Module code: BMA4000-20

Module title: The Business Environment

Subject field: Business and Management
Assignment: A1. Group Presentation (PPT)
Presentation will be taken in week 8,9 and 10 (Online)
Assessment type: PowerPoint presentation
Weight: 60% of overall grade
Level: 4
Word Criteria: 1500 words (+/-10%)

Submission deadline: 11th September 2023 at 23:59/TBC

Module learning outcomes:

By the end of this module students should be able to:

LO2 Knowledge and understanding of the contemporary and pervasive issues (Business
Environment), widening and/or integrating core knowledge.
Select any UK based company to carry out this Assessment.
Assessment Task
BMA4000: Assessment 1 – Group Presentation (60% of the total marks)
1-External business environment presentation
During the first 7 weeks of the module, you will work on a student group presentation
project. The project (PPT) is an external business environment analysis, and your study
skills will be embedded within this assessment.

The members of your group(3-5 members), and details of the organisation your group will
be analysing, will be decided within the second module seminar. Your remit is as follows:

As a team of new graduate recruits, you have been asked to:

 Collect information on the key external environmental influences that

have affected your organisation’s operations in recent years (approx. the
last 5 years).
 Consider the likely external environmental influences that will impact your
organisation in the future.

As a group, you should undertake some research of your organisation’s external

environment. Use the ‘PESTLE’ (Political, Economic, Social, Technological, Legal,
Ecological,) framework to guide your research. Do not forget to consider the Global
business environment (i.e., competitive forces between nations).

The findings will be formally presented to your Business & Management colleagues in
Semester 1, Week 8 seminar. You need to ensure that your presentation lasts for 20
minutes (+/- 2 minutes) and that the time is equally distributed among your group
members. The presentation will be taken online by tutorial teacher.

The ability to present your work professionally is going to be invaluable when you graduate
and enter the workplace. Please note, the aim is to provide a supportive and friendly
environment for you to practice and improve your presentation and communication skills.

2-Additional group reflection slide

All members of the group need to be actively involved in the research, analysis, and
presentation of your PowerPoint project. To ensure this you are expected to submit a final
individual reflection that offers a summary of each member’s involvement. You should talk
about each member’s involvement relative to the group/team theories that we will
consider in the module seminars. You do not need to present your individual reflection
slides during the presentation. However, you do need to include them within your slide
 deck and then submit to Turnitin as one file. Your individual reflection is typically 2-3 slides
and should include screenshots and Gantt charts as evidence of working process.

You will need to set aside extra time outside of the seminars to do further research on
your project. It is likely that, you and your team members will have other academic and
social commitments, so it is essential you plan your meetings in advance to ensure
everyone is available to attend. Time management is a critical business and study skill.

You will be expected to use the electronic tools available to you (e.g. Google Drive, MS
Team, VLE) to enable you to work together as a team.
For all policies regarding submission of your work please refer to the Programme and Student
Handbooks.

50% The quality and depth of the discussion formally presented

 Draw on a number of different sources of information,

such as textbooks, peer-reviewed journal articles, quality
newspapers and other topical sources.
 Use appropriate models and techniques to assist you in
the environmental analysis.
 Demonstrate your ability to identify the forces that are
Assessment criteria: the greatest threat to your organisation.
30% of marks: The clarity of your presentation

 Ensure that your presentation slides are clear and

professional.
 Ensure that the presentation is clearly communicated to
the rest of the seminar group.
 Ensure the audience can hear you, by speaking clearly and
by projecting your voice.
20% of marks: Individual slides displaying teamwork and team
performance. In particular, it is expected that you should:

• Reflect on team roles and learning styles.

• Reflect on which tasks individuals within the group
performed in the preparation and delivery of the
presentation.
• Reflect on how you performed as a team.
Learning Materials/Resources:

Essential Resources:

● Morrison, J. (2020), The Global Business Environment: Towards Sustainability? 5th Ed.,

Basingstoke: Palgrave MacMillan.

● Boddy, D. (2019), Management: Using Practice and Theory to Develop Skill, 8th Ed.,

London: Prentice Hall.

Recommended Resources:

The Business Environment

● Worthingon, I. and Britton, C. (2018), The Business Environment. 7th Ed., London:
Prentice Hall.
● Griffin, R.W. and Pustay, M. (2015), International Business: A Management Perspective.
Harlow: Pearson Education.
● Morrison, J. (2011), The Global Business Environment: Meeting the challenges.
Basingstoke: Palgrave MacMillan.
● Brooks, I., Weatherston, J. and Wilkinson, G. (2018), The International Business
Environment. 4th Ed., Harlow: Prentice Hall.
● Needle, D. (2019), Business in Context: an introduction to business and its environment.
57h Ed., CENGAGE Lrng Business Press.
● Palmer, A. and Hartley, B. (2012), The Business Environment, 7th Ed., New York: McGraw
Hill.
● Sloman, J. and Jones, E. (2017), Essential Economics for Business, 5th Ed., London: FT
Prentice Hall.

Business Management

● Baines, P. et al (2016), Marketing. 4th Ed., Oxford: Oxford University Press.

 ● Bratton, J. and Gold, J. (2017), Human Resource Management: Theory and Practice. 6th
Ed., Basingstoke: Palgrave MacMillan.
● Dyson, J. (2020), Accounting for Non-Accounting Students. 10th Ed., Harlow: Prentice
Hall.
● Hague, P. et al (2016), Market Research in Practice. 3rd Ed., London: Kogan Page.

● Hill, A. and Hill, T. (2012), Operations Management. 3rd Ed., London: Palgrave MacMillan.

● Johnson, G. et al (2013), Exploring Strategy. 10th Ed., Harlow: Prentice Hall.

● Slack, N. et al (2019), Operations Management. 9th Ed., Harlow: Prentice Hall.

For further Resources please check module handbook.
 Content (50%)
(Group)
85%-100% The PESTLE analysis is comprehensive and
insightful. It applies relevant detail and links
High First
from the international context back to the UK
organisation appropriately. There is
recognition of the overlap of PESTLE elements.
It is an outstanding piece of analysis.
70%-84% There is evidence of in-depth reading and
analysis; you draw on a wide range of relevant
First
sources. The PESTLE analysis is well structured
and provides considerable critical insight into
the situation in both geographical contexts
(i.e., international and UK).
60%-69% There is evidence of academic reading. You
refer to more than the core textbook and draw
Upper second
on a range of sources to underpin your
research. Your PESTLE analysis is well
structured and shows some critical insight.
50%-59% You rely almost exclusively on the main
textbook and lecture notes. Whilst your PESTLE
Lower second
analysis is reasonably structured, it lacks depth
and insight.
40%-49% You rely mainly on the lecture notes, with
minimal inclusion of scholarly citations. Your
Third
PESTLE analysis is poorly structured and limited
in scope, it does not adequately consider the
global/international context.
Presentation (30%)
(Group)
Your group’s presentation is outstanding
in both visual and oral presentation
style. Your group’s presentation keeps
to time and exceeds expectations. You
speak clearly and have conducted
yourself professionally
Your group is enthusiastic, clear,
unhurried, and professional. Your
group’s presentation keeps to time, and
you make excellent use of media.
Your group communicates ideas clearly.
You use appropriate media. Although
there are moments when your analysis is
not communicated thoroughly. Your
presentation keeps to time.
Your group uses appropriate media but
fails to communicate ideas clearly. Your
group’s presentation does not keep to
time.
There is a lack of care in deciding how to
present the information. Your group
presentation is unclear and / or
fragmented. It does not keep to time.
Individual Reflection (20%)
(Individual)
You prove, through your individual
reflection, that you have contributed
a significant amount to the group
work process. You critically analyse
module theory and apply it to your
group working process.
You are actively involved in the
delivery of the presentation. Your
individual reflection evidences your
contribution and the practical tools
used to help work as a group.
You are involved in the delivery of
the presentation. Your individual
reflection highlights that you have
contributed to the group work in a
practical sense.
You are involved in the delivery of
your presentation. Your reflection
demonstrates your teamwork from a
practical standpoint, but it is lacking
in terms of your specific
contribution.
You are able to demonstrate that
you have worked as a team. Your
reflective analysis shows some
evidence of teamwork, but it is
superficial and lacking in detail.
0%-39% You have made little or no effort to gather Your delivery has no structure and is You show limited or no evidence of
appropriate information. Your PESTLE analysis confusing and unclear. You do not make having worked as a team in-order to
Fail (re-sit to pass
is poor and fails to demonstrate any real use of appropriate media and your prepare the presentation. You do
module)
understanding of your organisation’s external group’s presentation is far too short. not submit a relevant reflective
environment. You fail to present anything at analysis on your teamwork.
all.
BMA4000 – Assessment 1: Marking Criteria 60% of the total marks