Unit 10 | Session 1

Are we unique? - You, the customer

LEARNING OBJECTIVE: talk about people’s characteristics
and customer research
 Unit 10 | Session 1
Are we unique? - You, the customer
LEARNING OBJECTIVE: talk about people’s characteristics and
customer research

Lesson Overview

1. GET STARTED: Unique you

2. PREPARE: Gerunds after prepositions
3. SPEAKING: Similar or different?
4. PREPARE: Causative verbs
5. SPEAKING: Your customer profile
6. PROGRESS CHECK
GET STARTED
Unique you
In what ways are you special or unique?
Share your ideas with the class.

I think I have an unusual taste in music.

My left foot is bigger than my right foot.

I’m really good at playing the drums.

PREPARE
Gerunds after prepositions
Work in small groups. Take turns completing the sentences with a gerund. Your
sentences can be true or false. Ask questions to see if your partner is telling the truth.
1. I’m guilty of . . .
I’m guilty of eating large bars of chocolate in bed.
2. I’m very excited about . . .

3. I’ve always been good at . . .

Really? You look so slim. Have you had this habit long?
4. I wouldn’t dream of . . .

5. I’m very proud of . . . Oh, yes. I’ve been doing it all my life.

6. I’ve always been terrible at . . .

Hmm! I don’t think you’re telling the truth.
7. I often get bored with . . .

8. I’m totally obsessed with . . .

You’re right. I’m not!
SPEAKING
Similar or different?
Are you more similar to your friends or
different? Discuss using the topics below
and your own ideas.
• clothes
• education
• experiences
• goals
• hairstyles
• hobbies / interests
I think I’m more similar to my friends.
• humor
We’re all totally obsessed with
• music listening to K-pop.
• personality
• books / TV shows
PREPARE
Causative verbs
Complete the sentences about shopping
habits with your own ideas.
1. Having a budget prevents me . . .

2. Credit cards allow me . . .

3. Online stores make people . . .

4. Having a mall nearby helps me . . .

5. Nothing can stop people . . .

6. Buying groceries online lets consumers . . .

Having a budget prevents me from

overspending.
PREPARE
Causative verbs
Work in groups. Take turns choosing a word from the list. Without saying the word,
describe it using causative verbs. Guess your partner’s word.
• an alarm clock
It’s a thing that prevents me
• an umbrella from getting wet.
• nature
• a dictionary Hmm. Is it an umbrella?
• music
• a computer No, but it enables people to stay dry.
• art
• a camera Oh, OK. Is it a raincoat?
• warm clothes
• diet Yes, it is!
SPEAKING
Your customer profile
A new department store is opening near
you. Share what products or services you
would like as a customer. Use the
questions below to help you.
• What things do you need to buy?

• What things do you want to buy?

• What brands do you like?

• What clothing styles do you prefer?

• What other amenities would you like to have

(e.g., a restaurant, a café, an ATM, etc.)?
SPEAKING
Your customer profile
Tell the class about your partner’s profile.
Analyze their needs and wants. Then give
an assessment of products and services
that would interest them.

I’ve analyzed Katya’s profile, and I’ve

determined that she really likes eating out
with her friends. So, if the store had a
restaurant, that would allow her and her
friends to eat there. I’ve also determined that
she likes fashion, so the store should have a
good variety of high-end clothing brands.
PROGRESS CHECK

Now I can . . .

 describe people’s characteristics.

 use gerunds after prepositions.

 describe research.

 use causative verbs to describe cause and effect.

 talk about customer research

 Unit 10 | Session 1
Are we unique? - You, the customer
LEARNING OBJECTIVE: talk about people’s
characteristics and customer research

Thank you!