SPEAKEER PEEN

A Ballpoint Pen with an Integrated Speaker

A Business Plan

Presented to

ESBE 12 - Technopreneurship

Presented by

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 TABLE OF CONTENTS

Executive Summary…………………………………………………….3

Business Description……………………………………………………5

Market Research and Analysis……………………………………….…6

Product Development……………………………………………….….7

Marketing and Sales Strategy………………………………………..…7

Operations Plan……………………………………………………..….8

Risk Assessment…………………………………………….…………9

Financial Projections………………………………………………..….9

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1. Executive Summary

SPEAKEER PEEN is an innovative ballpoint pen equipped with an

integrated speaker. Our mission is to revolutionize traditional writing

instruments by merging functionality with technology.

The SPEAKEER PEEN combines the convenience of a pen with the

versatility of a speaker, allowing users to jot down notes and listen to audio

content seamlessly.

The " SPEAKEER PEEN " is a ground-breaking gadget that combines

the power of an embedded speaker with the use of a ballpoint pen. This cutting-

edge tool is made to improve your writing experience while simultaneously

enabling you to listen to your preferred music while you're on the go.

A regular pen is not what the " SPEAKEER PEEN " is. Without using

headphones or additional speakers, you may enjoy your favorite audio material

thanks to the device's built-in speaker, which produces high-quality sound. The

"Speaker Peen" makes sure you never miss a beat whether you're taking notes

during a meeting or relaxing during a break.

The " SPEAKEER PEEN " touts a fluid writing experience in addition to

offering a seamless fusion of writing and audio capabilities. You can easily

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write your ideas down on paper thanks to the ballpoint pen's comfortable grip

and fluid ink flow.

The " SPEAKEER PEEN " is the ideal companion for everyone, whether

you're a student, professional, or just enjoy the convenience of having a pen and

speaker in one device. It comes in a single, portable package that blends utility,

comfort, and enjoyment.

The " SPEAKEER PEEN " is the ultimate merger of pen and speaker

technology; experience the future of writing and audio.

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2. Business Description

2.1 Business Goals and Objectives

Product Launch: Launch SPEAKEER PEEN as a premium writing and audio

companion.

Market Expansion: Capture a significant share of the writing instrument and

portable speaker markets.

Profitability: Achieve profitability within the first 18 months.

Innovation: Continuously innovate and improve product offerings.

Sustainability: Develop sustainable production and packaging practices.

2.2 Legal Structure

SPEAKEER PEEN will be established as a Limited Liability Company (LLC)

to protect the owners from personal liability.

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2.3 Location

Our headquarters and manufacturing facilities will be in Baliwag, Bulacan

Philippines, strategically chosen for its proximity to suppliers and distribution

centers.

3. Market Research and Analysis

3.1 Target Market

Our primary target market includes:

 Business professionals

 Students

 Creatives

 Audiobook enthusiasts

 Travelers

3.2 Market Trends

o Growing demand for multifunctional gadgets.

o Increasing preference for compact and portable devices.

o Rise in remote work and online learning, driving demand for versatile

tools.

o Emphasis on eco-friendly products.

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3.3 Competition

Key competitors in the writing instrument and portable speaker markets include

Smart pens. However, no direct competitor offers a product like SPEAKEER

PEEN.

4. Product Development

4.1 Product Features

 Ballpoint pen with high-quality ink.

 Integrated speaker for audio playback.

 Rechargeable battery.

 Ergonomic design.

 Customizable pen body.

4.2 Production

We will collaborate with reputable manufacturers to ensure quality production

and meet market demand.

5. Marketing and Sales Strategy

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5.1 Branding and Positioning

Create a strong brand identity emphasizing innovation and versatility.

Position SPEAKEER PEEN as a premium, all-in-one writing and audio tool.

5.2 Marketing Channels

 E-commerce website.

 Social media marketing.

 Influencer partnerships.

 Trade shows and exhibitions.

5.3 Sales Distribution

o Online sales through our website.

o Collaborate with major retailers.

o Wholesale to office supply stores.

6. Operations Plan

6.1 Supply Chain Management

Establish reliable supply chains for pen components and speaker technology.

6.2 Quality Control

Implement stringent quality control measures to ensure product excellence.

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6.3 Customer Service

Provide exceptional customer support through various channels.

7. Risk Assessment

Market Competition: Intense competition may affect market penetration.

Manufacturing Delays: Delays in production could impact product availability.

Technological Obsolescence: Rapid tech advancements may affect product

relevancy.

Supply Chain Disruptions: Disruptions in the supply chain can impact

productio

8. Financial Projections

Assumptions:

Product cost: 1,000 pesos per unit

Sales price: 2,000 pesos per unit

Monthly production and sales targets: 50 units

Monthly fixed costs: 30,000 pesos (including rent, utilities, salaries, marketing,

etc.)

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Monthly Financial Projection:

Month 1:

 Sales Revenue: 50 units x 2,000 pesos = 100,000 pesos

 Cost of Goods Sold: 50 units x 1,000 pesos = 50,000 pesos

 Gross Profit: 100,000 pesos - 50,000 pesos = 50,000 pesos

 Fixed Costs: 30,000 pesos

 Net Profit: 50,000 pesos - 30,000 pesos = 20,000 pesos

Months 2-12:

 Sales Revenue: 50 units x 2,000 pesos = 100,000 pesos

 Cost of Goods Sold: 50 units x 1,000 pesos = 50,000 pesos

 Gross Profit: 100,000 pesos - 50,000 pesos = 50,000 pesos

 Fixed Costs: 30,000 pesos

 Net Profit: 50,000 pesos - 30,000 pesos = 20,000 pesos

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Yearly Financial Projection:

 Total Sales Revenue for the Year: 12 months x 100,000 pesos =

1,200,000 pesos

 Total Cost of Goods Sold for the Year: 12 months x 50,000 pesos =

600,000 pesos

 Total Gross Profit for the Year: 1,200,000 pesos - 600,000 pesos =

600,000 pesos

 Total Fixed Costs for the Year: 12 months x 30,000 pesos = 360,000

pesos

 Total Net Profit for the Year: 600,000 pesos - 360,000 pesos = 240,000

pesos

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