MAJOR PROJECT REPORT ON

STUDY OF CUSTOMER PERCEPTION ABOUT HALDIRAM

PROJECT REPORT SUBMITTED IN PARTIAL

FULFILLMENT OF THE REQUIREMENTOF BACHELOR OF
BUSINESS ADMINISTRATION

BY: AYUSH KUMAR

ENROLLMENT NO: 08390201721

Under the guidance of

MS. SIMRANJEET KAUR

SRI GURU TEGH BAHADUR INSTITUTE OF MANAGEMENT

AND INFORMATION TECHNOLOGY
(Affiliated to GGSIP University Delhi)
(2021-2024)

1
 DECLARATION

I, hereby declare that the project work entitled “STUDY OF CUSTOMER

PERCEPTION ABOUT HALDIRAM” submitted to GURU GOBIND SINGH
INDRAPRASTHA UNIVERSITY is a record of an original work done by me
under the guidance of Ms. SIMRANJEET KAUR, faculty member at Sri Guru
Tegh Bahadur Institute of Management and Information Technology.

……….…………………………..

(Signature of the Scholar)

Place: Delhi Name of scholar:

AYUSH KUMAR
Date: 08390201721

2
 CERTIFICATE

This is to certify that AYUSH KUMAR, student of SRI GURU TEGH

BAHADUR INSTITUTE OF MANAGEMENT & INFORMATION
TECHNOLOGY of course BBA(GENERAL) has completed project work
“STUDY OF CUSTOMER PERCEPTION ABOUT HALDIRAM” under my
guidance and supervision. This work is genuine.

………………………….
(Signature of HOD)

Ms. INDERPREET KAUR

………………………….
(Signature of guide)

MS. SIMRANJEET KAUR

....................................

(Signature of the Scholar)

Place: Delhi AYUSH KUMAR

Date: 08390201721

3
 ACKNOWLEDGEMENT

I would like to take the opportunity to thank and express my deep sense of
gratitude to my mentor Ms. SIMRANJEET KAUR. I am greatly indebted to
her for providing their valuable guidance at all stages of the study, advice,
constructive suggestions, positive and supportive attitude and continuous
encouragement, without which it would have not been possible to complete
the project.

………….……………………….

(Signature of the Scholar)

AYUSH KUMAR

08390201721

3
 TABLE OF CONTENTS

CHAPTER 1 INDUSTRY PROFILE

CHAPTER 2 COMPANY PROFILE

CHAPTER 3 ABOUT THE TOPIC &

LITERATURE REVIEW
CHAPTER 4 RESEARCH
METHODOLODY
CHAPTER 5 DATA ANALYSIS AND
INTERPRETATION
CHAPTER 6 FINDINGS & CONCLUSION

CHAPTER 7 SUGGESTIONS

BIBLIOGRAPHY

ANNEXURE

4
 CHAPTER-1
INDUSTRY PROFILE

INDIAN SNACK INDUSTRY

Food in India holds a value beyond a mere survival necessity. It holds the fort of
sentiments, culture, heritage, innovation and way of living for millions of Indians.
Over the course of time, India has travelled miles to come to the current state of food
and consumption patterns witnessed today. As a testimony to this, from freshly-made
snacks, we now see solid traction for packed, instant and ready-to- cook snacking food
items.

The Indian snacking food industry is a promising and a booming arm of the FMCG
category, thanks to the evolving consumer consumption patterns. The shift in
demographics is fueling changes, as the fixed ‘three meals a day' model seems to no
longer be relevant. With the rise in busy lifestyles, millennials and Gen Zs have
5
adopted snacking attitudes and are making different snack choices based on health,
convenience, brand and trust. Consumers are intentionally looking for snacks to
indulge in, to satisfy a craving or to hold themselves up until their next meal.
The consumption frequency has increased and as a testament to this, the market for
snack food segment is on the rise. The revenue in the snack food segment amounts to
over $5000 million in 2019 and the market is expected to grow annually by 7.5%
(CAGR 2019-2023). Brands are capitalizing on this opportunity through their product
offerings, bringing the goodness of healthy food items to Indian consumers in different
formats suited to their lifestyle, taste and convenience. Identifying trends that are
showing a surge and anticipating customer needs can illuminate FMCG brands to help
them stay ahead of the competition. Below are some of the trends anticipated to rule
the Indian snacking market in 2020:

1) Evolving consumer habits – A step towards healthier food

options:

Consumers demand a range of natural products that deliver health benefits in

convenient formats. They are more attuned to healthy eating habits and what goes
into their food. The definition of food that falls in the snacking category is changing,
with the rising consciousness to nutritious ingredients. Brands are responding to this
demand by focusing efforts on developing snacks that contain healthy ingredients,
satisfying cravings throughout the country. This growing innovation has led to rapid
shifts in the category and brand portfolios. The increasing urbanization, the soaring
need for an on-the-go snack for people with hectic lifestyles coupled with the

6
increasing consumer spending power is propelling the market growth.

2) Businesses extending their SKUs with new launches:

The advent of healthy and convenient snacking is bringing a whole new dimension,
and therefore opportunity, to the industry within the food and adjacent categories.
The significant changes in what people choose to eat and drink and the tastes they
prefer are redefining snacking, leading to interesting innovations across this
spectrum. Brands are starting to integrate superfoods into snacks in order to give
busy consumers a quick health fix. Moreover, the diverse taste palette of the modern
consumer is a great opportunity for brands to integrate traditional flavours and
cuisine ideas from across the country into their offerings. The increase in the variety
of snacks is allowing the mindful consumer to indulge in guilt-free snacking.
3) Increasing consumer consciousness around sustainability:

With the changing food categories, broader shifts in how consumers shop for
packaged food is also on the rise. Today consumers are making purchase decisions
with a level of mindfulness towards themselves, society and the planet. They are
growing increasingly loyal, willing to repeat purchases of brands which they know
align with their morals.

Consumers believe the choice of their consumption is an expression of who they are
and what they stand for. Brands are contributing and focusing efforts in exploring
and developing different packaging methods to create a zero-waste future. They are
working to innovate new collecting, sorting and recycling schemes. Reflecting on
the single-use plastic issue, they are turning into the reusable packaging and
7
innovative business models designed for the betterment of the society.
4) Consumers seeking organic options for kids:

In a kid's world, any time is snack time. The mounting need to have on-the-go
snacks, high on nutrients, for children has worked in favor of the global healthy
snacking market. Adequate nutrition ensures they grow to their full potential. Parents
want their children to consume healthy snacks that help them improve memory and
concentration, as well as maintain their energy levels throughout the day and
circumvent lethargy. These snacks further help to control hunger between meals and
to avoid overeating at mealtimes.
5) Snacks touting nutritious grains:

With an explosion of healthy alternatives being introduced, there has been a radical
shift in the types of snacks consumers are looking for. They are actively looking at
snacks as a way to boost nutrition. Products that tout an added benefit like including
grain or high protein, low sugar content are experiencing an upswing due to the
various benefits they offer. More manufacturers are launching products owing to
these trends to deliver better-for-you item.

8
 CHAPTER-2
COMPANY PROFILE

Haldiram’s is a household name in India, selling everything from savory snacks,

known as namkeens, to traditional sweets, potato chips and more recently, complete
frozen Indian meals. Its branded goods are sold in stores, including its own, across the
country.
The company is over 60 years old.

The story of the brand dates back to 1937 to a town called Bikaner in Rajasthan where
Haldiram’s was a small snack shop owned by Gangabisanji Agarwal, known as
Haldiram Agarwal.
In 1982, the business began expanding and set up its first shop in Delhi. A decade later,
the company started to export to the U.S.

Globally, Haldiram’s products are now available in over 50 countries and occupy
9
“considerable shelf space” in supermarkets like, Tesco, Somerfield, Spinneys and
Carrefour, according to the company’s website.

In India, Haldiram’s also runs restaurants serving Indian street food specialties. On
average, according to the company, the restaurants use up 3.8 billion liters of milk, 80
million kilograms of butter, 62 million kg of potato and 60 million kg of pure ghee each
year.

Among its 30 varieties of namkeen, perhaps the most popular is its “Aloo Bhujia,”
spicy potato noodles made using gram flour and spices originating the home of
Haldiram’s: Bikaner.

Haldiram’s has over 400 products. Its product range includes traditional namkeens,
western snacks, Indian sweets, cookies, sherbets, papads and pickles. The company also
produces ready-to-eat food products. In the 1990s, the production of potato- based foods
was enabled by the importation of machinery from United States designed for these
purposes.
Haldiram’s products are marketed at various retail locations such as bakeries and
confectionery stores, among others, and also on various commercial websites. The pricing
of the company's products is typically inexpensive compared to similar products made by
other companies. Prior and up to August 2003 in United States market, the company's
products were limited to potato chips. The company's products are carried by some Indian
supermarkets in
U.S. In U.S., Haldiram’s products are popular with the Indian Diversification.

10
 PRODUCTS

HALKA FULKA
ALL IN ONE BOMBAY CHANA CHANA DAL MIXTURE

BOMBAY CHANA JOR

ALOO BHUJIA MIXTURE GARAM HARA CHIDWA

BOONDI BHUJIA
BANANA CHIPS MIXTURE CHIDWA PLAIN KABLI CHANA

BANANA CHIPS CORN FLAKE

MASALA BOONDI MASALA MIXTURE KAJU DAL BIJI

BANANA CHIPS
SALTED BOONDI PLAIN DAL BIJI KAJU MASALA

BANANA CHIPS BOONDI RAITA GHATIA KAJU MIXTURE

TANGY

11
 FALAHARI
BHELPURI CHAIPURI MIXTURE KAJU SALTED

FALAHARI KANPURI

BHUJIA CHAKOLI WAFFER MIXTURE

GUJRATI KARANCHI
BHUJIA PLAIN CHANA CRACKER MIXTURE MIXTURE

KASHMIRI
SAMOSA OM PURI NAVRATTAN MIXTURE

KAKHARA

SEM BEEJ PANI PURI NIMBU MASALA CORIANDER

KAKHARA
SAHI MIXTURE PUNJABI TADKA NUT MIX JEERA

MOONG DAL KAKHARA

MASALA METHI SEV LONG SEV MASALA

MOONG DAL MINI BHAKAR MADARASI KAKHARA

MAST MASALA BADI MIXTURE METHI

VISION, MISSION, GOAL

12
VISION: -
Be the trend setter in the field of healthy and tasty eating to achieve a sustainable
growth. This will bring an overall upliftment of the organization, its people and the
society.

MISSION: -
Review, recreate, and rediscover the trend of healthy eating and innovate and invent
fresh new methods to nourish and delight everyone we serve.

GOAL: -
To provide our customers perfect taste and quality in best of packaging

BCG MATRIX
13
STARS QUESTION MARKS

 NAMKEENS  CHAATS

CASH COWS DOGS

 SWEETS
 CHINESE CUISINES

14
SWOT ANALYSIS OF HALDIRAMS

15
 ABOUT THE COMPETITOR
In the market of snacks, namkeens, etc. Haldirams has many competitors like- Pepsi,
Frito Lay, etc. Because of so many market players offering same kind of product
Haldirams decides its strategies very carefully. Haldirams main competitor is
Bikanervala which has restaurants and sweet shops like Haldirams and offers almost
same type of product. The prices of products of Bikanervala are generally influenced
by Haldirams.

Bikanervala offers almost same variety of dishes etc. and the difference
between the prices of these two is very less and at most of the places where
Haldirams is having an outlet Bikanervala has also established its outlets there.

Bikanervala is one of India’s most prominent families in the business of

traditional hospitality products like sweets and nankeens. Our forefathers
devoted their lifetime in developing exclusive recipes which are now proud
family secrets. To this wealth of inherited knowledge our new generation has
now added another dimension- modern technology.

Today, BIKANERVALA FOODS PVT.LTD. is an ISO 9001:2000, HACCP and

SQF2000cm certified company with four modern manufacturing units in the national
capital Region and the chain of 88 outlets in India abroad, serving vegetarian north India,
south India, continental, Chinese cuisine and fast food along with a vast variety of
traditional Indian sweets and snacks.

PRODUCTS
 BIKANO
PRODUCTS

PAPAD

MAIDA ITEMS
NAMKEEN

SYRUP

SNACKS SWEETS

20
 CHAPTER 3
ABOUT THE TOPIC & LITERATURE REVIEW

About The Topic:

Study of Customer Perception
Understanding customer perception is paramount for businesses, as it directly influences
purchasing decisions and brand loyalty. This section delves into various aspects of
customer perception within the context of IDBI Life Insurance Private Ltd.

2.1 Definition and Importance

Customer perception refers to how customers perceive and interpret various aspects of a
company's offerings, including its products, services, brand image, and customer service.
It plays a pivotal role in shaping consumer behavior and can significantly impact business
success.

2.2 Factors Influencing Customer Perception

Several factors influence customer perception, including:

Brand Image:
Customers' perceptions of a company's reputation, credibility, and values profoundly
influence their overall perception of its offerings.

21
Product Quality:
The perceived quality of products and services directly impacts customer satisfaction and
loyalty.

Customer Service:
Interactions with customer service representatives, responsiveness to queries, and
resolution of issues shape customers' perceptions of a company's commitment to customer
satisfaction.

Price Perception:
Customers' perceptions of pricing relative to perceived value play a crucial role in purchase
decisions and brand loyalty.

Word-of-Mouth and Reviews:

Recommendations from friends, family, and online reviews significantly influence
customers' perceptions and purchase intentions.

22
Literature Review:

 According t o H a w k i n s , M o t h e r s b a u g h a n d B e s t , ( 2007) in t h e b o o k
Consumer Behavior, Building Marketing Strategy‟ states that consumer
behaviour is also the study of processes and consumers used to select, dispose and
consume services and products. All decisions of marketing are concerned on
consumer behaviour‟s knowledge and assumptions. Researching consumer
behaviour is a critical process, but understanding consumer behaviour is difficult
to marketers and the marketers can use it to:

1) target customers effectively;

2) offers customer satisfaction and value;
3) expand base of the knowledge in the marketing field;
4) create competitive benefit;
5) develop services and products;
6) develops company’s value;
7) applies strategies of marketing towards positive effect on society i.e.
motivate people to support charities, lower down usage of drugs, enhance
healthy habits, etc.; and
8) understand how customers look their rivalries products versus their
products.

23
 Lake (2009) in his paper „Consumer Behaviour for Dummies‟ noted that
consumer behaviour describes the study of individuals and the tasks that exists
to satisfy their identified requirements. That satisfaction exists from the
processes used in choosing, protecting and using services or products when
the advantages acquired from those processes meet or exceed customer’s
expectations. In other words when an individual identifies that he has a
requirement the psychological process initiates the decision process of
customers. Through this process the individual sets out to predict ways to
fulfill the requirement he has recognized. That process consists of the
individual’s feelings, behaviour and thoughts. When the process is finished
the customer is faced with the activity of analyzing and digesting entire
information which decides the actions, he will take to fulfill the requirement.

 Customer d e c i s i o n -making c a n b e d e f i n e d a s a mental orientation

characterizing a customer’s approach to making choice. Intention to purchase
depends on the degree to which customers expect the product to satisfy them, when
they consume it. In this project we are considered to find out the customer
behaviour towards the brand of Haldirams and Bikano. By analyzing the
customer behaviour towards brand, preference to packaged product through
questionnaire asking for the awareness towards brands, loyalty to the brand,
major influencers, and also about the ease of purchase.

24
 CHAPTER-4
RESEARCH MEHTODOLOGY

This section indicates what to be researched and analyzed. It also shows which
method is to be adopted for the research methodology.

Problem Statement
“To study the effect of sales promotion on customer buying behaviour and to analyze
the customer buying behaviour”

Introduction to Research: -
The following methodology will be used to state and justify the reason for using the
different methods selected for the research of the project. In order to achieve the aims
and objective of the study, it is very important that researcher should use sound
research tools and techniques and know how best to analyze the results. Here, the
combination of research methods has been utilized in gaining an insight to a complex
and changing area.

As in the research, the theory is already available about the customer behaviour for
the purchase decision by taking into consideration the price, quality and the brand
preference. Hence, the researcher has to analyze the effect of sales

25
promotion on customer buying behaviour and customer buying behaviour by knowing the
preference of the customer in the Bikano and Haldiram food product market by
comparing the prospect market.

Research Design

This section carries out the topics such as research sector, research population and
instruments used for the research.

Research Sector: -

Researcher is going to carry out the research on the prospects of the Haldiram and
bikano food products becausethe research aim is the study on customer perception.

Research Population: -
Research population comprises of each and every person come under the terms
customer and consumer. They may be working persons, housewives, students and
impulsive buyers.

Research Instruments: -

Research instruments used to find out the solution of the research problem are:

Questionnaire designed

26
Sampling Techniques: -

Random sampling method is used so each population can get equal and fair chance
of being selected.

Sample Size: -

Sample size taken for the study is 80

Source of Data: -

As the project title itself describes the future aimed problem as the research is
conducted related to sales promotion and customer buying behaviour. Here in the
survey primary data is collected with the help of questionnaire method and is
conducted to analyze effect of sales promotion on customer perception to get the main
theme of the project.

Method of ANALYSIS: -

The raw data is not fruitful if it is not analyzed properly. There are various tools
available in the statistical field. Some statistical tools used for analyzing the data are
as follows:

Tabulation method
Graphical method
27
 CHAPTER-5
DATA ANALYSIS AND INTERPRETATION

Q-1 Which brands are you familiar with?

survey

10%
Haldiirams
Bikanervala
Nath’s
50%
40%

ANALYSIS: - out of the 80 respondents 50% responds for Haldirams’s, 40 %

familiar with Bikanervala and 10% of people familiar with Nathu’s.

Q-2 . Haldirams is a level brand?

28
 5%

25%
National
Internantional
Regional
70%

ANALYSIS: - From the 80 responses 70% respond on Haldiram is a national level

brand, 25% people respond on international level and 5% of people responds on
regional level.

29
 Q-3 According to you, Haldirams is a maker of ?

SURVEY
Namkeens Sweets Snaks Papad

7%

9%

52%

32%

ANALYSIS: - Out of 80 respondents 52% people responds Haldirams is a maker

of namkeens, 32% people respond Haldirams is a maker of sweets, 9% people on
snacks and rest 7% of people perception is papads.

30
Q-4 Which one do you prefer for snacks and fast food?

preference

Haldirams
Bikanervala

47%
53%

ANALYSIS: - out of 80 respondents most of the people 53% prefer Haldirams for
snacks and 47% prefer Bikanervala for snacks

31
 Q-5 Do you consume Haldirams and Bikano products?

consumption

14%

yes
no

86%

ANALYSIS: - out of 80 people 86% of people responds they consume bikano and
Haldirams products and 14% of people responds not consume the products

Q-6 Whose product quality you find better?

32
 quality

Haldirams
bikanervala
42%

58%

ANALYSIS: - According to the survey conducted maximum people 58% feel that
Haldirams product quality is better. Amongst the population surveyed majority of
the people feel Haldirams product quality is better and very few people 42% feel
Bikanervala offers better product quality.

Q-7 Where are you from?

33
 9%

45%

46%

Metro city Non Metro city Rural area

ANALYSIS: - out of 80 respondents 45% of people are from metro city, 46% are
from non-metro city and 9% of people are from rural areas

34
Q-8 Place of purchase of Haldirams and bikano products?

Survey

38% Retail Outlets

42%
Departmental Store
Local Shops

20%

ANALYSIS: - out of 80 respondents 45% of people purchase Haldirams and

bikano products from retail outlets, 23% of people purchase products from
departmental stores and 32% of people purchase from local shops.

35
 Q-9 How did you get to know of Bikano and Haldirams products?

Tv Ads
25%

Retal Shops
40%

Internet
19%

Street Banner
16%

Retal Shops Street Banner Internet Tv Ads

ANALYSIS: - Out of 80 respondents 40% get to know about Haldirams and bikano
products from retail shops, 16% get to know form street banner, 19% get to know form
internet and 25% of people get to know tv advertisement.

36
 Q-10 Which brand name you are more aware of Haldirams or bikano?

Bikano
30%

Haldirams
70%

Haldirams Bikano

ANALYSIS: - Out of 80 respondents 70% people know Haldirams and 30%

people know bikano.

37
Q-11 On a scale of 1 to 5, where 1 indicates "Very Poor" and 5 indicates "Excellent,"
please rate the overall quality of the food products served at Haldiram based on your
recent experience.

QUALITY
Very Poor Poor Neutral Good Excellent

9%
3%

9%

48%

31%

Analysis of Overall Quality of Food Products:

Out of the 80 responses received, 74% of respondents rated the overall quality of food
products at Haldiram as "Good" or "Excellent," indicating a positive perception of the
food quality. And 18% of respondents rated the overall quality of food products at
Haldiram as "Poor" or "Very Poor”. And 8% could not come to any conclusion

38
Q-12 How would you rate the freshness and taste of the food items you consumed during
your visit to Haldiram?

Freshness & Taste

5%0%
24% Satisfied
21%
Very Satisfied
Neutal
Dissatisfied
Very Dissatisfied
50%

Analyss of Freshness and Taste of Food Items:

74% of respondents indicated that they were "Satisfied" or "Very Satisfied" with the
freshness and taste of the food items consumed at Haldiram. Only 5% indicated that they
were not satisfied with the freshness and taste of the food items consumed at Haldiram.
21% of respondents were neutral, suggesting room for improvement in maintaining
consistent freshness and taste across all food items.

39
Q-13 What factors contribute most to your perception of the quality of food products
at Haldiram?

Survey

HYGIENE AND CLEANLINESS 70

VALUE FOR MONEY 60

TASTE AND FLAVOUR 85

PRESENTATION OF DISHE 30

VARIETY OF MENU OPTIONS 40

FRESHNESS OF INGREDIENTS 70

Factors Contributing to Perception of Food Quality:

The top factors contributing to respondents' perception of food quality were taste and
flavor (85% of respondents), followed by freshness of ingredients (70%) and hygiene
and cleanliness (70%) and value for money (60%).

40
Q-14 How satisfied are you with the ambiance and atmosphere at Haldiram?

ATMOSPHERE
Satisfied Very Satisfied Neutral Dissatisfied Very DisSatisfied

3%
5%

26%

26%

40%

Satisfaction with Ambiance:

66% of respondents expressed satisfaction with the ambiance and atmosphere at
Haldiram, with 26% indicating they were "Satisfied" and 40% indicating they were
"Very Satisfied." 8% people showed “Dissatisfaction” as well. And 26% remained
“Neutral”

41
Q-15 What aspects of the ambiance at Haldiram do you appreciate the most?

AMBIANCE
Ambiance

OVERALL VIBE AND ATMOSPHERE 65

MUSIC OR BACKGROUNDAMBIANCE 30

LIGHTING AND AMBIANCE 40

DECOR AND AESTHETICS 3.5

COMFORTABLE SEATINGARRANGEMENTS 70

CLEANLINESS AND TIDINESS OFTHE DINING

AREA 80

Aspects Appreciated in Ambiance:

The aspects of ambiance most appreciated by respondents were cleanliness and
tidiness of the dining area (80%), comfortable seating arrangements (70%), and
overall vibe and atmosphere (65%).

42
 CHAPTER 6
FINDINGS & CONCLUSION
Findings:
 With the help of survey researcher finds out people are aware of Haldirams
and Bikanervala products.


 Customer prefer namkeens and snacks more of Haldirams than Bikano
products.


 Customer purchasing decision mostly influenced by quality and taste of the
product in the area of study.

 Bikano has a very good scope in the future but still a step behind from
Haldirams

 Customer get to know about products by tv, internet, street banners.

On the basis of findings from the research made there are some points on which the
company should take care of:

 Company should increase its product length in packaged food product.

43

 They should work on the improvement in the product quality and their
unique selling proposition.

 They should have increased their outlet chains to reach large number of
customers as the maximum buyers like to buy directly from the retail outlets.

 Sales promotion should be considered very much through offers, Tv ads,

newspapers, etc.

 Haldirams should continue to maintain its quality standards as people
like them for their high-quality products.

Conclusion:

After the successful completion of the study, it can be said that our all-primary
objectives are fulfilled. The analysis of the questionnaire and hypothetical research
gives the following answer to the primary objectives.

 This study tells that the sales promotion is very important tool for
marketing and sales of any products.
 The prime expectation of customer is to have quality and
tasty products.

 Price does not matter to a consumer in the area of study. They are affected
44
 by quality, taste and brand of the product.

 Consumers are well aware of the available brands

into the market.

 Demand for both brand products are not too high neither too low
in the area of study.

45
 CHAPTER 7
SUGGESTIONS


 Haldirams should keep its prices according to their customers affordability


 It should introduce new products from time to time so that its product
range gets wider than its competitors.

 Haldirams management should keep a strong check on its cleanliness
staff and should see that the hygiene is maintained at the outlets.

 Haldirams should focus more on advertising and promotion so that the
target market gets to know about its latest offerings, seasonal products,
festive offers, etc.

46
 BIBLIOGRAPHY

• www.Ha1dirams.com
• www.Bikanervala.com

• www.wikipedia.com

• www.google.com

• www.encyclopedia.com

• C.R. KOTHARI,” Research Methodology”, VISHWA

PRAKASHAN Publishing Printed in India, Bangalore,
Year1998.

• PHILIP KOTLER,” Marketing Management, Ninth

Edition”, Prentice Hall, Printed in India, Year 1999.

47
 ANNEXURE
Q-1 Which brands are you familiar with?

(a) Haldiram’s

(b) Bikanervala
(c) Nathu’s

Q-2 Haldiram’s is a level brand?

(a) National
(b)International
(b) Regional

Q-3 Where are you from?

(a) metro
(b)non-metro
(c) rural
Q-4 According to you Haldiram’s is a maker of ?

(a) Namkeens
(b)Sweets
(c)Snacks
(d)Papads

48
Q-5 Which one do you prefer for snacks and fast food?

(a) Haldirams
(b)Bikanervala

Q-6 Do you consume Haldiram’s and bikano products?

(a) Yes
(b)No

Q-7 Whose product quality do you find better?

(a) Haldiram’s
(b)Bikanervala

Q-8 Place of purchase of Haldiram’s and bikano products?

(a) retail outlets

(b) local shops
(c) departmental stores

Q-9 How did you get to know about Haldiram’s and bikano products?

(a) retail shops

(b) tv advertisement
(c) internet
(d) street banner
49
 Q-10 Would you recommend brand Haldiram’s or bikano to someone in
future?

(a) Haldiram’s
(b)Bikano

Q-11 On a scale of 1 to 5, where 1 indicates "Very Poor" and 5 indicates

"Excellent," please rate the overall quality of the food products served at Haldiram
based on your recent experience.

Q-12 How would you rate the freshness and taste of the food items you consumed
during your visit to Haldiram? (Choose one option)

a) Very Dissatisfied
b) Dissatisfied
c) Neutral
d) Satisfied
e) Very Satisfied

Q-13 What factors contribute most to your perception of the quality of food
products at Haldiram? (Select all that apply)

a) Freshness of ingredients
b) Variety of menu options

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 c) Presentation of dishes
d) Taste and flavour
e) Value for money
f) Hygiene and cleanliness
Q-14 How satisfied are you with the ambiance and atmosphere at Haldiram?
(Choose one option)

a) Very Dissatisfied
b) Dissatisfied
c) Neutral
d) Satisfied
e) Very Satisfied

Q-15 What aspects of the ambiance at Haldiram do you appreciate the most? (Select
all that apply)

a) Cleanliness and tidiness of the dining area

b) Comfortable seating arrangements
c) Decor and aesthetics
d) Lighting and ambiance
e) Music or background ambiance
f) Overall vibe and atmosphere

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