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Module of Business Studies
Module of Business Studies
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7
Growth is a long - term objective of most, but not all, business. Some businesses prefer to remain
small, while others wish to expand.
Expanding a business can bring many benefits, including increased profits and a larger share of
the market.
Increase in profits
When a business grows, its profits may increase. Growth must result in an increase in output –
good and services produced. If the output is sold then sales increase. Increased sales usually
increase revenue and, if the business has kept control of its costing during its growth, should
also increase profit.
Economies of scale
As the business grows it may benefit from reduced average costs as a result of economies of
scale. If a business can lower the costs of producing its products, its profits will increase .
Instead, it may decide to lower the price of its products and become more competitive –
resulting in higher sales.
Larger businesses in an industry have greater power to control market activities. They have
greater control over their own prices and may even be able to set the prices for all other business
in the industry to follow. Large and powerful firms may even be able to influence policy to their
advantage.
Public limited companies are often at risk of takeover. This achieved by buying at least e