Big Basket

Big Basket is India's largest online food and grocery

store
 Hari Menon’s
Big Basket

01 03
Why He Choose Groceries
E-commerce grocery market is
Indian retail market is valued
$550 million & groceries alone 02 Growing each year with a
holds 60% of these shares. growth rate of 19%.
India is the 6th largest grocery
market in the world.
 CEO & Co-Founders
Headquarters: Bengaluru, Karnataka, India

Abhinay Choudhari Vipul Parekh V S Ramesh

Hari Menon V S Sudhakar
Co-Founder Co-Founder Co-Founder
CEO/Co-Founder Co-Founder

Current CEO of big basket Techstory Media Pvt Ltd Techstory Media Pvt Ltd Supermarket Grocery Supplies Pvt The Sanmar Group
Ltd
 History

.
In 1999, founders of Big Basket, Hari Menon, Abhinay Choudhari,
V S Sudhakar, Vipul Parekh and V S Ramesh started “Fabmart”, one
of the first online businesses in India.

..
But it did not succeed because of the low internet penetration in
India at the time and lack of secure digital payment gateways which
discouraged people from making online payments.

SUCCESS STORY
… After trying other ventures they regrouped in 2011 to try the online
grocery market again and started Big Basket.

Rise Of The E-Grocer

Facts About Big Basket
Offerings
With more than 14000 products and over 1000
brands listed on their catalogue.
Cart
Fresh Rice and Dal, Fruits and Vegetables, Spices
and Seasonings, Packaged products, Beverages,
Personal care products, Meats, and many
more…
Achievements
This online grocery store delivers around 35000
orders per day with the average price of the
order being 1500.
Assests
Till now they gathered a man power of 16000
units, They own a 80000 square feet inventory
in Bengaluru at the same time they also have
warehouses in 30 different cities.
 Business Model
Operations
Big basket operates using cross selling
technique as they can sell multiple products
Target Audience
by product bundling.
They have a firm footing in the
metropolitan & some tier-I cities

Margins
Branding They operate on a margin of 35% on the
They have products of their own and even sale of their own product & 25% on the sale
allows other vendors to showcase their of third party products.
product on the portal. With more than 40%
of orders coming from their own brands
and remaining on other brands.

Affiliation Policy Tranportation Tie-Ups

They have a free affiliate program with They acquired Delyver in June 2015 as They have a tie-up with 2000+ grocery
a pay-outs being the highest in the their preferred delivery partner. stores & 1800 farmers across India,
market i.e. 6.3%. Along with Bayer & BCPL.
Marketing & Branding

B
A
Getting
Shahrukh Khan
Offering to be the brand
promocodes & ambassador.
Promotional seasonal
offers published discount offers.
Social media in newspapers.
Graphic
advertisement
posters &
campaigns .
pamphlets.
 Funding
Alibaba Group Holding Limited
Big basket raised $300 million in a Series E
funding round led by Alibaba Group Holding
Ltd.

Abraaj Captial
Big Basket highest fund raising
was 150 million dollars in March
2016 led by Abraaj Capital in its
Series D of funding. Other Investors
Bessemer Ventures, Helion,
Zodius, Ascent Capital, Lion Rock
Capital and Ganesh Krishnan and
Meena Ganesh.
Their Journey So Far!!
The Spark
 Group Members:

KUNAL JOSHI
NIKITA KEDIA
RAHUL GAUTAM
SHIVAM AMRUTE
SUBRATO PAUL
SUSOVAN MOHARANA
VISHAL SINGH
VIVEK KRISHNAN
YASH SARASWAT
Thank You

SSU
MBA, 2018-2020