Myriam Htoo

Business School, University of the People

BUS5112: Marketing Management

Dr. Samantha Linden

06.03.2024
Provide a brief background of the company and mention the major markets.

In Saudi Arabia and Egypt, there are 106 million fans of the grocery store company Panda.

It is a prominent participant in the retail industry, having been in business since 1978. Savola

Retail, one of Savola's principal companies, oversees the operations of Panda Retail Company.

When Savola and Al-Aziza Panda United Company united in 1998, their business model was

completely transformed. To increase brand familiarity, Al Azizia and Panda outlets merged under

the Panda banner.

What are the striking benefits, as mentioned in the study for marketing these products or services

to consumers?

Panda Retail Company offers its clients healthier food options that are better, more

stunning, and more diverse. Panda Retail Company is searching for innovative ways to provide its

clients with better, more distinctive products. By concentrating on the requirements and desires of

their clients, they are refining their offerings. The largest corporation in the Middle East is Panda

Retail Corporation. When compared to other businesses, this one operates effectively and offers

the best services to its clients. This company stands out from others due to its effective way of

operation. Panda Retail Company prioritizes providing consumers with higher-quality, more

efficient services. By offering the greatest products to their devoted and loving clientele, they draw

in new business. With time, they expand their selection of products. This sets them apart from

competitors and improves their standing in the market of their customers. The Panda Retail

Company's outstanding position can be attributed in large part to the efforts made by its organizers

to simplify the shopping experience for its patrons.

Briefly describe the company's marketing strategy model.

Panda Retail Company offers its clients a wider range of nutritious food options that are

better, more impressive and varied. Panda Retail Company is seeking new avenues to provide its

clients with superior and distinctive merchandise. By paying attention to what customers need and

want, they can improve their products. Through the establishment of an appropriate inspection

procedure and consumer behavior monitoring, the management improved the quality of the items.

To create effective diversification and a planned corporate expansion, this company employed

Oracle Retail Merchandising, Oracle Retail Supply Chain, Oracle Retail Planning, and Oracle

Retail Store Inventory Management in their operating activities. This organization is unable to

critically evaluate its key performance-based indicators, such as inventory, margin, supplier, and

sales-related activities, because of its Oracle implementation-based strategy plan.

What other product-pricing strategies, if any, would you recommend to maximize profit in the

short and long-term?

The management of Panda Retail Company is attempting to strengthen the company's

position in the Middle East market in an effort to increase its brand recognition and profit margin.

Their goal is to significantly improve the items' quality. Customers are interested in purchasing

the pallets due to their exceptional quality, which is improving the company's credibility (Panda

Inspire, 2016). They are currently enhancing the quality and increasing the products' client appeal.

Enhancing the quality of the product and growing the brand of the company in the Middle East

market are areas of great enthusiasm. Large-scale promotions are run during festival seasons.

Goods that are appropriate for the event are on exhibit and for sale. Visitors arriving before to the

reopening of schools will see a "back to school" marketing with a selection of school supplies and

backpacks for pupils. Which product-pricing techniques, if any, would you suggest to optimize
earnings both now and down the road? Regarding product pricing tactics, I would advise Panda

Retail Store to prioritize the requirements and desires of its clientele. The organizational objective

of increasing profit will be attained with the aid of this tactic.

Reference

Panda. https://panda.com.sa/

Retail Asia. Saudi Arabia’s Panda Retail Company wins Store Design of the Year (Large) - Saudi

Arabia at Retail Asia Awards 2023. https://retailasia.com/co-written-partner/event-news/saudi-

arabias-panda-retail-company-wins-store-design-year-large-saudi-arabia-retail-asia-awards-2023

Savola. Panda Retail Company. https://www.savola.com/en/investments/savola-retail/panda-

retail-

company#:~:text=PANDA%20RETAIL%20COMPANY%20IN%20FOCUS,one%20of%20Sav

ola's%20main%20entities.

Study Purpose. Panda Retail Company is a well-known Saudi Arabian Grocery Retail Store, which

provides good service. https://www.studypurpose.com/assignment/710-strategic-management-

panda-retail-company.html