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Retail
Facts
RetailCouncil.org
FAST FACTS FOR CANADA
$375.4 Billion - 0.05%
in Core Retail Sales in 2018 in Retail Sales Growth in Nov, 2018
11.5 %
$6.4 Billion
of Canada’s workforce works in Retail.
in Capital Expenditures for 2018
That’s 2,138,200 Canadians
• Retail Trend Numbers – Statistics Canada has a method that they report online for
calculating trend numbers, but they do not apply it to retail sales. RCC adds that trend
calculation to its numbers.
1| Canada, by the number
Retail sales numbers (updated monthly)
StatCan’s Retail numbers for November indicate a +0.1% growth
in core-retail sales. This past November, there was a disruption
in the postal system. StatCan’s numbers confirm that the effect
of the postal dispute was more nuanced then portrayed in the Core-Retail year
media at large, with both retailers saying online sales were or
were not impacted. These data confirm the belief of RCC’s Retail
over year numbers
Conditions Report in December, that there was almost no are looking strong,
impact on total company sales.
with a +3.46%
Black Friday was good for Retailers – now the largest shopping
day of the year in Canada. Most retailers have reported to RCC increase
that same store sales were up for Black Friday / Cyber Monday
(up around 5% on average).
On an adjusted basis, healthy increases month over month for Sporting, Hobby, Book and Music store
sales, posting an increase of 0.89%, putting them on course to close out the year ahead, assuming
December remains in line.
Core-Retail’s year over year numbers are looking strong, with a + 3.46% increase. RCC has been
predicting that 2018 would mean a 3.0% growth for retail sales; even factoring in a slump in volume in
early December in the wake of high Black Friday traffic, RCC anecdotally believes sales held in
December, and that retailers realized increases, with margins holding flat, if not gently higher.
Often in the news, we’ll hear about cities and towns focused on their specific industry, and a specific
decision’s impact on job numbers. It might surprise some to know that the median number of retail jobs
per riding is 6,342 according the most recent census (2016).
In terms of employment, retail as a sector is a juggernaut. In 2017, one of every ten dollars paid in salary
in Canada was paid to a retail employee. Of that spending:
Investment in the retail sector is an important driver of the Canadian Economy. In 2016, the retail sector
invested $9.07 Billion in capital across the country.
• Spending on new fixed structures, such as stores, totaled just short of $3.4 Billion
• Capital spending on new machinery and equipment within retail was over $3.0 Billion
• Total expenditures by retailers to repair and maintain existing construction, machinery and
equipment totaled $2.5 Billion
Finally, retailers are an important final step of the supply chain, adding $98 Billion dollars in value-add to
the Canadian economy each year (measured in chained 2007 dollars).
Source: For Value-Add: Statistics Canada. Table 36-10-0434-03 Gross domestic product (GDP) at basic prices, by industry,
annual average (x 1,000,000)
For Employment: Statistics Canada. Table 36-10-0489-01 Labour statistics consistent with the System of National
Accounts (SNA), by job category and industry
For Capital: Statistics Canada. Table 34-10-0035-01 Capital and repair expenditures, non-residential tangible assets,
by industry and geography (x 1,000,000)
RETAIL BY THE NUMBERS 2 © Retail Council of Canada 2019. All rights reserved.
Employee compensation numbers (updated annually)
This table helps provide insight into how much a retail employee is making, breaking out total average
annual compensation, as well as the total hourly compensation by region. Annual and hourly
compensation in this table refers to all-in compensation, inclusive of salary and benefits.
The average annual salary figure is calculated as total compensation over total jobs (inclusive of part-
time jobs). The average hourly compensation number is calculated as total compensation over total
hours worked. Because only 56.0% of retail jobs are full-time positions, there will always be a flattening
effect on total annual numbers. Using the 2017 numbers, if we multiplied the $22.54 an hour figure, by
full-time hours per year (2,000 hours), the annual compensation rate is $45,080.
RETAIL BY THE NUMBERS 3 © Retail Council of Canada 2019. All rights reserved.
Margins in retail (updated annually)
Margins very greatly by the type of store in retail. In some sectors, margins are very small. In the chart
below, there are two types of margin numbers shown:
• Profit Margin. This represents the share of the total sales that goes to profit. It is shown as the
yellow portion of the graph below.
• Gross Margin. The overall bar length (Profit Margin, topped up by Gross Margin) indicates a
sector’s gross margin numbers. Gross Margin represents the amount of revenue left over after
the cost of goods sold is removed. Gross Margin is further reduced by labour costs, taxes,
building maintenance and other expenses in order to understand what’s left over as profit.
Source: Statistics Canada. Table 20-10-0066-01 Annual retail trade survey, financial estimates by type of store
RETAIL BY THE NUMBERS 4 © Retail Council of Canada 2019. All rights reserved.
2| PROVINICAL HIGHLIGHTS
Alberta’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 5 © Retail Council of Canada 2019. All rights reserved.
British Columbia’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 6 © Retail Council of Canada 2019. All rights reserved.
Manitoba’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 7 © Retail Council of Canada 2019. All rights reserved.
New Brunswick’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 8 © Retail Council of Canada 2019. All rights reserved.
Newfoundland and Labrador’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 9 © Retail Council of Canada 2019. All rights reserved.
Nova Scotia’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 10 © Retail Council of Canada 2019. All rights reserved.
Ontario’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 11 © Retail Council of Canada 2019. All rights reserved.
Prince Edward Island’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 12 © Retail Council of Canada 2019. All rights reserved.
Quebec’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 13 © Retail Council of Canada 2019. All rights reserved.
Saskatchewan’s Sales Numbers (update monthly)
RETAIL BY THE NUMBERS 14 © Retail Council of Canada 2019. All rights reserved.
© Retail Council of Canada 2018. All rights reserved. 15 | P a g e
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