BMIA Corporate Idenitity Guideline PDF

brand guidelines www.buyamia.com info@buyamia.
com
From Local to Global

brand guidelines www.buyamia.com info@buyamia.com
INDEX Introduction page 1

Demographics page 1
Our Core Beliefs page 1
Our Values page 1
Demographics page 1
Demographics page 1
Demographics page 1
Demographics page 1
Demographics page 1
Demographics page 1
Demographics page 1
Demographics page 1
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Demographics page 1
INTRODUCTION Let us introduce ourselves, BUYAMIA is an Indonesian Ecommerce that is opening the market for local
Small, micro artisans and manufacturers to B2B buyers from the rest of the world. We focus on hand-
made or small batch items. These items fall under a wide range of categories, including jewelry, bags,
clothing, home décor and furniture, art, as well as beauty products.
We don’t want to be just another moneymaker, we believe in people first. We call it We-Commerce, be-
cause we want to create a market that is about more than the products but also shows the people
behind them. We believe that conscious and empathic buying helps to understand each other better.
Creating not only a better experience, but also a more friendly world.
We have just started our journey, and although we have big plans, we are starting small on the Island of
Bali before we launch nationwide.
DEMOGRAPHICS Professional Retail buyers, dropshippers/amazon FBA, (interior) Architects-Decorators and Hospitality
buyers. Geographically, the US and EU will be our focus points, followed by Oceania and Asia.
RETAIL BUYERS DROPSHIPPER/FBA ARCHITECTS/DECORATORS
64.7% of all retail buyers are 72.2% of all interior architects While the majority of Amazon
women are women sellers (58%) are between 25
and 44 years old, more than a
The ethnicity of US retail The ethnicity of US Interior De- third of sellers (37%) are over
Buyers is White (67.3%) fol- signers is White (89.2%) fol- age 45. The most common age
lowed by Hispanic or Latino lowed by Hispanic or Latino for an Amazon seller is 39.
(16.2%) and Black/AfrAm. (7.3%) and Asian. (4.3%)
(7.8%)
OUR OUR MISSION IS TO CREATE A B2B RETAIL OUR VISION IS TO BECOME THE #1 MARKETPLACE
CORE BELIEFS PLATFORM TO DEMOCRATIZE THE SALES MARKET IN INDONESIA FOR B2B SALES.
FOR RURAL AND URBAN CREATORS ALIKE IN WE AIM TO EMPOWER THE SMALL ARTISANS AND
INDONESIA. WE ARE FOCUSED ON MICRO AND STIMULATE INDONESIA’S ARTS AND CRAFTS
SMALL ARTISANAL PRODUCTS THAT CATER RETAIL SECTOR.
BUYERS, (INTERIOR) ARCHITECTS AND AFTER INDONESIA WE WILL EXPAND
HOSPITALITY. THROUGHOUT SEA IN A SIMILAR FASHION.
WE TACKLE THE HURDLES BETWEEN THE BUYERS
AND SELLERS WITH ADDED SERVICE.
OUR VALUES RESPONSIBLE WE ARE HONEST AND TAKE RESPONSIBILITY

COMMERCIAL WE STRIVE FOR FINANCIAL SUCCESS
AUTHENTIC WE ARE REAL
ACCOUNTABILITY IF IT IS TO BE, IT’S UP TO ME
EMOTIONAL WE SELL AND SHOW EMOTIONS BEHIND THE PRODUCTS
CREATIVE WE ARE WHAT WE SELL
VALUE PROPOSITION WE OFFER A COMPLETE ASSORTMENT OF SMALL BATCH PRODUCTS FOR IN

AND AROUND THE HOME.
WE OPEN UP THE MARKET BY REACHING HARD TO REACH VENDORS.
WE PROVIDE A SEAMLESS EXPERIENCE BY OFFERING A COMPLETE SET OF

SERVICES CATERING TO THE BUYER’S EXPERIENCE.
WE ARE AN ETHICALLY RESPONSIBLE COMPANY THAT PUTS PEOPLE FIRST.

BRAND POSITIONING WE CREATE ACCESS TO A COMPLETE ASSORTMENT

OF UNIQUE PRODUCTS AND HARD TO REACH
VENDORS, PROVIDING A SEAMLESS EXPERIENCE
ALONG THE WAY TO PROFESSIONAL BUYERS,
(INTERIOR) ARCHITECTS AND STYLISTS AS WELL AS
THE HOSPITALITY WORLD.
BRAND PROMISE FROM RURAL TO MAIN STREET

WE BRING UNIQUE SMALL BATCH PRODUCTS FROM INDONESIA TO YOU BY PROVIDING A SEAMLESS EXPERIENCE.
BRAND MESSAGE WE DELIVER A COMPLETE ASSORTMENT OF B2B PRODUCTS FOR IN AND

AROUND THE HOME FROM INDONESIA.
WE OFFER A SEAMLESS EXPERIENCE THAT TAKES AWAY THE PAIN FROM

BUYING FROM SMALL FOREIGN VENDORS. BY BEING THE CENTER OF COMMU-
NICATION. OFFERING SOURCING SERVICES. BY OFFERING GUARANTEED QC
SERVICE. BY OFFERING SHIPPING SERVICES.
WE PUT THE PEOPLE FIRST AND DO BUSINESS ETHICALLY

BRAND SIMPLE COMPLEX

PERSONALITY GREY COLORFUL
SUBTLE BRIGHT
QUIET LOUD
PLAYFUL SERIOUS
MODERN CLASSIC
RAW REFINED
UNCONVENTIONAL MAINSTREAM
APPROACHABLE ELITE
FRIENDLY AUTHORETATIVE
FEMININE MASCULINE
CREATIVE ROUTINE
BRAND ASSETS
X X
LOGOTYPE AND X
LOGOMARK X
The Buyamia logo is made from the X

typeface Bree Regular.
The Prefered color way is Pantone 371C
At no point the logo shall be altered. The

whitespace around the logo shall be at a
minimum as shown in this visual.
Next to the logotype we have a logo-

mark
made up from the lower Cap B as used
in
the logo accompanied by an underscore.
This logo can be used in both square

and circular instances depending on the
need.
At not point shall the logotype and logo-

mark be displayed next to eachother or
within visuals connection.
TYPOGRAPHY ARPONA REGULAR

abcdefghijklmnopqrstuvwxyz
The Buyamia typefaces and ABCDEFGHIJKLMNOPQRSTUVWXYZ
fonts used are twofold.
0123456789!@#$%^&*()
We use the Arpona Font designed by Felix
Braden.
The Adobe typeface Arpona is a typeface with
small wedge serifs and a strong character, ARPONA MEDIUM
ideal for corporate design and all projects
characterized by a sense of individualism – for abcdefghijklmnopqrstuvwxyz
example art, fashion, food and lifestyle topics. ABCDEFGHIJKLMNOPQRSTU-
It is inspired by roman letters carved in stone
but otherwise difficult to categorize. It is VWXYZ0123456789!@#$%^&*()
neither a serif nor a sans but rather a
symbiosis of different design concepts.
Because of its display qualities, Arpona is a
good choice for packaging, advertising and
editorial design and is well readable even in ROBOTO REGULAR
running text on screen.
The family has nine weights, ranging from Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ
to Black plus corresponding italics. Each style
includes 590 glyphs supporting all western-,
0123456789!@#$%^&*()
eastern- and central-european languages
including four sets of figures and various
currency symbols.
ROBOTO REGULAR
Secondary is the Typeface Roboto designed for
Google by Christian Robertson.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Roboto is a neo-grotesque sans-serif typeface
family developed by Google as the system font
0123456789!@#$%^&*()
for its mobile operating system Android, and
released in 2011 for Android 4.0 "Ice Cream
Sandwich". The entire font family has been
licensed under the Apache license. In 2014, ROBOTO REGULAR
Roboto was redesigned for Android 5.0
"Lollipop" abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()
TYPOGRAPHIC
USE
HEADER 1
68px - Line height 68px
The use of both typefaces is clearly divided in 2
Header 260px - Line

ways.
The Arpona Font is used for Headers

Subheader and Titles.
The Roboto font is used for body and technical

elements.
Header 336px - Line height 36px

Sub Header
Sub Header 1
Sub Header 2
Body 1
Footer
Button
HEXCODE CMYK
COLOR #666666 91,64,60,63
TREATMENT
#546122 64, 42, 100, 31
We have 2 sets of colors the
#C8A27B 91, 65, 60, 0.5
#E88F48 91, 65, 60, 64
#666666 91, 64, 60,63
#ADACAB 91, 64, 60, 63
#FEF6EC 0, 2.5, 6, 0
#E2E6E3 10, 5, 8.5, 0
#E2E6E3 3, 3, 3.5, 0
#E8E5DE #E8E5DE
FROM RURAL
we-commerce
TO MAIN STREET
WE ARE HERE FOR INFO@BUYAMIA.COM

ANY QUESTIONS WWW.BUYAMIA.COM

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brand guidelines www.buyamia.com info@buyamia.

From Local to Global

INDEX Introduction page 1

RETAIL BUYERS DROPSHIPPER/FBA ARCHITECTS/DECORATORS

OUR VALUES RESPONSIBLE WE ARE HONEST AND TAKE RESPONSIBILITY

VALUE PROPOSITION WE OFFER A COMPLETE ASSORTMENT OF SMALL BATCH PRODUCTS FOR IN

WE OPEN UP THE MARKET BY REACHING HARD TO REACH VENDORS.

WE PROVIDE A SEAMLESS EXPERIENCE BY OFFERING A COMPLETE SET OF

WE ARE AN ETHICALLY RESPONSIBLE COMPANY THAT PUTS PEOPLE FIRST.

BRAND POSITIONING WE CREATE ACCESS TO A COMPLETE ASSORTMENT

BRAND PROMISE FROM RURAL TO MAIN STREET

BRAND MESSAGE WE DELIVER A COMPLETE ASSORTMENT OF B2B PRODUCTS FOR IN AND

WE OFFER A SEAMLESS EXPERIENCE THAT TAKES AWAY THE PAIN FROM

WE PUT THE PEOPLE FIRST AND DO BUSINESS ETHICALLY

BRAND SIMPLE COMPLEX

The Buyamia logo is made from the X

The Prefered color way is Pantone 371C

At no point the logo shall be altered. The

Next to the logotype we have a logo-

This logo can be used in both square

At not point shall the logotype and logo-

TYPOGRAPHY ARPONA REGULAR

The use of both typefaces is clearly divided in 2

Header 260px - Line

The Arpona Font is used for Headers

The Roboto font is used for body and technical

Header 336px - Line height 36px

COLOR #666666 91,64,60,63

#C8A27B 91, 65, 60, 0.5

#E88F48 91, 65, 60, 64

#666666 91, 64, 60,63

#ADACAB 91, 64, 60, 63

#E2E6E3 10, 5, 8.5, 0

WE ARE HERE FOR INFO@BUYAMIA.COM

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