WRITTEN ANALYSIS AND COMMUNICATION

ASSIGNMENT- 3. TOPIC: HDFC CASE ANALYSIS.

Submitted by: DEEPANKAR SINHA 10MBA0068

HDFC success story;

In 1998 HDFC had a strong position in India.Especially in western india, as 50% of its business come from western india.The working group on urban housing for the ninth five year plan(1997-2002) estimated that the total investment required in housing during the period would be about 150000crore. All major players started grabing the opportunity, but HDFC by itself had already funded over 5000 crores in the first two year and grab around 58% of the market share. In 1998 HDFC elaborate its branches and open 45 new branches across the country in addition to the Mumbai head office which enabled the company to sanction loans for properties in over 2500 cities and towns. Its one more achievement iswas its first international branch in dubai, UAE., to serve the Indian resident abroad, in their effort to acquire residential properties in india. HDFc also had a strong workforce that includes 42000 part time agents who generated retail deposits. In 1998 the approvals growth rate was 29% while the disbursement growth rate was 31%. Shareholders and customer relationship: HDFC had about 130,000 shareholders and was described as a core holding. It was also a one of the star performers in the Mumbai stock exchange. HDFC was a strong focus on productivity and the company was managed for performance. Employee of the company was trained in handling customers through a customer relationship workshop. That training includes 1. How do you guide the process of an interview. 2. How do you manage the communication process. 3. How do you manage difficult customers. HDFC as a company was very well tuned into client perception and needs. It used agents and front line staffs to sense shifts in client behavior. A commitment to customers was an all encompassing theme at HDFC. There were no unnecessary delay such as those the borrower would experience at almost any of its compititors. Employee Relations: 1. An informal atmosphere inside the office. This was carefully cultivated by senior management including the chairman. It creates a healty working environment inside the office. 2. A concern for people. The company worked with an open- door policy. With virtually no turnover, everyone knew everyone else and they could walk into the office of the top management to raise their concern and have them addressed. 3. Get large rsponsibilities and had a transparent performance appraisal of their performance. 4. Free share of information through a regular and active communication programme.

5. Personal development. All employees roted through the training centre on a regular basis and had a ample opportunity for personal development. HDFC try to emerge as a universal bank. The way on path followed by the organization to achieve their destination.. The chairman of HDFC said , HDFC to become one of the largest financial supermarket under one roof. HDFC saw itself as a company with a customer based 1.9 million people.hence there is a plenty of opportunity. A wide commitment of managers within the company shared a strong desire to reposition HDFC from housing finance company to a personal finance company. The company suggested that decisions are made and gradually implemented. The company developed different affiliated ccompany in a wide range of related business. They made different strategic partnership.the main partnership was with GRUH finance ltd., SBI home finance ltd. gIC housing finance limited. Etc. HDFC developer ltd generally the strategic partner had management centre while HDFC benefitted from learning the business. Aditya puri vision is to establish the bank as the first bank in india that bring together the people to product strength. He meke HDFC bank more smart, highly self confident and aggressive. He requite the management people from the top foreign bank in india. They develop a relationship with few. Corporate client, they adopt latest technology and believe in fast decision making and implementation. HDFC has a alliance with GE company. It has recruited ambitious smart and aggressive professionals, and operate GE policies and procedures. But in year 1998, HDFC saw itself unambiguously as apart of the GE capital. The employee in countrywide saw their own future within GE global network. The company made a partnership with maruti ltd. the auto financing sector also covered by HDFC. By this they can penetrate the market with a good knowledge and opportunity. HDFC has also made a strategic partnership with colliens jardire Indian property service. Hence HDFC put their hand in property market. All these fields have their own working procedures and working culture. Hence HDFC emerge as a universal bank and also create their own path to reach the ladder of success.