1.

Functional Area Plans - Plans may be prepared according to

the needs of different functional
areas.

A. Marketing Plan - written document or blueprint for implementing

and controlling an organization’s marketing activities related to a
particular marketing strategy.

B. Production Plan - written document that states the

quantity of output a company must produce
in broad terms and by product family.

C. Financial Plan - a document that summarizes the current

financial situation of the firm, analyze financial needs and
recommends directions.

D. Human resource management plan - a document that indicates

the human resource needs of a company detailed in terms of
quantity and quality and based on the requirements of the
company’s strategic plan.

2.Plans with time Horizon -

A. Short –range plans – plans intended to cover a period of less

than year. First line supervisors are mostly concerned with
these plans.

B. Long – range plans – these are plans covering a time span of

more than a year. These are mostly undertaken by middle and
top management.

3.Plans According to Frequency of Use According to frequency of

use, plans may be classified as:

A. Standing plans - Plans that are used again and again , and
focuses on managerial situations that recur repeatedly.

I. Policies –they are broad guidelines to aid managers at

every level in making decisions about recurring
situations or functions.
II. Procedures – they are plans that describe the exact series
of actions to be taken in a given situation.
 III. Rules – they are statements that either require or forbid a
certain action.

B. Single-use plans - These plans are specifically developed to

implement courses of action that are relatively unique and are
unlikely to be repeated.

I. Budgets - a plan which sets forth the projected expenditure for

a certain activity and explains where the required funds will
come from.
II. Programs – a single-use plan designed to coordinate a large
set of activities.
III. Project – a single – use plan that is usually more limited in
scope than a program and is sometimes prepared to support a
program.

1. Marketing plan..
A. Table of contents - is a structured outline that provides an
overview of the different section and subsections included in
the plan
B. situational analysis - the process of collecting, evaluating, and
organizing information regarding an organization's internal and external
environments. It involves evaluating the business's strengths, weaknesses,
opportunities, and threats (SWOT analysis). And also involves gathering and
analyzing information about the internal and external factor that can impact
the success of a marketing strategy.
C. target market - A target market is a group of potential customers that you
identify to sell products or services to.
D. marketing strategies- is a long-term plan for achieving a company's goals by
understanding the needs of customers and creating a distinct and sustainable
competitive advantage.
E. marketing tactics - are the actions a brand follows to promote its
products or services to the target audience and achieve its goals.
F. schedule and budgets - it includes when and how often the marketing
activities will take place. Budgets - includes all the costs associated with
the marketing activities such as advertising costs, production costs,
personnel costs, and any other expenses related to marketing.
G. financial data and control - refers to the numerical information that
reflects the financial health and performance of the marketing activities.
Include data on sales revenue,costs of marketing activities, return on
investment (ROI), customer acquisition costs, and an income statement, a
cash-flow projection, and a balance sheet.
 H. Control - refers to the processes and mechanisms used to monitor and
evaluate the implementation plan. Include daw po dito yung regular
performance reviews, audits and feedback systems. Para daw po maensure
na yung marketing activities are carried out as planned, that the budget is not
exceeded and yung marketing objectives are being achieved.

2. Production Plan - a detailed document that outlines how a company will manage
its production operations to meet its business objective

A. Production capacity the company must have - is the maximum product

output a company can produce using its available resources over a specified
amount of time
B. Number of employees required -
C. Quantity of materials which must be purchased -
3. Financial Plan-
A. a sales forecast - is an estimate of the future sales revenue that a
company expects to generate over a specific period.
B. The capital budget- is a method of estimating the financial
viability of a capital investment over the life of the investment.
Unlike some other types of investment analysis, capital budgeting
focuses on cash flows rather than profits.
C. the cash budget - is an estimation of the cash flows of a business over a
specific period of time. Ito ay maari daw daw for a weekly, monthly, quarterly,
or annual budget.ginagamit daw po itong cash budget to assess whether the
entity ay may sapat na pera to continue operating over the given time frame.
D. a set of pro forma (or projected) financial statements the external
financing plan - naga provide a forward looking view of a company’s financial
performance, position, and cash flows based on certain assumptions and
projections.
3. Human Resources Plan -

● personal requirements: and selection

● training plan
● retirement plan - is a process through which organizations offer necessary
options to their employees to retire financially secure, so that they can live
comfortably in your golden years.

4. Strategic Plan -

● company or corporate mission -

● objectives or goal
● strategies