the product/service
InDesign Thinking, we always
False, justify. UNIT-III
four Design Heristics with illustrations where [8 M]
heuristics? Explain any
5. a) What are Design three ideas [4 M)
required. 'Improving the delivery of ear medication', mention to safety.
b) For the Design challenge effective injestion of drops and three ideas related
related to the bottle design for
(OR) [8 M]
Brainwalking and Mindmapping techniques
Brainwriting, Brainstorming,
6. a) Explain
system for a webinar. What analogy [4 M]
examples. ticketing and two
Suppose you are required to design an online
experience? Mention any three similarities
D) your previous
inighl you draw based on
additional ideas you might add.
UNIT-IV the [8 M]
emerging startup should lake once
management of an
1. a) Explain the various steps teams. [4 M)
goals are communicatedclearly by NPD
Qlienge and Intraprenuers.
b) Differentiate between Entreprenuers
(OR)

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. No:A3CIT202

into a rcal [8 M|
Discussthe various phases that Entreprenuers nccd to follow lo devclop an idea
a)
product.
innovation team having too much open ended or too much [4 M]
the problem with an
Whalis
b)closedthinking?
UNIT-V
still do not have proper or complete access to electricity. This
Millions ofpeople
inconvenience. It lakes a severe toll on economic life, education
just an
an
is not
d health. Lot of pcople die due to pulmonary diseases caused by the indoor
and light. In 2011, many villages in Bihar were not
burning of fuels for cooking and
grid connection. There is a necessity to generate power through locally
having
available resources.
different user categories, develop the
i) State the Design challenge, identify [4M]
Persona for the user. [4M)
threc pain points.
ii) Develop the Journey Map, identify at least challenge rearticulation and
i) ldentify three insights, write the Design [6M]
generate atleast three ideas.
why, towards solving the problem? List
iv) Which concept did you select and selected concept. Storyboard the
any two critical assumptions for the [SM]
concep.
to implement your concept? Discuss. [3M)
v) What Prototype would you develop