2023

Sensor Tower /

2022 2023 6 App Store Google Play

2 © 2023 Sensor Tower Inc. - All Rights Reserved

 ⽬录

Whiteout Survival

3 © 2023 Sensor Tower Inc. - All Rights Reserved

0
0
1
1
2
3
2
4
1
9
5
2
4 © 2023 Sensor Tower Inc. - All Rights Reserved
 预测下载量
600

2020 34% 540

400
2021 2022
2023 265
2022

200

Sensor Tower App Store Google Play

Google Play

2019 2023 2023 融

: Sensor Tower

5 © 2023 Sensor Tower Inc. - All Rights Reserved

2
0
2
2
2
2
0
0
0
0
0
1
2
2
2
2
9
0
1
2
3
 预测收⼊
800

600
2020 28% 645
2021 10% 710
2023 309
400
30%

200

Sensor Tower App Store Google Play IAP

( )
0

2019 2023 2023 融

: Sensor Tower

6 © 2023 Sensor Tower Inc. - All Rights Reserved

2
2
2
2
2
0
0
0
0
0
1
2
2
2
2
9
0
1
2
3
 150
Top
180

2021 22%
164 2022
150 2023
120
75
24%

50%
30
60

Sensor Tower App Store Google Play IAP

( )
0
H
2019 2023 300
: Sensor Tower

7 © 2023 Sensor Tower Inc. - All Rights Reserved

2
2
2
2
2
0
0
0
0
0
1
2
2
2
2
9
0
1
2
3
3
0
1
 2023 H

2023 其他
其他
9%
东南亚
180 15% 欧州
21% 4%

57% 中国台港澳
6% 美国
美国 35%
8%
2023 韩国
8%
21%

东南亚 拉美
16% 21% 欧州
16%

Sensor Tower App Store Google Play 印度 ⽇本

Google Play 18% 22%

Sensor Tower App Store Google Play IAP

( )

2023
: Sensor Tower

8 © 2023 Sensor Tower Inc. - All Rights Reserved

1
 2023 H

Subway Surfers Stumble Guys 创

Candy Crush Saga 创
2023
26% 18%

Sensor Tower App Store Google Play

Google Play

2023
: Sensor Tower

9 © 2023 Sensor Tower Inc. - All Rights Reserved

1
 RPG 2023 H

创 RPG
Clash of Clans 创
2023 RPG
25% 17%

Sensor Tower App Store Google Play IAP

( )

2023
: Sensor Tower

10 © 2023 Sensor Tower Inc. - All Rights Reserved

1
11 © 2023 Sensor Tower Inc. - All Rights Reserved
 2023 RPG 2022 H - H
75 H H

80 - %

2023 RPG
75 2022
60
50 凭 - %
RPG
+ %

40 + %

+ %
20 - %
Sensor Tower App Store Google Play IAP
+ % - %
- % + %
( )

2022 2023
: Sensor Tower
0
RPG

12 © 2023 Sensor Tower Inc. - All Rights Reserved

2
2
1
1
9
5
1
0
0
1
2
1
7
3
2
2
2
6
8
3
0
2
3
2
1
2
2
0
2
3
1
 600 2022 H - H
1
1000 -5000 5000 -1 1

Sensor Tower 2022 7 2023 6 RPG %

1 7300
RPG 1200 %

7300 1 620 %
8.5% RPG 197 109
%
33 RPG 20 1

1 RPG %
16%
1 劲 %

Sensor Tower App Store Google Play IAP %

( )
%
2022 2023
1 1 凭
1 劲 创
: Sensor Tower

13 © 2023 Sensor Tower Inc. - All Rights Reserved

05
1
1
2
1
1
1
6
2
7
9
8
5
5
0
0
5
0
6
6
6
0
0
0
2
2
0
2
3
1
 2023 H

30

2023 创 其他
12%
模拟
28 4%
策略
38% RPG 27% 射击
38%
8%
20
动作
2023 11%

7.9 6.2
RPG
27%

10

Sensor Tower App Store Google Play IAP

( )

2023 300
: Sensor Tower
0
RPG

14 © 2023 Sensor Tower Inc. - All Rights Reserved

1
 1 Clash of Clans 1 Supercell
2023 H Top Supercell

2 Evony: The King's Return 2

TOP GAME
FunPlus

3 3 IM
2023 50
55% 2023 State of Survival
4 4
7 FunPlus

Top
5 5 CamelGames

Last Fortress Rise of

6 Age of Origins 6
Empires IM CamelGames
TOP GAME

3
7 Mobile Legends: Bang Bang 7 IGG

8 Last Fortress 8
IM

9 Lords Mobile 9
IGG

2023 6

: Sensor Tower
10 10
IM

15 © 2023 Sensor Tower Inc. - All Rights Reserved

3
3
0
0
3
0
1
1
0
3
0
1
0
 RPG
2023 H RPG Top 1 1 NCSOFT
mixi

2 2 CyberAgent
CyberAgent

3 - 3
2023 RPG 75 Aniplex
mixi

RPG 27%
4 4 Sony Corporation
10 RPG 7
RPG 2023 3.7
Puzzles & Survival
5 5 BANDAI NAMCO

6 M 6
同 再 NCSOFT

RPG
7 7 7

DRAGON BALL Z DOKKAN BATTLE

8 8 SQUARE ENIX
BANDAI NAMCO

9 9 GungHo Online
GungHo Online

2023 6
W
: Sensor Tower
10
NCSOFT
10 Kakao Corp

16 © 2023 Sensor Tower Inc. - All Rights Reserved

1
1
0
 1 Candy Crush Saga 1 Gardenscapes
2023 H Top Activision Blizzard Playrix

2 Gardenscapes 2 Royal Match

Playrix Dream Games

2023 3 Royal Match 3 Triple Match D

10% 48 Dream Games Boombox Games

4 Homescapes 4 Homescapes
Candy Crush Saga
Playrix Playrix

7.5 5 Fishdom 5 Candy Crush Saga

Top 7
Playrix Activision Blizzard

6 Candy Crush Soda Saga 6 Travel Town

Travel Town Gossip Harbor Merge Activision Blizzard Magmatic Game

Mansion 3 再 Toon Blast Homescapes

7 7
6 8 10 Peak Games Playrix

8 June's Journey: Hidden Objects 8 Gossip Harbor

Wooga

9 Triple Match D 9 June's Journey: Hidden Objects

Boombox Games Wooga

2023 6
10 Project Makeover 10 Merge Mansion
: Sensor Tower Magic Tavern Metacore Games

17 © 2023 Sensor Tower Inc. - All Rights Reserved

1
0
1
3
3
1
2
0
0
2
3
 2023 H Top

1 Survivor!.io

2 Kingdom Guard
2023
20% 9 8
3 Crazy Hospital
Smart Fun

4 Archero
Sur vivor!.io A rc h e ro
SSSnaker PunBall 5 Happy Hospital
2023
6 SSSnaker
Top

7 Art of War
Fastone Games

8 Slime Legion
Perfeggs

Sensor Tower App Store Google Play IAP

9 Bricks Ball Crusher
( ) Poseidon Games

2023 10 PunBall
: Sensor Tower

0 0.5 1 1.5

18 © 2023 Sensor Tower Inc. - All Rights Reserved

1
0
1
1
0
19 © 2023 Sensor Tower Inc. - All Rights Reserved
 2022 H - H

H H

120
+ %

2023 110 70
2022
80
+ %
好

7% + %

40

- %
+ %
Sensor Tower App Store Google Play IAP
+ %
- % + %
( )
0
2022 2023
好
: Sensor Tower

20 © 2023 Sensor Tower Inc. - All Rights Reserved

2
2
2
1
0
0
7
2
1
2
1
7
2
2
2
3
2
1
2
2
0
2
3
1
 2023 H
RPG
RPG

20

2023
20 16
50% 15

好
好
RPG 10

Sensor Tower App Store Google Play IAP

( )

2023 100
: Sensor Tower 0
好

21 © 2023 Sensor Tower Inc. - All Rights Reserved

1
 1 1
&

2023 H Top 2 Puzzles & Survival 2 MARVEL SNAP

3 Age of Origins 3 Call of Dragons

2023 110 CamelGames

2022 Whiteout Survival

4 4
20

5 Age of Origins
5
Puzzles & Survival CamelGames

2023 1
6 6 Frozen City

7 PUBG MOBILE 7 Last Fortress

Whiteout Survival IM

Frozen City
8 Last Fortress 8 Gossip Harbor
IM

Project Makeover 9 Crazy Hospital

9 Smart Fun
Magic Tavern

2023 6
10 Happy Hospital
10
: Sensor Tower IM

22 © 2023 Sensor Tower Inc. - All Rights Reserved

3
3
3
0
0
0
1
1
0
 TOP 1 1

2023 H Top Puzzles & Survival 2

2 Sky Entertainment Network &

3 !! Music 3 !! Music

2023 70 4 4
Pandada Games

16
5 Survivor!.io
5

2023 6 科 6
& &

TOP
7 7 The Legend of Neverland
& & Ark Games Global

8 8 Dislyte

9 9

2023 6
10 Age of Origins 10
: Sensor Tower CamelGames

23 © 2023 Sensor Tower Inc. - All Rights Reserved

5
5
1
1
0
 RPG 1 Devil M
1
2023 H Top
2 Devil M 2

3 Survivor!.io 3 Whiteout Survival

2023 24
4 RO
6 4

Whiteout Survival 5 Dislyte

RPG 2023 5
10 RPG
6 RO 6 Chaos Portal
Shark Entertainment

MMORPG 데블M Devil M

RPG 2023 7 7 Immortal Soul

3100 2
8 8
Pandada Games

9 Valor Legends: Build Bridges

9

2023 6
10 Valor Legends: Build Bridges 10
: Sensor Tower

24 © 2023 Sensor Tower Inc. - All Rights Reserved

1
1
0
 :
Whiteout Survival
25 © 2023 Sensor Tower Inc. - All Rights Reserved
 《Whiteout Survival》 点点互动
2023 6
: Sensor Tower

Whiteout Survival

2023 2 同
科
4X 710 +

$7500 +

, , 略

D , ,

评分（App Store）： ★ ★ ★ ★ ★

26 © 2023 Sensor Tower Inc. - All Rights Reserved

3
 《Whiteout Survival》全球收⼊持续攀升 2023 6
: Sensor Tower

Whiteout Survival
⾃2023年2⽉推出以来，《Whiteout
3000 Sur vival》海外收⼊持续增⻓。截⾄
2023年6⽉底，该游戏全球收⼊突破
7500万美元，韩国和美国是收⼊最⾼的
市场，贡献了31%和24%的总收⼊。
2000

1000

Sensor Tower App Store Google Play

0
IAP
Feb Mar Apr May Jun
( )

27 © 2023 Sensor Tower Inc. - All Rights Reserved

2
2
2
2
2
0
0
0
0
0
2
2
2
2
2
3
3
3
3
3
 《Whiteout Survival》成后末⽇题材⼿游收⼊增⻓冠军 : Sensor Tower
2023 6

2023 H Top

1 Whiteout Survival 2023

预测收⼊ 5
10 2 Frozen City 96%
10
3
Whiteout
4 Survival 同
& &
5

6 Last Fortress
IM

0
7 Sensor Tower App Store Google Play
Windplay IAP

( )

2023 融

28 © 2023 Sensor Tower Inc. - All Rights Reserved

2
2
2
2
2
2
0
0
0
0
0
0
3
0
1
1
2
2
2
2
8
9
0
1
2
3
1
7
 Whiteout Survival Whiteout Survival iOS

Whiteout Survival 万国觉醒

Whiteout Survival

留存率
S e n s o r To w e r Whiteout
Survival

: Sensor Tower

时⻓ (⽇)

29 © 2023 Sensor Tower Inc. - All Rights Reserved

02
4
6
7
0
0
0
 Whiteout Survival Whiteout Survival iOS

3D
Whiteout Survival

: Sensor Tower

30 © 2023 Sensor Tower Inc. - All Rights Reserved

2
3
3
3
3
3
3
3
4
4
5
9
0
1
2
3
4
0
5
0
5
0
 《Whiteout Survival》 ⼴告素材采⽤多种策略吸引⽤户
Whiteout Survival

31 © 2023 Sensor Tower Inc. - All Rights Reserved

 2023 265 309
2022

2021 2022 150 50%

30

RPG 2023 38% 27%

2023
36 50%

Whiteout Survival 同

32 © 2023 Sensor Tower Inc. - All Rights Reserved

 Sensor Tower 简介 Sensor Tower

全球信息覆盖 精准数据指标
— —
平台提供移动市场关于下载和应⽤内收 ⼊最全 多次⾏业验证产品对标⾥程碑事件 数据误差
⾯的数据信息，其中App Store 全球数据覆盖率 <5%
达到99%

商店数据获取 产品功能创新
— —
通过API从App Store以及Google Play商店获 平台持续更新产品功能，致⼒于更 好地服务
取数据以天为单位及时更新 合作伙伴和客户

33 © 2023 Sensor Tower Inc. - All Rights Reserved

 Sensor Tower

Store App Ad Usage App Consumer

Intelligence Intelligence Intelligence Intelligence Teardown Intelligence
应⽤情报 ⼴告情报 使⽤情报 应⽤拆解 ⽤户情报
— — — — — —
& DAU/MAU SDK
SDK 融

34 © 2023 Sensor Tower Inc. - All Rights Reserved

SensorTower

Sensor Tower

LONDON
JAPAN
CHINA
SAN FRANCISCO
KOREA

:
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sales@sensortower.com

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