Final Project

Course:
Strategic Management
Submitted to:
Dr. Imran Sharif
Submitted by:
Fatima Aslam (70140178)
Abaid ur Rashid (70139218)
Anabigh Ali (70135884)
M. UsamaTahir (70137505)
Asadullah (70137723)

MBA (Weekend), 3rd Semester

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Organization Name: AWK International University

EXECUTIVE SUMMARY

AWK is a dynamic institution committed to provide an innovative educational experience

for students, academic excellence and making a meaningful impact on society. It is established

with a vision to redefine higher education and to become a global leader in field of education,

critical thinking, and leadership skills. AWK offers a diverse range of undergraduate and

graduate programs across various disciplines. Their curriculum is designed to blend theoretical

knowledge with practical skills, ensuring that graduates are equipped to excel in their chosen

fields. The university emphasis on modern studies and encourages students to explore the

different areas of knowledge. They have innovative teaching methodologies and technologies to

enhance the learning experience. Their faculty comprises of expert scholars and industry experts

dedicated to culture of intellectual curiosity and creativity. Through learning, research and

collaborative projects, students gain valuable hands on experience and develop a holistic

understanding of their subjects. They are committed to provide knowledge through research and

innovation. Their research facilities and centers of excellence provide a platform for faculty and

students to engage in research that addresses real world challenges. They encourage a culture of

entrepreneurship and support the development of solutions that have a positive impact on

society. They intend international collaborations, exchange programs and partnerships with

leading institutions to provide students with a multicultural learning experience. They are

committed to diversity and ensure that they welcome to students from all backgrounds.

It was an amazing experience to visit organization and to meet senior employees and

management of organization. We were briefed about their policies, strategies and targets that
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they want to achieve. In order to have a grasp and to get practical knowledge of the subject, we

tried to interact with strategy and policy making persons in the organization. We discuss all the

course concepts, read their business strategies and prepared and proposed a comprehensive

strategic plan for organization, to better achieve their targets.

Vision of AWK

Our vision is to be a global beacon of academic excellence, innovation, and societal

impact. We aspire to cultivate a dynamic and inclusive learning environment that inspires

intellectual curiosity, creativity and empowers individuals to become compassionate, forward

thinking leaders.

Mission Statement of AWK

Our mission is to empower individuals to reach their full potential by offering a

comprehensive and inclusive learning environment. Through academic programs, modern

research and a commitment to social responsibility, we seek to provide well-rounded, forward

thinking graduates prepared to address the challenges of the 21st century.

Proposed Vision Statement

AWK Int'l University is a national leader in student-centered education, where students

will develop the knowledge, skills and dispositions to become ethical leaders in a global society.

Our faculty model the highest values of the scholar-educator, with a steadfast devotion to

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intellectual rigor and the pursuit of innovative scholarly and creative activities. We embrace our

role and responsibilities as an anchor institution for the community of Pakistan

Proposed Mission Statement

AWK International University fosters intellectual inquiry and critical thinking preparing

graduates who will serve as effective, ethical leaders and engaged citizens. Through a foundation

in skill based learning, an emphasis on rigorous academic standards, and the creation of small

learning environments, we are committed to providing a collaborative, interdisciplinary and

inter-professional atmosphere, excellence in teaching, leadership development, civic

engagement, and applied and sponsored research opportunities at the undergraduate and graduate

levels. Our graduates leave KIPS University with the vision, creativity and adaptability to craft

solutions that enrich the culture, society, economy, and environment of Pakistan

Core Values

 Dedication to student intellectual and personal growth

 Commitment to creating and disseminating knowledge of the highest caliber

 Passion for continuous learning

 Devotion to civic responsibility and community service

 Commitment to diversity and inclusion

 Integrity and ethical action as leaders for the public good

SWOT Analysis

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Strengths:

 Diversity in student base: Students from northern areas and southern punjab are in

significant numbers (Male:Female, Region, Background education, Age group, Religion,

Nationality)

 Exising student base

 Strong financial muscle

 Strong market footing / established brand

 Techologically sound

 Team of time tested experts & professionals

 Economical fee structure

Weakness:

 week industrial linkages

 No prior exposure to HE industry

Opportunities:

 Market gap available for economical fee structre

 Can design new programs in collaboration with other departments. E.g. BS Entreprenural

Maanagement

 Internationalization of higher education is rare available. Can opt this option

 150+ existing campuses from across country can be game changer in business perspective

 Youth population exceeds 65%

 Ideal location

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Threats:

 New entrant challenges

 Market saturation in general

 Economic cruch in country

 Increased Immigration trends

 Negative image of Pakistan (International students perspective)

Different Matrix Stages for Strategies of AWK

Input stages for AWK

1. Internal Factor Evaluation (IFE)

This strategy-formulation tool summarizes and evaluates the major strengths and
weaknesses and it also provides a basis for identifying and evaluating relationships among those
areas.

Key Internal Factors Weight Rating Weighted Score

Strengths
Diversity in student base: 0.05 3 0.15
Students from northern areas
and southern punjab are in
significant numbers
(Male:Female, Region,
Background education, Age
group, Religion, Nationality)
Exising student base 0.07 4 0.28
Strong financial muscle 0.10 3 0.30

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 Strong market footing / 0.05 3 0.15
established brand
Techologically sound 0.02 4 0.08
Team of time tested experts & 0.15 3 0.45
professionals
Economical fee structure 0.05 4 0.20

Weaknesses

week industrial linkages 0.10 2 0.20

No prior exposure to HE 0.15 2 0.30
industry
Total 1.00 2.56

So, IFE weighted score is 2.56 which indicates that condition of organization is good but
there is still need for improvement.

2. External Factor Evaluation (EFE)

An External Factor Evaluation Matrix is summarized below.

Key Internal Factors Weight Rating Weighted Score

Opportunities
Market gap available for economical 0.10 2 0.20
fee structre
Can design new programs in 0.07 3 0.21
collaboration with other departments.
E.g. BS Entreprenural Maanagement

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 Internationalization of higher 0.08 3 0.24
education is rare available. Can opt
this option

150+ existing campuses from across 0.06 2 0.12

country can be game changer in
business perspective
Youth population exceeds 65% 0.07 4 0.28

Ideal location 0.09 2 0.18

Threats

New entrant challenges 0.11 3 0.33

Market saturation in general 0.08 3 0.24
Economic cruch in country 0.09 4 0.36
Increased Immigration trends 0.07 2 0.14
Negative image of Pakistan 0.08 1 0.08
(International students perspective)
Total 1.00 2.68

So, the total weighted score of EFE is 2.68 that shows organization is responding in a good
way to opportunities and trying to overcome threats in its industry.

3. Competitive Profile Matrix (CPM)

The Competitive Profile Matrix identifies a organization major competitors and its
particular strengths and weaknesses in relation to a sample organization strategic position. The
weights and total weighted scores in CPM and an EFE have the same meaning. However, critical
success factors of internal and external issues are incorporated in CPM.

Critical Success Factors AWK UCP UOL

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 Weight Rating Score Rating Score Rating Score

Availability of new 0.20 3 0.60 4 0.80 2 0.40

programmes
Ambassadorship of 0.15 4 0.60 3 0.30 2 0.30
students
Quality of 0.10 4 0.40 2 0.20 3 0.30
education
Financial position 0.18 3 0.54 4 0.72 2 0.36
Management/staff 0.12 3 0.36 2 0.24 3 0.36
Use of effective 0.10 3 0.30 4 0.40 2 0.20
technology
Fee Structure 0.10 2 0.20 1 0.10 4 0.40
Total 1.00 3.5 2.5 2.0

In above matrix, AWK position is strong as compared to its competitors. UCP is in good position
and UOL is the weakest.

Matching stage

1. SWOT Matrix

Strengths Weakness
1 Diversity in student base: 1 week industrial linkages
Students from northern areas
and southern punjab are in
significant numbers
(Male:Female, Region,
Background education, Age
group, Religion, Nationality)
2 Exising student base 2 No prior exposure to HE

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 industry
3 Strong financial muscle

4 Strong market footing /

established brand
5 Techologically sound

6 Team of time tested experts

& professionals
7 Economical fee structure

Opportunities SO Strategies WO Strategies

1 Market gap available 1 Organization will expand 1 Organization will work on
its operation and offer the quality of education
for economical fee
more courses
structre
2 Can design new 2 Organization will provide 2 Organization will do
scholarships to attract research and conduct
programs in
more students. surveys among students
collaboration with that which type of facilities
they prefer and what are
other departments. E.g.
their preferences and will
BS Entreprenural launch accordingly.
Maanagement
3 Internationalization of 3 Organization will 3 Organization will
introduce new sessions for introduce promotions for
higher education is rare
job doing students. their courses by using
available. Can opt this effective marketing
techniques.
option
4 150+ existing
campuses from across
country can be game
changer in business
perspective
5 Youth population
exceeds 65%

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 6 Ideal location

7 Market gap available

for economical fee
structre
Threats ST Strategies WT Strategies
1 New entrant challenges 1 Existing developed 1 Organization will focus on
relevant market the research and
development of the
courses and develop such
courses that are in reach
of their students.
2 Market saturation in 2 Strong financial muscle 2 Organization will lower
the fee structure for
general
toppers so that more no of
students are attracted.

3 Economic cruch in 3 Organization will definitely 3 Organization will conduct

announce scholarships so meeting with their stake
country
that their students are holders and will focus on
retained. their interests.
4 Increased Immigration 4 Organization has to focus
on critical talent that are
trends
necessary for their
business performance.
5 Negative image of
Pakistan (International
students perspective)

2. The SPACE Matrix

Financial Stability: (FP)

Working Capital 1
Cash flow 5

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 Revenues 3
Average 3

Competitive Stability: (CP)

Market share -2
Education quality -5
Students Retention -2
Average -3

Environmental Stability: (SP)

Technological changes -5
Education reforms and knowledge -3
dissemination
Barriers to entry -5
Average -4.333

Industry Stability: (IP)

Growth potential 6
Financial Stability 6
Resource utilization 6
Average 6

Y-axis: FP + SP= 3+(-4.33)= -1.33

X-axis: CP +IP= -3+6= 3

F Aggressiv Page 12 of 15
Conservative P
+ e
6
+
5
+
 Decision stage

QSPM Matrix
Offering of new courses
Opening of
new Campus

Key Factor Weight AS TAS AS TAS

Opportunities

Market gap available for economical fee structre

.1 2 .2 1 .1
Can design new programs in collaboration with other
.005
departments. E.g. BS Entreprenural Maanagement

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Internationalization of higher education is rare
.08 4 .32 2 .16
available. Can opt this option
150+ existing campuses from across country can be
.003
game changer in business perspective
Youth population exceeds 65%
0.5 2 1 3 1.5
Ideal location
.05
Threats

New entrant challenges

0.3
Market saturation in general
.05 4 .2 3 .15
Economic cruch in country
.03
Increased Immigration trends
0.2 4 .8 2 .4
Negative image of Pakistan (International students
.001 2 .002 1 .001
perspective)

Total 1.0
Strengths

Diversity in student base: Students from northern

.1 4 .4 3 .3
areas and southern punjab are in significant numbers
Exising student Region,
(Male:Female, base Background education, Age
.005
Strong financial muscle
.8
Strong market footing / established brand
.03 2 .06 1 .03
Techologically sound
0.5
Team of time tested experts & professionals
.05 2 .1 1 .05
Economical fee structure
.1
Weakness

week industrial linkages

.05 1 .05 2 .1

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No prior exposure to HE industry
.8 4 .32 1 .8
Total
1.0 3.7 3.5

Conclusion

In conclusion, the proposed strategic plan for AWK can open doors of growth,

innovation, success and sustainable competitive advantage. If focused on new vision, new

strategies can be devised and initiatives can be taken accordingly. It will provide students with

value added products and a new era of education industry. We recognize many challenges faced

to AWK and on the basis of above matrix, proposed strategies and future plans to organization so

that they can compete in the industry. This strategy is not just a document but can be proved as a

commitment to excellence and dedication to meeting and exceeding the expectations of students.

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