Social Media Audit for 3 Brands

Brand 1: the_lara_Abudu.
A Fashion Designing Brand.

Current State
Instagram Followers: 337
Twitter Followers: 997

Network How Active What Types of Activity

Instagram 14 posts since 2019 Reels and image posts

Last post is May,2023.

Twitter About 10 tweets and retweets Trendy conversations outside

per day. and related to niche. Pictures
of products(all kinds of
female wears)

Performance

Engagement Metrics

Network Engagement Metrics

Instagram Average of 71 likes per reel post, 2 comments

per post. Total 11 reels views is 9964.

Twitter About 2 likes per day and 2 retweets per

week.

Opportunity

1. Social Activity Improvements

Network Business Metrics

Instagram Consistent posts. Post behind the scenes
videos and delivery process videos. Post
quality and well shot pictures and videos of
clients. Take advantage of influencer
marketing.

Facebook Utilize facebook groups, post behind the

scenes and clients reviews. Use models for
marketing campaigns.

Tiktok Be very creative with products illustrations.

Show production processes. Create
educative fashion contents such as DIY
videos. Jump on trends and use trendy
audios for videos. Collaborate with popular
content creators.

Pinterest Not so common but effective. Post product

pictures and fashion blog contents.

Twitter Have a brand voice. Showcase products

more and post links to blogs.

2. Competitors and Profiles to Watch

Profile to Watch Reasons

Veekeejames High conversion rates. Thanks to their

excellent showcase of products, the use of
professional models and collaborations with
influencers.

Brand 2: 3s_bussiness office.(Sales of Gadgets, Network Accessories)

Current State

Instagram Followers: 2
No Twitter
No Facebook

Network How Active What Types of Activity

 Instagram 13 posts since March 2023 Product images
Last post is March 2023.

Performance

Engagement Metrics

Network Engagement Metrics

Instagram About 2 likes per post

Opportunity

1. Profile Improvement

Network Business Metrics

Instagram Profile optimization. Make profile picture

consistent with other social networks.

Twitter Profile optimization. Add links to other social

networks and blogs.

2. Social Activity

Network Business Metrics

Instagram Post videos of how to use products. Get more

creative in shooting products images and
videos. Be more consistent in posting
contents.

Twitter Join trendy conversations. Engage posts in

your niche. Engage target audience posts.

Facebook Join groups and engage with other posts.

Post more videos and pictures of products on
groups and news feeds. Post videos of how
to use products.
 Tiktok Showcase product videos with trendy audios
in a very creative way.

3. Competitors and Profiles to Watch

Profile to Watch Reason

Shopinverse They get more conversions. Thanks to their

consistency in showcasing products and
customers' testimonials.

Brand 3: iSend Logistics

Current State

Instagram Followers: 95
Twitter Followers: 19

Network How Active Activity

Instagram About 8 posts per month Reels,carousels,stories

Twitter About 8 custom posts per Carousel, posts

month
Performance

Engagement Metric

Network Engagement Metric

Instagram About 10 likes per post, 5 followers in two

weeks, 183 accounts reached in 30 days and
34 engagements in 30 days.

Twitter About 5 likes per post and 2 retweets in 10

days.

Opportunity

1. Profile Improvement
Network Business Metrics

Instagram Profile optimization.

2. Social Activity

Network Business Metrics

Instagram Post behind the scenes, customers'

testimonials and pictures of riders. Post
educational and business contents for target
audience. Collaborations with industry
experts. Addressing the painpoints of
audience in contents, have a brand voice and
post consistently.

Twitter Join trendy conversations. Engage target

audience tweets. Post customers'
testimonials and links to blogs.

3. Competitors and Profiles to Watch

Profile to watch Reasons

Go onwl logistics They get 10x more engagements on

Instagram. Thanks to their engaging posts,
unique brand voice and consistency.