Code

No:

B.Tech IV
Semestcr of
MVGR ColleSuppl
ge ementary Examinations,
Design ThinkingEngincering August
and Product(Autonomous)
, 2022

Time:3 Hours
Answer any OND, of
(Common to CSE& IT)Innovation
the TWO Max. Marks: 70
Qucstion No. 9 Each Qucstion Questions from the first 4 Units.
from UNIT Sis carries 12 marks
Compulsory and carries 22 marks.
1.a)
What are the
characteristics UNIT-I
of Design
requiredto cxccute Design
Thinking Thinking problem? What is the mindset
b) How is Innovation problem?
different from Creativity? State with 8M
(OR) examples. 4M
2a) Write a list of different Industries and
Thinking, Mention framework used by at least Institutions that are applying Design
two of such 8M
w With a neat diagram, explain the Industries/ Institutions.
Luch's framework for Design Thinking. 4M
UNIT-I
:aHighlight the need for Design phase and how it can be
h) With a suitable case study, describe carried out. 8M
various goals and methods of the Empathy 4M
phase.
(OR)
4, a) Elaborate on the Experience Mapping process. 8M
b) Amobile company after a quick review with their peer developed a mobile phone 4M
which could project photos on a small surface area. However they had to change
the design of its aesthetic and size because of lower sales and very poor reviews.
Provide list of minimum of three How Might We questions to address this
problem.
UNIT-III
5.a) How Might We questions act as launchpad for brainstoms. Illustrate with an 8M
example.
0)Suppose you are given the design challenge of Navigating the deep seas with an 4M
autonomous underwater yehicle'.Generated three ideas relatedto stcering and
three rclated to safety.
(OR)
Design Heristics with illustrations 8M
nal are Design heuristics? Explain any four
where required. initial protype.
4M
Summarize the goals of designing anUNIT-IV
New Product 8M
1. a) crowdsourcing for generating ideas for
Explainlhe benefits of
ideas.
Development.
b) Give
two examples where simple problems
(OR)
are solved using novel
4M

startup should take once the 8M

B. a) management of an emerging
Expla in
challenge
Various steps
the NPDleamns.
communicated clearly by assessed? Explain how Entreprenuers 4M
goals are rivalry be identified and
b) How can business
nay protect their innovations.
 No:A3CIT202

A:
travcllers in
ircquent
limiled UNIT-V are
corporate companics
jnclude expenses
for reimbursement sanctioned by the
often faced with challenges that 22M
proofs etc.,
awayfrom home frequently. Further, they company, maintaining
feel they lack any
and submitting
the Design incentive for being
Persona for the user.challenge, identify different user categories, develop the
i) State
the.
i) Develop Journey Map, identify at least three pain [6M]
ldentify thrce insights, write the
ii)atleast points. [(SMJ
three ideas. Design challenge rearticulation and generate
Which concept did you select and why, towards [SMJ
iv) W
uOcritical assumplions for the selecled concept. solving the problem? List any
Storyboard the concept. [3M]
wWhat Prototype would you develop to implement your concept? Discuss. [3M)