TOP ICE CREAM

INTRO
We are proud to introduce our comprehensive
"Top Ice Cream Trends for 2024 and beyond" report, which
comprises in-depth research coming from proprietary
consumers surveys, extensive market analysis, and
valuable insights from strategic data partners.

Beyond the conventional examination of flavor innovations,

this report delves deep into the dynamic world of ice cream,
covering a spectrum of transformations.

As we unravel the layers of these trends, we invite you to join

us on a journey of discovery, exploring how the ice cream
landscape is shifting in response to changing consumer
expectations and emerging technologies.
 The ice cream market is
an important and
dynamic market, expected
to be worth over PLANT-BASED
even if still a niche
€84 BILLION segment, will undergo an
in global retail sales by the exponential growth of
end of 2024, with volume 12.3% CAGR until 2027. 1
TOP ICE CREAM growth of 5.7% CAGR over
the next 3 years to 2027.1

TAKE HOME AND

IMPULSE ICE CREAM
INNOVATION in 2024 are expected to
has a key role to play in the account for almost
growth projection, as equal value at
consumer attitudes $43 BILLION
demand a new approach each, with a consistent
and engaging experiences. 4.4% CAGR over
the next 3 years.1

Sources: Euromonitor, 2023

Consumers look for Intense indulgence
when they want to enjoy life to the
fullest. They want over-the-top and
immersive experiences.

“ Ice Cream that is a real feast for

the eyes and for the taste buds.”
 INTENSE INDULGENCE
is key to ice cream consumers
Ice cream and gelato are often associated with moments of deep indulgence and
pleasure, offering comfort, a sense of escape, and a rich multisensory experience.
However, it's evident that consumers are now seeking more than just traditional
enjoyment. They are actively searching for novel flavors, innovative offerings, and
collaborative ventures between well-established and trusted brands.

THE UNIQUE
COMFORTING POWER AND EXCITING
FLAVORS
MULTIPLE
TEXTURES
CLASSICS OF BRAND
COLLABORATION CELEBRATION
& SEASONAL

67% 66%
73% of global consumers
of global consumers who 2 out of 5 of Global Consumers prefer ice
cream that have multiple flavors1
prefer ice cream that has
multiple textures1
52%
like traditional/nostalgic consumers globally of global consumers
flavors say that they are agree that
appealed by those “I want to taste/try out 75% Creamy, crunchy and
actively seek out
seasonal ice cream1
because they offer new products, but only of global consumers want to chunky are the leading
moments of comfort and if I am familiar with try new and exciting ice cream textures claims 4
escapism2 the brand”3 product experiences 1

Sources: 1) Barry Callebaut proprietary study, fielded online using Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Mexico,
Poland, Spain, Sweden, Switzerland, Turkey, the UK, the US. N= 7697. / 2)FMCG Gurus Top Ten Trends Dairy 2023 (2022). 3) Innova Top 10 Flavor Trends 2022 (2022) 4)Innova , Annual review
of the year 2022_Desserts and Ice cream
 8 OUT OF 10
global consumers say they
COMFORTING like traditional/nostalgic
flavors and when asked COMFORT
CLASSICS why, 75% of them say that
these flavors reminded
is the #1 driver for
consumers, who look
them of simpler times.1 for reassurance in
Despite the growing need for troubled times.
novelty, consumers continue to
enjoy traditional ice cream
flavors. With consumers How appealing are
traditional/nostalgic flavors?
continuing to be challenged by By traditional flavors we TOP FLAVORS
financial hardships, ice cream mean flavors that remind
makers are launching products you of the past.1 MILK CHOCOLATE 44%
that focus on fun and VANILLA 14%
reassurance, celebrating classic CARAMEL 6%
2
flavors and tapping into nostalgia Global, % share in 2022

to excite and comfort consumers.

68% 80%
STRAWBERRY +13%
fastest growth
2
CAGR, 2018-2022
Source:
1) FMCG-Gurus-Dairy, Top 10 Trends in Dairy, February 2023 2020 2022
2)Innova, Annual review of the year 2022 Desserts and Ice cream
 COMFORTING CLASSICS
Market Examples

Stuffed Puffs S’mores, Jammed, Kroger Gelatissimo Get a way B And R Industria
Blue Bunny Peanut Butter & Jelly An award-winning traditional Butterscotch ice cream. E Comercio De
U.S.A. Italian classic made with Nocciola India
Graham flavored marshmallow
Gentile hazelnuts.
Alimentos
frozen dairy dessert with Homemade dulce de leche
graham cracker and fudge swirls Italy
flavored ice cream.
and chocolate flavored chips Brazil
U.S.A.

Family Mart Chocolate Mucci Mondelez - Alfajor Rochinha My Mochi

And Vanilla Ice Cream
Bar
Made with fresh cream and
concentrated milk from
Hokkaido, coated with
crispy chocolate.
Japan
Strawberry flavored and vanilla Helado Shot Salted Caramel, Choco & Pillowy & Creamy Cereal and
flavored ice cream, decorated Alfajor format, Choco & Cond. Milk, Banana & Dulce Milk Mochi Ice Cream
with strawberry sauce and pieces de Leche. U.S.A.
Peanuts.
of white chocolate. Argentina Brazil
France
 A customer who’s had a
positive experience is:

5.1x
more likely to recommend a brand2

4.3x
THE POWER OF more likely to trust a brand2
CO-BRANDING
COLLABORATION 3.5x
with cherished indulgent
brands can help ice cream
more likely to purchase convey a more profound
Despite the appeal of classic again a brand2 treat appeal
flavors, consumers are still keen
on trying new products, with the
brand playing a pivotal role. Which of the following flavors would motivate you to buy more
Collaborations between brands frozen treats from a retail store (eg grocery, convenience store)?
can prove advantageous, as Please select all that apply.1
consumers tend to resonate with 52%
50% 49%
45%
established brands, thereby 39%
42% 2022 2023
36%
piquing their interest in trying 32% 34% 31% 30%
out innovative offerings.
13% 14%
13% 12% 9% 11%
9%

Ice cream Real fruit Baked goods Variety of Co-branded Seasonal Alcohol/ Savory Floral/ herbal None of
shop inspired (eg cake, cookie flavors in (eg with M&Ms, cocktail (eg lavender, these
Source: dough) Little Debbie)
one pack inspired chamomile)
1) Ice Cream and Frozen Novelties - US - 2023
2) Brand loyalty: What it is and how to build it.
 THE POWER OF COLLABORATION
Market Examples

Tony’s Chocolonely Gelato Messina LiQ Baileys Oggi Sorvetes Coors and Tipsy Scoop
and Ben & Jerry’s and Tim Tam Ice Pralines Liquor Infused teamed up with MasterChef to A collaboration between
U.S.A. Chocolate biscuit Ice Cream is described as create a line of popsicles with Coors Seltzer’s orange
Australia premium ice cream bites that cake to celebrate the 10th cream and the ice cream
have been infused with Baileys season of the reality show. maker Tipsy Scoop.
and enrobed in Belgian milk Brazil U.S.A.
Chocolate. Denmark

Dr Bombay Better for you
The singer and music producer Nick’s and Minecraft
Snoop Dogg launched a retail Both brands developed 4 flavors
ice cream brand with 8 with low calories, sugars and fats.
indulging Peanöt butter cups, nuggets of
and multisensorial flavors. emerald peppermint chips and
U.S.A. apple pie!
Sweden
The famous singer and pop Sara Lee & Bailey’s
star Cher, launched her own Baileys Ice Cream is a velvety
gelato brand called ice cream enriched with the
Cherlato. Baileys Irish Cream flavor
U.S.A. combined with a
decadent ripple.
Australia
Jeni’s ice cream and the
singer Olivia Rodrigo
launched a gelato scoop of
brambleberry crisp, wildberry
lavender on a purple
buttercrisp cone.
U.S.A.
 The proportion of consumers who say that they like
products with new and unusual/ exotic flavors, 2022.

84% 86% 82%

78% 80%
74% 74% 78% 77% 75%
67% 66%

UNIQUE AND
EXCITING
FLAVORS Global Africa/ME Asia-Pacific Europe North South
America America

Ice cream lovers are among 2020 2022

the most experimental FMCG Gurus - Top Ten Trend for 2023 (2023)
consumers. They might have
their solid and timeless taste
preferences but they
are willing to explore new and
exciting flavors. Simultaneously, 65% 63% 75% 68%
during difficult and uncertain
times consumers look for
moments of relief, of price-conscious of global consumers of global consumers of global consumers
entertainment and escapism. global consumers are said they are likely to are positive to try believe that rare,
more likely to make an make a one-time new and exciting ice unique or even out of
impulse buy for impulse purchase cream experiences2 the ordinary flavors
Sources: products that are when the food and are a way ice cream
1) Innova, Top 10 Trends 2023 Revenge Spending (2023) 2) Barry Callebaut innovative in beverage product is can be made
proprietary study, fielded online using Qualtrics in August 2023, in
Belgium, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, flavor/taste1 innovative in more exciting2
Italy, Japan, Mexico, Poland, Spain, Sweden, Switzerland, Turkey, the UK, flavor/taste3
the US. N= 7697. 3) Innova, Emerging Flavors in Sweet Packaged Foods
(2023)
 UNIQUE AND EXCITING FLAVORS
Market Examples

Dondurma Van Leeuwen Zillion’s Gelateria Little Damage Morinaga

The traditional Turkish ice cream, Hidden Valley Ranch flavor, Fig sorbet. Beet and Almond-Charcoal Sweet potato ice bar with
is thick and stretchy, made featuring buttermilk, herbs Greece Swirl soft ice cream. crunchy coating and sweet
from milk, sugar and salep. and a touch of sweetness. U.S.A potato bean paste.
Turkey U.S.A. Japan

Unilever Ben & Jerry’s Premier Is Mejerigaarden Yili Kulfi

Creamy lemon flavored ice cream
with honey caramel swirls and
lemon flavored cookies.
Sweden
vanilla ice cream with chocolate pieces
and pineapple ice cream in crunchy
waffle cones topped with cocoa and
caramelized almonds.
Denmark
Yili Panai Ice Cream Bar with Red
Bean Flavor China.
China
A frozen traditional dessert from India,
with denser and very creamy texture.
You can find it in various flavors like
rose, mango, cardamon, pistachio.
U.S.A.
 2 OUT OF 3
MULTIPLE global consumers
prefer ice cream that
TEXTURES have multiple textures1

When it comes to ice cream

new product development,
indulgence remains key.
53% of global consumers prefer ice
cream that have multiple colors
Consumers are looking for hyper and are visually interesting.1
indulgence in their ice cream
treats, whether it is through
more chocolate inclusions or
different swirls of flavor.
Multi-sensorial experiences are
key to keep consumers come
CRUNCHY
has globally been the top texture
back for more. claim in ice cream launches for the
past 4 years (2019-2022)2
Sources:
1) Barry Callebaut proprietary study, fielded online using
Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile,
China, France, Germany, India, Indonesia, Italy, Japan,
Mexico, Poland, Spain, Sweden, Switzerland, Turkey, the UK,
the US. N= 7697. / 2) Innova database 2023
 MULTIPLE TEXTURES
Market Examples

Davinci Gelateria Compliments Ledo, Haagen-Dazs MUJI’s

Soft ice cream cone in a cup with Chocolate stroopwafel ice Cheesecake ice cream stick. Cinnamon-flavored Spanish Roasted sweet potato ice
decorations, wafers and cookies. cream sandwiches. Croatia churro pieces mingled with cream with with a hint of
Greece Canada dulce de leche ice cream. honey aroma.
Spain Taiwan

Double Rainbow Mr. Paleta

Chipotle Chocolate Choc Rocks Vanilla & Biscuits.
Chip Ice Cream Rocambolesc Fried Noodle Peru
featuring chocolate ice Chocolate gelato with Flavored Ice Cream
cream, fudge chips and cacao nibs, popping candy, Cone topped with
chipotle hot sauce chocolate biscuits, and Indomie Fried
made with chipotle chocolate topping. Noodle with a
peppers,toasted Spain creamy, sweet and
Mexican spices and a savory taste.
touch of Vinegar. Indonesia
U.S.A.
 CELEBRATION &
48%
SEASONAL
An increasing number of brands of global consumers like to
are incorporating seasonal, share their new and exciting ice
limited-edition, and celebratory cream product experiences on
offerings into their product social media1
lineups. Evidently, consumers are
actively searching for
opportunities to celebrate beyond
58%
of global consumers would like to
the usual annual traditional have more tailor-made or
festivities. They are in pursuit of personalized ice cream1
moments that bring joy,
exclusivity, and the opportunity
to share with others. 51%
of global consumers prefer exclusive
or limited editions ice cream1
Sources:
1) Barry Callebaut proprietary study, fielded online using
Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile,
China, France, Germany, India, Indonesia, Italy, Japan,
Mexico, Poland, Spain, Sweden, Switzerland, Turkey, the UK,
the US. N= 7697.
 CELEBRATION & SEASONAL
Market Examples

Gusto 17 gelateria Mayfield Hackney gelato Game Ball & Football Field Ice Van Leeuwen's
Christmas tree ice cream stick. Birthday cake flavor. Limited edition Gelato Cream Cake, Carvel. New Keith Haring flavor is a
Italy Buttercream freckles and a Mince Pie. U.S.A. blend of blue raspberry, yellow
blue swirl mixed with a sugar U.K. passion fruit and strawberry
cookie ice cream. jam, limited edition for
U.S.A. pride month.
U.S.A.

Dia de Muertos
Treat or Treat™ Artisanal Ice Cream.
Cold Stone, Udders Mexico
Creation features Bandung
Boo Batter™ Ice Raspberry Ripple Ice cream
Cream mixed with limited edition birthday cake
trick-or-treat flavour ice cream
favorites KIT KAT®, for Singapore’s
Halloween OREO® national day.
Cookies, and Singapore
M&M'S®.
U.S.A.
Consumers want to indulge without
compromising their (physical and mental)
well-being, the health of others or the planet.

“ Ice Cream that is not only

tasty, but also good for me
and good for the planet.”
 MINDFUL INDULGENCE
is emerging and has potential to grow
Health and sustainability goals will continue to stem consumers engagement in
the frozen aisle. Frozen treats are usually associated with indulgence, but more and
more consumers are looking for solutions that do not compromise on flavor but
that are still good for them and for the planet. Companies must provide options
that cater to consumer needs across the health spectrum and claim transparently
any sustainability effort they are undertaking.

CLEAN AND
SUGAR TRANSPARENT
REDUCTION LABELS
PLANT BASED SUSTAINABILITY

No added sugar claim in The plant-based claim is the

retail new product fastest growing claim with an
launches has grown annual growth rate of 54% of global 56%
globally at a consumers avoid ice of global consumers
+31%. cream that contains agree that they are
27% Plant based and new flavors e-numbers or artificial actively seeking
CAGR in selected are crucial for brands to flavors/colors.1 sustainably produced
desserts and ice cream successfully expand their ice cream products.1
(2018-2022)2 market share.3

Sources: 1) Barry Callebaut proprietary study, fielded online using Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Mexico,
Poland, Spain, Sweden, Switzerland, Turkey, the UK, the US. N= 7697. 2) Innova database 2022 3) Innova, product trendspotting, latest trends in desserts and ice cream 2023
 of global consumers are
interested in ice cream

SUGAR
66% products where the bad or
unhealthy ingredients (e.g.
sugar) are reduced or
completely removed.1
REDUCTION
Consumers primarily focus on the
nutritional label to gauge the
amount of sugar in the products
they buy, reflecting a rising trend LOW/NO/REDUCED SUGAR
among ice cream consumers who is the top 3rd claim that most influences
are increasingly opting for consumers’ purchasing decision when
buying desserts & ice cream2
healthier choices. Sugar stands
out as one of the top ingredient
that consumers are actively NO ADDED SUGAR
is the leading sugar-related claim
trying to cut back on. with 55.3% of new food and beverage
launches vs food and beverage launches
with a sugar-related claim (2022)3

Sources: 1) Barry Callebaut proprietary study, fielded online using

Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile, China,
France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Spain,
Sweden, Switzerland, Turkey, the UK, the US. N= 7697. 2) Innova
Database, 2022 3)Innova Ingredients Insider: Sweetener Evolution for
Sugar Reduction - Global - May 2023
 SUGAR REDUCTION
Market Examples

Skinny cow Sammontana, Levia

Delicious vanilla low fat ice Lemon flavour water-ice, with
Lowko cream with indulgent chocolate sweeteners, gluten free. Alore gelato
syrup and crushed peanuts that Italy Serendipia
Salted Caramel stick,
has no sugar added. 100% handmade
Low calorie with Zero
Australia - No flavorings,
added sugar and
colorings, added sugar
artificial sweeteners.
Peru
Brazil

Enlighted
Reduced Sugar Ice cream.
Killer Creamery,
U.S.A.
Chocolate Ice Cream + Chocolate Cookie
Sandwiches, Zero added sugar Creamy, Get A Way
chocolate ice cream sandwiched in two Sicilian Pistachio
chocolate cookie wafers. 3g net carbs and 5g Guilt-free Ice
protein per serving, Keto friendly, All natural, cream with no
Gluten free, Killer creamery shares a portion added sugar.
of their profits with the Whale and India
Dolphin Conservation.
U.S.A
 Plant-based is the 2nd
fastest growing
PLANT BASED positioning within
selected desserts and
Plant-based frozen treats ice cream at +31%
continue to play second fiddle to (2018-2022) 1
the dominate dairy-based
options and appear more as a
choice for occasional flavor
exploration rather than as a
solution for a dietary limitation,
such as an intolerance or allergy.
Nevertheless, brands should Plant-based ice cream is
projected to reach globally
have a plant-based, vegan,
dairy- free option into their
portfolio since it is a growing
product category that is 2,3 ↑12.3% 61%
of global consumers claim
that vegan or plant-based
products is something
projected to reach a double digit BILLION CAGR
Retail sales by 2027 2 they seek out to purchase3
growth in the next years.

Source: 1)Innova database, (Global, CAGR 2018-2022) 2)Euromonitor, 2023 3)Barry Callebaut proprietary study, fielded online using Qualtrics in August 2023, in Belgium, Brazil,
Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Spain, Sweden, Switzerland, Turkey, the UK, the US. N= 7697.
 PLANT BASED
Market Examples

Valsoia, Boba X Ice Cream, Vegestacja Co-branded Doubendou

100% non dairy, naturally
lactose free, with calcium and
Vitamin D2, no GMO.
Italy
Gooey fried banana lactose Mango lassi, salted caramel
free ice cream. and milk chocolate. Ice
U.S.A Cream made from natural
and plant based ingredients.
Poland
with Moji Light Bean to
create a 0-sucrose plant soy
milk ice cream.
China

Oatly Morrisons La Michoacana Dream Pops,

Choco-lot Free from ice cream, Mango chamoy flavor ice Vanilla sky bites
Soft serve with oat milk. Dairy free, Gluten free, cream, dairy free, gluten free, Chocolate covered vanilla
Malaysia Suitable for Vegans. no high fructose, no artificial coconut cream frozen
UK flavors, no artificial colors. dessert bites.
Mexico Canada
 Which claims most influence your purchasing
decision when buying desserts & ice cream2
(select up to 5)

CLEAN AND 1. MADE

WITH REAL 2. PRODUCT 3. LOW/ NO/
TRANSPARENT INGREDIENTS/
NATURAL
SAFETY REDUCED SUGAR

LABELS
The growing emphasis on clean NO ARTIFICIAL
FLAVORS
5. PREMIUM
labels has led to a rise in the OR COLORS
QUALITY

number of products with claims

such as free from artificial flavors
and colors, sugar free, gluten-free
and non-GMO. Better for you claims
are the most influencing factors for of global ice cream consumers
consumers while purchasing believe that products with
clean labels (containing
desserts and ice cream products.
71% familiar, simple ingredients that
are easy to recognize,
understand and pronounce)
Sources: 1) Barry Callebaut proprietary study, fielded online using Qualtrics
in August 2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, are more trustworthy.1
India, Indonesia, Italy, Japan, Mexico, Poland, Spain, Sweden, Switzerland,
Turkey, the UK, the US. N= 7697. 2)Innova Database; Innova Category
Survey 2023 (average of 35 countries)
 CLEAN AND TRANSPARENT LABELS
Gelatys
100% handcrafted gelato with
natural ingredients
- With a perfectly creamy
consistency and delayed
melting technique
- No added artificial flavors
U.S.A
ZERO-E gelato
Gelato shop with zero
preservatives, clean label.
Italy
Market Examples
Elato Artisanal
Ice Cream Chloe’s
100% free from chemicals. Plant based
Australia - No dairy, stabilizers or
Z0cal gluten. With each
All Natural Mint bite, there is real fruit
Chip Lite Ice Cream. and a creamy texture
U.S.A with nothing artificial -
Recyclable and
compostable pack
USA
Metropolitan Market Full Natural Nic Honestly Crafted
Fresh cream from a local dairy Mango sorbet Ice Creams
and the highest quality 100% natural ingredients. Madagascar Chocolate,
ingredients churned together in Hungary 100% vegetarian. No added
small 10-gallon batches to make preservatives or colors.
an old-fashioned ice cream India
- No pre-made ice cream mixes,
high fructose corn syrup, artificial
flavors, sweeteners, colors
- Made with dark chocolate ice
cream, with peanut butter and
crunchy Virginia peanuts.
U.S.A
 48% 74%

of global consumers have of global consumers are highly

SUSTAINABILITY made changes to their diets in concerned about the state of
the last 2 years (2021-2022) in the environment and 65%
The ice cream industry has order to lead a more overall globally believe that the
sustainable lifestyle.1 damage done to it is
witnessed a surge in product irreversible.2
launches emphasizing sustainability
in terms of habitats and resources,
as well as ethical considerations Younger generations are especially
related to human welfare. A seeking sustainably sourced ice
cream products3
significant portion of this trend is
associated with certifications like OLDER YOUNGER
PEFC (Programme for the GENERATIONS GENERATIONS
Endorsement of Forest Certification)
and sustainable packaging. 52% 59%
Sources:
1) FMCG Gurus Top 10 Ten Trends 2023 (2023) 2) FMCG Gurus
Packaging Sustainability Trends in 2022 and Beyond (2022) 3) 1) Barry
Callebaut proprietary study, fielded online using Qualtrics in August
2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, India,
Indonesia, Italy, Japan, Mexico, Poland, Spain, Sweden, Switzerland,
Turkey, the UK, the US. N= 7697.
 SUSTAINABILITY
Market Examples

White Moustache
Probiotic Pops is using
luscious fresh fruit and are
full of calcium, probiotics
and vitamins which is good
for the people and the
environment.
USA
Organic Grass-Fed
Dairy Elato artisanal ice
All the good things is using
cream is made with fully
milk from 100% grass-fed cows
recyclable tub and all the
raised with regenerative
ingredients used are
organic principles, that
sustainable sourced with
minimize the GHG emission
regenerative products.
with 26% lower compared to
Australia
conventional dairy ice cream.
USA

Mackie's Gelateria Wally,

Solero Unilever,
Every tub of ice cream they
Organic peach sorbet
Cacaofruit
produce is made with Gelato made with whole
sticks in a packaging
renewable energy; wind pulp from the cacaofruit
with no wrappers and
energy, to be exact with the Rogelfrut pulp
less plastic.
UK REPHRASE)
UK
Italy
Consumers looking for healthy indulgences
actively and intentionally make choices that
have a positive impact on their health.

“ Ice Cream fortified and

functional, a food for health.”
 HEALTHY INDULGENCE
is all about functional foods
Consumers are increasingly becoming health-conscious and have been taking a more holistic approach
to their wellbeing since the global pandemic. Functional, better-for-you foods that do not compromise on
flavour quality are therefore expected to perform well in the coming years. Ice cream fans are interested
in better-for-you formulations, but taste quality cannot be sacrificed: high protein, rich in vitamins,
probiotics, free-from are some of the characteristics that are most appealing to consumers.

60% 67% 70%

of global consumers claim of global consumer would of global consumers would

that they take love to have a health like to have ice cream that
supplements to support boosting ice cream (e.g. supports their immunity1
their health, but would with macro/
rather have a micronutrients)1
health-boosting ice cream1

Sources: 1) Barry Callebaut proprietary study, fielded online using Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Mexico,
Poland, Spain, Sweden, Switzerland, Turkey, the UK, the US. N= 7697.
 HEALTHY INDULGENCE
Market Examples

Cremo, Pilot
Yoghurt Ice Cream with
Proyo Fit-Lato
Probiotic in 2 flavour,
High protein ice cream Australia’s FIRST gelato
Strawberry and Blueberry.
with salted caramel with one billion probiotics
Both has received the
crunch flavour. micro-shielded per tub.
Healthier Choice logo from
U.S.A Low in calorie.
the government as it is low in
Australia
sugar, fat and sodium.
Thailand

Thrive Proasis, Healthy and Yakult’s pop-up store

High protein, high fibers, with vitamins
and minerals ice cream.
U.S.A
Functional Ice Creams
5 different flavors with protein and probiotics.
50% less caloric and low sugar.
Spain
Offering a range of ice creams, soft serves, and
shakes made with the Japanese sweetened
probiotic milk containing Lactobacillus Casei
strain Shirota. Collaborating with Imada
Kitchen, Yakult introduced Yakult Parfait and
Ice d Yakult for short period of time.
Japan
THANK YOU!
TOP ICE CREAM