Professional Documents
Culture Documents
Chapters 1 To 8 Revision Topics
Chapters 1 To 8 Revision Topics
1
REVISION NOTES
Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and
ethnographic research.
SECONDARY RESEARCH
Secondary research is a type of research that has already been compiled, gathered, organised and published by others. It
includes reports and studies by government agencies, trade associations or other businesses in your industry.
Common examples of secondary research include textbooks, encyclopedias, news articles and review articles.
BUSINESS OBJECTIVES
5
ACTION PLANS
6
BUSINESS PLAN