Week One Introduction

Introduction to

Fashion Design Illustration

Fashion Design Illustration

Fashion design
& Illustration

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Week One Introduction

Welcome to Fashion Design Illustration.

Illustration has re-emerged as a key medium for the

representation and marketing of fashion and fashion
products, particularly in the last decade.

This Unit will teach you how to develop technical

Fashion Design Illustration

drawings for fashion, communicate through
illustration and sketch out conceptual collections.
It will also teach you how to brand yourself through
illustration; developing our own “signature” style.

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Week One Introduction

On successful completion of this unit

you will be able to:

1. Investigate and apply 2D illustration technique

to the fashion design process.

2. Communicate design solutions through verbal

and two dimensional visual methods.

3. Apply independant learning skills towards the further

development and understanding technical
knowledge and skills.

4. Reflect on and evaluate visual research.

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Week One Introduction

Content and Activities Topics covered include:

• garment design
• illustration and media experimentation
• visual presentation
• verbal communication of ideas

As part of this unit you will learn how to conceptualise

and develop a fashion collection.

Each student will expand their chosen concept into a series of creative
fashion illustrations using various mediums and techniques and also
create technical drawings/trade sketches for the collection.

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Week One Introduction

It’s BOOM time for fashion illustration.

This tutorial is an introduction to Fashion Illustration

to get INSPIRED. To start thinking about the form of
illustration you would like to develop.

It takes a look at some Fashion Illustrators who are

Fashion Design Illustration

successfully working today.

What kind of Illustrations are you interested in

creating? What mediums would you like to explore?

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Week One

Fashion Design Illustration

Due to the preference of photography over illustrations for fashion editorial from the
1930’ s onwards, Fashion illustration became an endangered medium, declining
steadily until the 1990’ s. As publications such as Wallpaper pioneered the return of
medium in the 90’ s, other mainstream magazines and outlets began also to join the
tide of interest. Today the field is burgeoning, with illustrators employed in a myriad
of o rganizations, working in groundbreaking ways and enjoying careers that cross
borders between design, fashion and art.

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Week One

What can fashion illustration be?

Costume Illustration for gaming? Yes!

Fashion Design Illustration

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Week One

Historical Advertising materials.

Incense advertising poster, 1911 by

Tsunetomi Kitano.

Fashion Design Illustration

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Week One

In Animated movies & series.

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Week One

Is it a fashionable item or related to

Fashion Design Illustration

fashion/dress or costume?

Is it an Illustration?

YES. This is a fashion Illustration,

or can certainly fall under the umbrella of that category.

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Week One

Designs Pattern & illustrations

for tote bags?
Illustration can cross boundaries into
Graphic design,Interiors and packaging….

Fashion Design Illustration

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Week One

Are these fashion illustrations?

Fashion Design Illustration

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Week One Introduction

Fashion Design Illustration

Flat lay fashion illustrations have become increasingly
popular following the Instagram Flat Lay craze.

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Week One

The typical Fashion lllustrator works across many

disciplines and may publish work in Magazines,
books, on the Internet, in Exhibitions, on Social
Media platforms….

They may work in Industry to create “Technical

Drawings” for Fashion companies.

Many fashion Designers use their Fashion Illustration

skills to conceptualise and plan Fashion collections
prior to sampling the range each season.

As part of this Unit you will be designing a “range”

or “collection” of garments and creating both
creative and Technical illustrations for it.

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Week One

In this unit we’ll be exploring many traditional methods of

illustration. We’ll also be looking into more contemporary

Fashion Design Illustration

Fashion Design Illustration

digital methods like photoshop, illustrator & procreate.

We’ll commence week 1 with starting to use

pencil & graphite.
Week One Laura Lane

Graphite & pencils

Laura Lane

Finished Illustrations using

Pencil

Fashion Design Illustration

Fashion Design Illustration
Week One Ira Comleva

Aquarell pencils.

Aquarelle pencils

Fashion Design Illustration

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Week One London Philidor

Coloured pencil and also effective use

of typography to frame
Coloured the model.
Pencil

Use of text effective!

Fashion Design Illustration

Fashion Design Illustration

London Philidor

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Week One Kareem Lliya

Ink & Watercolours.

Inks & Watercolours

Fashion Design Illustration

Fashion Design Illustration

Kareem Iliya

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Week One Esra Rose

Getting experimental with a combination

of pencil and inks.
Getting experimental
With pencil and inks

Fashion Design Illustration

Fashion Design Illustration

Esra Roise
http://www.esraroise.com/about/

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Week One Introduction

Here we can see a combination of inks,

watercolour & Artline pencil.
Ink + Watercolours with
Artline and pencil
Throughout the unit we will also be
looking into mixed media methods,
combining materials that compliment
each other.

Fashion Design Illustration

Other single dry mediums great
Illustration:

Biro
Charcoal
Sharpie’s
Calligraphy pens

http://modeconnect.com/thomas-brookes-fashion-design

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Week One Paul Lo

Copic markers
Copic/Pro Markers

Fashion Design Illustration

Fashion Design Illustration

http://www.paulkfashion.com

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Week One Introduction

Collage

Collage

Fashion Design Illustration

Fashion Design Illustration

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Week One

Fashion Design Illustration

Fashion Design Illustration

http://trendland.com/niky-roehreke-fashion-mix-media-illustrations/
Week One Alejandro Gonzalez

Digital
Photoshop,
Illustrator
& Procreate.

Fashion Design Illustration

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Week One Alejandro Gonzalez

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Week One Cecilia Carlstedt

Cecilia Carlstedt (Sweden)

Carlstedt likes to combine

drawing with various media for
a rich and unpredictable
expression, and finds
inspiration in fashion and art.

Fashion Design Illustration

Fashion Design Illustration

Selected clients are

Swarovski, La Perla, Victoria
Secret, Paul Smith, Ricci
Ricci, Victoria Beckham, IKEA,
Whyred, H&M, NY Times, The
Sunday Telegraph, Vogue, W
Magazine, Flaunt, The Lab.

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Week One Cecilia Carlstedt

Use of traditional mediums such as

Graphite pencil, water colour
combined with collage…

Fashion Design Illustration

Fashion Design Illustration

Cecilia Carlstedt
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Week One Introduction

Pencil, Charcoal, water colour – simple materials

Fashion Design Illustration

Fashion Design Illustration

Start researching artists and illustrators – a good place to start is online or PINTEREST.
Sandra Suy
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Week One Introduction

Hannah Muller (Sweden)

Her pale aquarelle

paintings reflect the cool,
barren landscape of the
northern parts of Sweden
she derives from.

Fashion Design Illustration

Fashion Design Illustration

Hanna's work was exhibited

in London at the exhibition
Go Figure New Fashion
Illustration
in 2012.

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Week One Introduction

Fashion Design Illustration

Fashion Design Illustration

Hannah Muller
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Week One Introduction

Laird Borelli, author of Fashion

Illustration Now (2001) states:

Photographs, no matter how altered or

Fashion Design Illustration

Fashion Design Illustration

retouched, will always have some

association with reality and by
association truth. I like to think of
fashion Illustrations as prose poems and
having more fictional narratives. They
are more obviously filtered through an
individual vision than photos.

Hannah Muller
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Week One Jack Hughes

Jack Hughes

The graphic illustrations of Jack

Hughes are refreshing and unique
amidst many of the artists
struggling to imitate fashion’s
greatest illustrators. In his use of two
tone colour and realistic rendering,

Fashion Design Illustration

Fashion Design Illustration

Hughes creates bold and elegant

characters with a hint of nostalgia.

Do you have skills in Photoshop or

illustrator that you can combine with
traditional drawing techniques?

On-line resources for learning

photoshop are helpful –

Lynda.com is a great resource

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Week One Jack Hughes

Fashion Design Illustration

Fashion Design Illustration

Jack Hughes
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Week One Jack Hughes

Fashion Design Illustration

Fashion Design Illustration

Jack Hughes

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Week One Introduction

Copic markers

Collage

Artline textas or pencils

Fashion Design Illustration

Fashion Design Illustration

Its important to find your own style.

By all means research and imitate for the

sake of learning skills, but always aim to
Find your own “signature style” for
Your original drawing.

Lisolette Watkins visual diary

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Week One Aurore de La Morinerie

Aurore de La Morinerie studied at the

Ecole des Arts Appliqués Duperré in
Paris in the 80s, after which she
started a successful career as an
illustrator. She is regularly illustrating
for Le Monde, ELLE, World of Interiors,

Fashion Design Illustration

Fashion Design Illustration

as well as for advertising campaigns

and for various publishing companies.

Aurore is also working for many

prestigious fashion houses, e.g. Hermès
and Issey Miyake, and lately for the
Parisian department store Printemps.

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Week One Aurore de La Morinerie

Fashion Design Illustration

Fashion Design Illustration

Aurore de La Morinerie
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Week One

Fashion Design Illustration

Fashion Design Illustration

Assessment Tasks.

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Week One Assessments

Assessment Task Percent Week Due

1. Develop a visual concept board that clearly communicates a 20% Week 3

concept and or idea.

2. Illustrate a series of designs that represent an interpretation of 30% Week 10

the collection concept represented in the concept board

Fashion Design Illustration

Fashion Design Illustration

developed for assessment 1.

3A. Develop each outfit in your collection illustrations from 30% Week 15
Assessment 2 into individual illustrations.

3B. Prepare, participate and present a PPT that reflects research 20% Week 15
and ongoing investigation into a topic related to the theory
and or practice of fashion design and illustration.

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Week One Assessment One

Project Notes & Assessment

ASSESSMENT 1 (20%)
Due Week 3: - Visual presentation in class
Collection Theme: Concept Board + visual research
Develop and compose a concept board, this can be on any theme of your choosing as long as it

Fashion Design Illustration

Fashion Design Illustration

is appropriate for the development of a collection (Assessment 2). Avoid vague themes that will
not translate to garment design. Remember that the concept you choose now will form the
inspiration for your garments and will be used all semester.

Submssion:
Assessment is due on the day of class in week 3 by 8pm.

Your submission must be A3 PDF document format uploaded to blackboard.

*Word & Powerpoint documents will not be accepted.

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Week One Assessment One

Your Submission will consist of:

Fashion Design Illustration

Fashion Design Illustration

1. Research & annotations

2. Your visual diary
3. Your A3 concept board
4. An inclass presentation
5. A 1-page rationale.

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Week One Assessment One

You don’t have to decide the exact concept straight away!

Although – this is due in week 3 and you will be presenting your ideas to the rest of class.

Start collecting and writing down your key words, people, style destinations etc By next week
you should bring in lots of loose items to play with and explore, bring in magazines to cut up

Fashion Design Illustration

Fashion Design Illustration

or things you have ripped out of magazines.

To get an idea, I want to have a bit of a class discussion later on who you are, what your
interests are and where you are leaning with your conceptual ideas. This doesn’t have to be
cast in stone at this stage, but it will help us facilitate a conversation where we can start to see
where individuals ideas are directed so that we can all help each other.

As you are searching for images – you might find something that you know another student
would like – this is what being part of a creative learning community is all about – so be
generous with your help and ideas.

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 References:
http://www.agentandartists.com/

Fashion Design Illustration

Fashion Design Illustration

Abling, Bina. 2000, Fashion Sketchbook: Third Edition, Fairchild, New York.
Borrelli, Laird, 2001, Fashion Illustration Now, Thames and Hudson, London
Borrelli, Laird, 2001, Fashion Illustration Next, Thames and Hudson, London
Donovan, Bil. 2010, Advanced Fashion Drawing, Lawrence King Publishing, London.
Szkutnicka, Basia. 2010, Technical Drawing for Fashion, Lawrence King Publishing, London.
Yajima, I., 1986, Figure Drawing For Fashion, Graphic-Sha, Tokyo.
http://pippasworkablefixative.blogspot.com.au

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