Republic of the Philippines

Don Honorio Ventura State University

Bacolor, Pampanga

Undergraduate School

In Partial Fulfillment of the Requirements for the

 Degree of Bachelor of Science in Business Administration Major in Marketing

under Ms. Kisses Dayle R. Manio

CONCEPCION, Lesley Joy L.

BUNDALIAN, Jeflien G.

February 2021
I. Executive Summary
(Insert Summary of your paper)

II. Marketing Mix

Product

(Insert Product description, logo, slogan etc.)

Rattan speaker is a type of speaker that will not require the use of electricity to work or
function. A handmade sound amplifier that enables you to share your music through passive
sound amplification. It is merely a product that will help to increase the sound of your phone
and act as an extension. It will hold your phone while playing a music to amplify the sound. It
will be mostly made out of rattan which is a common source of income here in Calulut, City of
San Fernando Pampanga.

Slogan: “Be sound, do not pollute” or “wireless made simple”

Price
(insert Pricing strategy used in pricing the product. Justify the strategy.)
The proponents will use value-based pricing in creating their selling price for the product
rattan speaker. Value-based pricing is a strategy of setting prices primarily based on a
consumer's perceived value of a product or service. Pricing is focused on the customer's
perceived product benefits rather than the exact cost of product production. Value pricing is
consumer-focused pricing, meaning businesses base their pricing on how much a product is
worth to the customer.
The reason why the proponents chose the value-based pricing is that the price reflects
the value to the customer, not simply the seller's cost. The proponents want to create a high-
value product that will satisfy its customers.

Place
(Insert distribution strategy)
The distribution strategy that the proponents will use is direct distribution. Where in
Direct distribution is a supply chain strategy that transports products directly from the producer
to end consumers without any intermediaries. This concept applies when the producer takes
the product directly to the consumer with its own transport and logistics network. With the
direct distribution, the proponents can create relationships with its customers. Proponents can
also respond to customers’ feedback and product performance. It can also help the proponents
to collect valuable data from the customer to build value-based pricing.

Promotion
(Insert Promotional strategy)
In promoting the rattan speaker, the proponents will use advertising as a promotion
strategy. It also uses digital media through the use of the internet and social media platforms.
The proponents will use the promotion to increase awareness, create interest, generate sales,
or create brand loyalty. Creating promotions to the product can increase awareness to the
target market of the proponents.
People
(Insert Job analysis for employee)
The proponents will use line organization as the form of organization.

Job Description

General Manager

 Oversee everyday operation, recruitment, and training of new employees

 Ensures productivity and development of employees
 Evaluate and improve operations and solving financial issues
 Prepare regular reports for upper management and provide solutions to issues or
problems

Accountant

 In charge of auditing and preparing financial information

 collecting and presenting reports, budgets, and financial statement
 analyzing accounts and business plans
 financial forecasting and risk analysis

  

Sales Staff

 Serves customers by selling products and meeting customer needs

 Adjusts content of sales presentations
 In charge of resolving customer complaints
 Provides historical records

Product Manager

 Facilitates inventory turnover and product availability

 Maintains product management staff jobs
 Recommends the nature and scope of present and future product lines
 Introduces and markets new products

 
Production Worker

 Assemble good
 Maintaining the production process
 Store goods and raw materials properly in our warehouse
 Pack goods for shipping

Job Specification

General Manager

 At least 2 years of successful management experience

 Bachelor of Science in business administration graduate
 Performance management
 Good at decision making

Accountant

 Bachelor’s or master’s degree in tax, accounting, or finance

 CPA
 Minimum 5-10 years’ experience in accounting/finance
 Experience with financial reporting requirements

Product Manager

 MS/BS degree in Computer Science, Engineering or equivalent preferred

 Strong problem-solving skills and willingness to roll up one’s sleeves to get the job
 Proven at least 2 years work experience in product management or as an associate
product manager

Sales Staff

 BS degree with a concentration in marketing, promotions, advertising sales, or business

administration
 Three to five years of industry sales experience
 Familiarity with office software and phone systems
 

Production Worker

 Must be high school graduate

 experience in production or manufacturing setting
 Is familiar with all production safety procedures and guidelines.

Process
(Insert process of how the business works)
The business will work every Monday to Saturday and Sunday will be the rest day of its
employees. The work hours are 8 o'clock in the morning to 5 o'clock in the afternoon and they
have a 1-hour break. In terms of producing the product, the production workers will assemble
the materials to make the Rattan Speaker. After that, the product manager will check the
finished product of the production workers. If the product has a defect or damage it will return
to the production workers to be fixed. The finished product approved by the product manager
will be displayed in the store. Lastly, when assessing the customers, the sales staff will be in
charge. They will be liable for processing orders, selling the product, and getting feedback from
the customers.

Physical Evidence
(Insert Store layout)

III. Opportunity and Issue analysis

A. SWOT ANALYSIS
Strengths
Start here…

 sustainable product
 environmentally friendly
 quality assurance
 long-term sustainability
 low maintenance

Weakness
 Start here…

 low brand awareness

 high cost due to the materials used
 limited production

Opportunity
Start here…

 new to the market

 use of social media to raise brand awareness
 reducing carbon emissions
 growing interest and support for locally sourced materials

Threats
Start here…

 green rejecters -changes in regulations

 bigger competitors -material shortage
 changes of weather that can affect the delivery of materials

B. Competitor Analysis

Name of possible competitor

Start your analysis here.
Loudbasstard, the creator of the world-renowned bamboo sound amplifier, brings to
the world stage more innovative products showcasing the craftsmanship of Filipinos,
particularly from the Visayas islands. The company was founded in 2012 incorporated in July
2013 as a design enterprise focused on bringing music to everyday life, engaging people to
“press play for the love of music.” The Loudbasstard is one of the competitors of Eco Buzz
because they have the same product but different raw materials.

Name of possible competitor

Start your analysis here.
EcoSpeaker, handmade bamboo speakers made by locals from Benguet Province. It
provides convenient solutions that will enhance your audio experience with your mobile device
without the use of electricity. It is one of the competitors of Eco Buzz for the same reason
stated above which is having the same product, the handmade speaker, but using different
main raw materials.

C. Critical Issues
(What are the possible issues the product or business would face)
- shortage of supply on raw materials (rattan)

- delay in delivery

- lack of preparation

- initial capital

- natural calamities that can interrupt the production

IV. Contingency Planning

(What are the alternative plan for the product and business)
- if a disaster occurs, can be natural or man-made the business will secure its employees’ safety
so that after the disaster they can go back immediately to the work without any injuries.

- shortage of raw materials can cause a problem to the production, so having at least three or
more suppliers is one of the backup plans of the proponents

- data loss can cause an issue to the company; the proponents will create a backup file that
both owners of the company can have it so if one of them loses it they will have a backup.

Documentation
Insert photos of documentation.