Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationship Customer Segments
Event planning and
Personalized event planning
coordination. and coordination Corporate clients (e.g.,
Event vendors and suppliers
Marketing and promotion of businesses, non-profits,
(caterers, decorators, audio, High-quality event planning
events. government agencies)
and visual equipment and coordination Timely and responsive
providers, etc.) Vendor and supplier
communication
management.
Budgeting and financial Private clients (e.g.,
Venue owners or managers management. Excellent customer service individual families, wedding
On-site event management. Professional and reliable couples)
event management
Marketing and advertising Key Resources Channels
agencies
Skilled event planners and
coordinators Social media advertising Educational organizations
Tailored event solutions
Event Sponsors Access to a number of based on client’s needs. Referrals from past clients
vendors, suppliers, and
venues
Marketing and advertising Referrals from vendors
materials Public organizations
Staffing Agencies Cost-effective and efficient
Event management software event execution Direct mail or email
and tools marketing

Cost Structure Revenue Streams

Cost-driven strategy Variable cost: Marketing, Transportation,

Logistics rental, Miscellaneous
Event planning and management fees Event marketing and consulting fees
Fixed cost: Salaries
One-time cost: ID cards, Patent, Copyright

Original Version: Strategyzer This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License

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