Mass marketing is a easier and fastest to reach a customer then segmentation to

divide the marketplace into parts to entire

market.a change that occurs at an unpredictable fast pace (for eg) - Covid 19
(Totally change the market place)
Supply exceeded demands- prices go down. If supply remains unchanged while demand
increases, prices rise. (For eg)- Kartanaka strikes
lorry stops so vegetables prices are high.then fraudulent business practices by
collecting reports from consumers.

Types: