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Download pdf Advanced Studies In Multi Criteria Decision Making 1St Edition Sarah Ben Amor Editor ebook full chapter
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Advanced Studies
in Multi-Criteria
Decision Making
Series in Operations Research
Series Editors:
Malgorzata Sterna, Marco Laumanns
Rational Queueing
Refael Hassin
Introduction to Theory of Optimization in Euclidean Space
Samia Challal
Handbook of The Shapley Value
Encarnación Algaba, Vito Fragnelli and Joaquín Sánchez-Soriano
Advanced Studies in Multi-Criteria Decision Making
Edited by Sarah Ben Amor, Adiel Teixeira de Almeida,
João Luís de Miranda, and Emel Aktas
Edited by
Sarah Ben Amor
Telfer School of Management
University of Ottawa
Adiel Teixeira de Almeida
Universidade Federal de Pernambuco
João Luís de Miranda
Instituto Politécnico de Portalegre
CERENA, Instituto Superior Técnico
Emel Aktas
Cranfield School of Management
CRC Press
Taylor & Francis Group
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New York, NY 10017
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Foreword, vii
Preface, ix
Editors, xiii
Contributors, xv
v
vi ◾ Contents
INDEX, 251
Foreword
vii
viii ◾ Foreword
collaborated with many MCDM scholars including the editors and authors
of this book. Many of the works published in this book were presented at
the 24th International Conference on MCDM held in Ottawa, Canada in
July 2017. Sarah Ben Amor, the lead editor of this book, and her colleagues
organized the conference. The theme of the conference was “Creating a
Sustainable Society,” fitting well with the concerns I mentioned above. The
conference was memorable both scientifically and socially. There were ple-
nary talks on climate change and sustainable healthcare, as well as regular
talks on complex societal problems. This book is a good reflection of the
rich content of the conference and it is an important step in the direction
our field should grow in order to make important contributions to com-
plex environmental and socio-economical problems. Some of the topics
the book covers are major trends in today’s world from an MCDM per-
spective, and applications in the areas of healthcare, sustainable planning,
telecommunication, agriculture, and planning under uncerainty.
The MCDM community is large and very international; The International
Society on MCDM currently has over 2700 members from about 100 differ-
ent countries. Conferences once every two years typically attract 300–500
scholars from about 40 different countries. The MCDM summer schools
held every two years bring some of the best instructors to interact with about
50 PhD students coming from all over the world. I would like to see young
researchers follow the lead of this book and collaborate more with experi-
enced researchers as well as those from different disciplines to address the
challenging problems that are threatening our planet and societies. After all,
MCDM scholars are among the best equipped researchers to make differ-
ences in these urgent issues.
Murat Köksalan
President, International Society on MCDM, 2015–2019
Ann Arbor, Michigan
Preface
ix
x ◾ Preface
xiii
xiv ◾ Editors
xv
xvi ◾ Contributors
Implications of World
Mega Trends for
MCDM Research
Hannele Wallenius and Jyrki Wallenius
CONTENTS
1.1 Introduction 1
1.2 Internet Searches 3
1.3 Big Data (and Artificial Intelligence) 5
1.4 The Sharing (or Platform) Economy 7
1.5 Climate Change, Concern for Environment 8
1.6 How Is MCDM Changing? 8
References 9
1.1 INTRODUCTION
Digital technology is making rapid advances. The implications for peo-
ple, companies, and societies are pervasive. It is difficult to foresee all the
changes these developments will cause. Understandably, most individu-
als, many businesses and government leaders are not aware of, let alone
prepared for the future changes. According to Brechbuhl from Dartmouth
College, this ignorance was the driver behind the recent report, Deep Shift:
Technology Tipping Points and Societal Impact, of the World Economic
Forum.
1
2 ◾ Advanced Studies in Multi-Criteria Decision Making
These trends will greatly impact our lives, businesses, and governments—
even universities—all around the world. As the World Economic Forum’s
Report astutely observes, our lives are increasingly being driven and
enabled by software. The envisioned changes will be so profound and
rapid that large segments of societies have difficulty in keeping up with
the developments as users of technology.
The potential of the digital technology is huge, both in enhanc-
ing traditional industrial processes (robotics), and even more impor-
tantly in generating novel digital services. Many aspects of health
care are also benefiting tremendously from new technologies.
The digital revolution has begun, although decades (centuries) are
needed for its full potential to be realized. One interesting cause of
the Internet and social media (which totalitarian governments try
to control) is the increased transparency of societies, which helps to
improve democracy.
Besides technology mega-trends, there are other highly impor-
tant mega-trends. These mega-trends, unlike technology mega-trends,
are generally perceived as challenges or threats to humankind. Some
Implications of World Mega Trends for MCDM Research ◾ 3
1 Physicist Stephen Hawking (1943–2018), among other famous people, is concerned about this.
4 ◾ Advanced Studies in Multi-Criteria Decision Making
What role does big data play in advertising? In a nutshell, big data
can be used to help create targeted and personalized campaigns that
increase the efficiency of advertising or marketing. How is this done?
Simply by gathering information and learning about user behavior.
Many reward and loyalty programs are based on the use of consumer
data. Recommender systems use past purchases or searches to make
new recommendations. An interesting phenomenon is the use of social
media by ad agencies. It is easy to document and share experiences
as customer or consumer in social media. It is not uncommon that
thousands of people read these posted reviews and are influenced by
them. The world of social media offers interesting research opportuni-
ties to help businesses but also to understand human social behavior
(Ghosh et al., 2017).
Another area where big data will find its uses is medicine or health care.
Various monitoring instruments continuously generate data, as do human
genome studies. They eventually lead to better preventive and actual care
and more accurate diagnostics. An interesting problem from the perspec-
tive of MCDM is how to better incorporate patients’ views on their own
healthcare plans and treatment decisions. A more general level concern
in health care is to make the system more efficient and more personal-
ized. Healthcare decisions naturally have to deal with multiple criteria, and
complex tradeoffs between cost, the quality of care, and even potential loss
of lives. Wojtek Michalowski’s (University of Ottawa) work is a good exam-
ple of the type of impactful work a person with an Operations Research/
MCDM background can do in health care. Jack Kitts (2017), President and
CEO of Ottawa Hospital, gave a keynote at the Ottawa MCDM Conference,
in part, based on Michalowski’s collaboration with the hospital.
AI is a tremendously important field today. Part of the work uses
Kohonen’s neural nets (Kohonen, 1988). The idea is to build learning
“robots,” which could eventually make decisions on behalf of humans.
An example is self-driving automobiles. Such “robots” need to be pro-
grammed to follow certain rules. They must make complex moral choices
as well. Work is also currently being conducted to incorporate emotions
into “robots.” We ask, whose emotions? Our personal view is that we
would hesitate to delegate decision-making powers in important matters
to “robots,” no matter how “intelligent” they are. We feel that humans
should be in control of their own lives. AI is a good tool, but a dangerous
master—something the ancient people said of fire.
Implications of World Mega Trends for MCDM Research ◾ 7
2 Obviously Herbert Simon is much more than one of the father’s of behavioral decision theory.
He is also regarded as the father of AI.
Implications of World Mega Trends for MCDM Research ◾ 9
in 1978, the second to Daniel Kahneman in 2002, and the most recent to
Richard Thaler (2017), whose work builds on Daniel Kahneman and Amos
Tversky. We take a pragmatic view to the importance of behavioral issues
in decision making. We think that the more realistic our tools are from a
behavioral perspective, the better our chances to support individual deci-
sion makers. Hence, there is a need for improving the incorporation of deci-
sion psychologists’ findings into our decision-support tools. Kahneman
and Tversky’s research takes us a long way. We also think that there is an
increased awareness of the fact that situations vary and the needs of deci-
sion makers vary. In some cases there is a need for more formal analysis
than in other cases. Sometimes, quick-and-dirty intuition may be all that
is needed.
The Internet is changing the concept of who a “decision maker” is and
what type of support he or she needs. We have largely been in the busi-
ness of supporting corporate leaders and managers. How many corporate
leaders are there in the world? A few million? But there are 4–5 billion
consumers who shop online. Many of them could use some support when
making purchasing decisions on the Internet. Such decision support must
be targeted at masses; hence it must be simple. We think, in addition to
complicated algorithms and decision-support tools, there is a need for
developing simple tools to be used by the masses.
REFERENCES
Brechbuhl, H. World Economic Forum. https://www.weforum.org/
agenda/2015/09/6-technology-mega-trends-shaping-the-future-of-society/.
deBrito, M. and Evers, M. (2016), “Multi-Criteria Decision Making for Flood Risk
Management: A Survey of the Current State of the Art”, Natural Hazards
Earth System Sciences, open access.
Deb, K. (2001), Multi-Objective Optimization Using Evolutionary Algorithms,
Wiley, Chichester, UK.
Feltmate, B. (2017), “Un-Natural Alliances: Financial and Ecological Expertise
Must Align to Address the Contagion of Climate Change”, A Keynote at the
24th International MCMD Conference, Ottawa, Canada.
Fishburn, P. (1991), “Decision Theory: The Next 100 Years”, The Economic Journal
101 (404), 27–32.
Ghosh, A., Monsivais, D., Bhattacharya, K., and Kaski, K. (2017), “Social
Physics: Understanding Human Sociality in Communication Networks”,
in Econophysics and Sociophysics: Recent Progress and Future Directions,
Springer, Cham, Switzerland, 187–200.
Hobbs, B. and Meier, P. (2003), Energy Decisions and the Environment: A Guide to
the Use of Multi-Criteria Methods, Kluwer, Boston, MA.
10 ◾ Advanced Studies in Multi-Criteria Decision Making
Language: English
M. A. A. D.
New York:
RUSSELL BROTHERS, PUBLISHERS,
17, 19, 21, 23 ROSE STREET.
1876.
COPYRIGHTED BY
RUSSELL BROTHERS,
1876.
It is related of St. Aloysius Gonzaga that while, at the usual time
of recreation, he was engaged in playing chess, question arising
among his brother novices as to what each would do were the
assurance to come to them that they would die within an hour, St.
Aloysius said he should go on with his game of chess.
If our recreations as well as our graver employments are
undertaken with a pure intention, we need not reproach ourselves
though Sorrow, we need not fear though Death surprise us while
engaged in them.
Addison, N. Y., January, 1876.
INDEX.
PART I.
CHARADES.
Nos. 1, 10, 25, 43, 44, 53, 88, 91, 110, 152, 153, 154, 155, 167,
176, 177, 182, 183, 192, 193, 201, 217, 279, 281, 285, 290, 291,
297, 316, 331, 332, 333, 345, 350, 354, 357, 368, 371, 372, 374.
CONUNDRUMS.
Nos. 2, 3, 4, 5, 6, 7, 8, 9, 17, 18, 21, 31, 32, 33, 34, 35, 36, 37,
46, 47, 51, 52, 56, 57, 58, 59, 60, 61, 62, 63, 92, 93, 94, 95, 97, 98,
106, 108, 109, 143, 144, 145, 146, 147, 148, 149, 150, 158, 159,
160, 161, 162, 163, 164, 165, 166, 168, 169, 170, 171, 172, 173,
174, 175, 184, 185, 186, 187, 188, 189, 190, 191, 196, 197, 198,
199, 200, 204, 205, 206, 207, 208, 209, 214, 252, 253, 254, 257,
258, 259, 260, 261, 262, 263, 264, 265, 266, 267, 268, 269, 270,
274, 275, 278, 280, 286, 294, 299, 300, 301, 303, 318, 319, 320,
321, 322, 323, 325, 326, 327, 329, 330, 359, 360, 361.
MATHEMATICAL.
Nos. 48, 82, 83, 84, 85, 86, 87, 346, 362, 373.
NOTABLE NAMES.
Nos. 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122,
123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135,
136, 137, 138, 139, 140, 141, 142.
ELLIPSES.
Nos. 307, 308, 309, 312, 313, 352, 355, 365, 366.
NUMERICAL ENIGMA.
No. 306.
SQUARE WORD.
No. 304.
XMAS DINNER.
No. 315.
DINNER PARTY.
No. 360.
UNANSWERED RIDDLES.
Pp. 77, 78.
UNANSWERABLE QUESTIONS.
P. 78.
PARADOXES.
P. 79.
PART II.
ACROSTICS: PAGE.
Adelina Patti 145
Emblematic 131
Spring 146
ALLITERATION:
Siege of Belgrade 144
Example in French 145
ALPHABET, THE, in One Sentence 133
AMERICANS, Characteristic Sayings of 113
ANAGRAMS 131, 133
ANN HATHAWAY 140
AN ORIGINAL LOVE STORY 126
BEHEADED WORDS 133
BOOKS, Fancy Titles of 83
CLUBS 85
CONCEALED MEANINGS 129
CONCEITS OF COMPOSITION:
When the September eves 152
Oh! come to-night 153
Thweetly murmurth the breethe 154
CONTRIBUTION TO AN ALBUM 125
DIALECTS:
Yankee 116
London Exquisite’s 116
Legal 118
Wiltshire 118
ENEID, The Newly Translated 122
EPIGRAM 129
ETIQUETTE OF EQUITATION 88
EXTEMPORE SPEAKING 147
FACETLÆ 84, 105
FRENCH SONG 139
GEOGRAPHICAL PROPRIETY 102
GEORGE AND HIS POPPAR 121
HISTORY 133
INSTRUCTIVE FABLES 141
LATIN POEM 139
MACARONIC POETRY:
Felis et Mures 137
Ego nunquam audivi 138
Tres fratres stolidi 138
The Rhine 138
Ich Bin Dein 139
In questa casa 140
MACARONIC PROSE 136
MEDLEYS:
I only know 159
The curfew tolls 160
The moon was shining 161
Life 162
NAMES:
Fantastic 98
Ladies’, their Sound 100
“ their Signification 101
ODE TO SPRING 127
OTHER WORLDS 86
OUR MODERN HUMORISTS 148
PALINDROME 132
PARODIES:
Song of the Recent Rebellion 89
Come out in the garden, Jane 91
Brown has pockets running over 93
When I think of him I love so 94
Never jumps a sheep that’s frightened 95
How the water comes down at Lodore 96
Tell me, my secret soul 97
PRINTER’S SHORT-HAND 119
PRONUNCIATION 142
RHYME 122
RHYTHM 127
SECRET CORRESPONDENCE 130
SEEING IS BELIEVING 97
SOUND AND UNSOUND:
See the fragrant twilight 151
Brightly blue the stars 152
SORROWS OF WERTHER 84
STANZAS from J. F. CRAWFORD’S Poems 128
STILTS 87
ST. ANTHONY’S FISH-SERMON 135
THE CAPTURE 103
THE NIMBLE BANK-NOTE 154
THE QUESTION 144
THE RATIONALISTIC CHICKEN 158
WORD PYRAMID 132
PART I.
PUZZLES AND ODDITIES.
1.
Answer
2.
What is that which we often return, but never borrow?
Answer
3.
Can you tell me of what parentage Napoleon the First was?
Answer
4.
What was Joan of Arc made of?
Answer
5.
Why ought stars to be the best Astronomers?
Answer
6.
What colors were the winds and the waves in the last violent
storm?
Answer
7.
In what color should a secret be kept?
Answer
8.
How do trees get at their summer dress without opening their
trunks?
Answer
9.
Why am I queerer than you?
Answer
10.
Answer
11.
Answer
12.
Answer
13.
A BUSINESS ORDER.
“J. Gray:
Pack with my box five dozen quills.”
What is its peculiarity?
Answer
14.
Those who have me not, do not wish for me; those who have me,
do not wish to lose me; and those who gain me, have me no longer.
Answer
15.
Although Methusaleh was the oldest man that ever lived, yet he
died before his father.
Answer
16.
If Moses was by adoption the son of Pharaoh’s daughter, was he
not, “by the same token,” the daughter of Pharaoh’s son?
Answer
17.
What is the best time to study the book of Nature?
Answer
18.
What is the religion of Nature in the spring?
Answer
19.
There is an article of common domestic consumption, whose
name contains six letters, from which may be formed twenty-two
nouns, without using the plurals. What is it?