ARRAY HOSPITALITY COMPANY

The Spirit of Excellence

 Introduction
Array Hospitality Company (AHC) is a Saudi-based hospitality company owned by First Projects Holding Co.
Since its inception in 2019, AHC has been committed to delivering exceptional
hospitality experiences across various segments, including hotels, serviced apartments, resorts, residential extended-stay properties,
food and beverage (F&B) outlets, and coworking spaces.

Mission
To redefine hospitality by creating memorable experiences that exceed guest expectations and contribute positively to the communities we serve.

Vision
To become the preferred choice for travelers and residents seeking unparalleled hospitality, innovative design, and exceptional service.

Core Values
Excellence, Creativity, Sustainability, Community Engagement, and Integrity.

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 Brands & Concepts
Hotels, Serviced Apartments, Resorts, and Residential Extended-Stays.

ARRAY SUITES THE RESIDENCE BED & DESK HOTEL ARRAY COLLECTION

GREENFIELD COMPOUND LOFTY HOME STYLE HOTEL ARRAY JAPANDI RESORT

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 • Mid-scale Residential Compound.
• Luxury Residential Up-Scale Suites for extended stays. • 112 Keys. (Villas & Apartments)
• 86 Keys. • 18,000 SQM Built-Up Area
• Olaya Main Street - Riyadh. • Um Al-Hamam District - Riyadh.
• Opening 2023. • Opening 2025.
• Occupancy 98%

ARRAY SUITES GREENFIELD COMPOUND

• Refined, Craft , Modern, Elegant and Sophisticated settings

• Modern Mid-scale residential property offer comfort and
that reflect meticulous function and flexible lifestyle for
convenience for extended stays.
extended stays.
• 50 Keys.
• 95 Keys
• Olaya Main Street - Riyadh.
• King Fahad Road - Riyadh
• Opening 2021.
• Opening 2028
• Occupancy 100%

THE RESIDENCE LOFTY HOME

• New Modern Up-scale residential & Commercial • “A Purposeful Design”: Create environments that
property embodies an aspirational style that includes rejuvenate and energize, promoting a sense of engagement.
personality, elegant luxury, and Energy. • 145 Keys
• 112 Keys. • Olaya Man Street - Riyadh
• King Abdullah Road - Riyadh • Opening 2028
• 1500 SQM Coworking Space.
• 700 SQM F&B
• Opening 2026.
BED & DESK HOTEL STYLE HOTEL

• Fusion of Japanese minimalism and Scandinavian

• Mid-scale Serviced Apartments property offer a mix-use development
design for urban living.
project in Anas Bin Malek Road.
• 65 Keys
• 134 Keys.
• Obhur – Jeddah.
• Al-Narjes District - Riyadh.
• Opening 2027.
• 3000 SQM Coworking Space.
• 850 SQM F&B.
• Opening 2027.
ARRAY COLLECTION ARRAY JAPANDI RESORT

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 Our Services

Hard Services
Property & Facility Management Services
• Maintenance
• Fire Safety System
Soft Services •

02
Mechanical, Electrical, and Plumping Systems
• Building Management System
• Information & Technology
• Cleaning, Hygiene, Recycling & Waste • Fit-out & Refurbishment
Management Services
•
•
•
•
Emergency Services 24/7
Landscape Services
Pest Control Services
Security
01 •
•
Admin Services
Leasing & EJAR Contracts
Human Resources & Training

Property & Facility Management Software

•
03 •
•
•
Staff Accommodation
Staff Transportation
Concierge, Visitors & Parking Management 24/7

04
Building Link • Accounting / Rent Collection / Inventory Management
• Microsoft Dynamic 365 (ERP & CRM) • Marketing
• Jisr HR • Operator / Call Center

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 Our Services

Hard Services
• Maintenance
Hospitality • Fire Safety System
Soft Services •

02
Mechanical, Electrical, and Plumping Systems
• Building Management System
• Cleaning, Hygiene, Recycling & Waste • Information & Technology
Management Services • Fit-out & Refurbishment
• Emergency Services 24/7
•
•
•
•
Landscape Services
Pest Control Services
Security
Housekeeping
01 •
•
Admin Services
Revenue Management
Human Resources & Training

03
• Laundry Services • Staff Accommodation
• Staff Transportation
Hospitality PMS • Front Desk, Visitors & Parking Management 24/7, Guest Relation
• Finance & Accounting / Inventory Management

04
• Opera PMS
• Sage ERP 300 Material Control • Marketing
• JISR HR • Operator / Call Center
Entertainment Activities

05
F&B Services • Gym
• Yoga
• Food & Beverage Revenue & Profits • Aqua Gym

06
• Food & Beverage Forecasts • Coffee Morning
• Events
• Sport Tournaments
• Spa

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 Growing Our Business
Our clear and successful strategy consistently delivers strong shareholder returns and we have
the right plans, brands and structure in place to deliver future growth.

1 2 3 4
Consistent execution of our We deliver margin We are highly cash We have experienced
successful strategy delivers growth through scale generative and take a leadership and a strong
high-quality revenue growth investments and cost disciplined approach to governance structure
efficiencies capital allocation

5
We have a track record of strong shareholder returns.

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 1. Consistent Execution of Our Successful Strategy Delivers
High-Quality Revenue Growth
Our successful strategy...
Value creation
Delivering industry-leading Short & Medium term net rooms growth whilst doing business responsibly.
Strategic model

Targeted portfolio
• Attractive market • High-growth segments • Asset-light: Managed model

Disciplined execution

• Scale and efficiency of operations • Capital discipline and commitment to sustainable growth in the ordinary • Dividend and returning surplus funds to shareholders

...is based around three drivers...

RevPAR Occupancy GOP

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 2. Exploring Our Strategic Model
1

Build and leverage scale 2

The size of our portfolio and our presence in the Strengthen loyalty programme
Kingdom of Saudi Arabia’s most attractive
markets deliver significant economies of scale, Our innovative and industry-leading loyalty
programme helps to build lifetime relationships AHC Select
leading to higher margins and greater operating
leverage. with our guests, and drives high value revenue
across our hotel and Residential estate.

3
Enhance revenue delivery
Dream Plan Book Stay
From industry-leading marketing that supports brand awareness, to a Share
rich mobile booking experience, we drive demand to our hotels Continued investment in channels and guest innovation... ...drives direct channel delivery
through our direct channels. This reduces distribution costs and
4
delivers better returns for our owners.
Evolve owner proposition
34%
OTA
15%
Preferred brands, effective Leading
AHC Connect AHC Digital (web & digital)
seamless log-on 11% GDS operational support, and Brands and
collaborative relationships all Loyalty System
Utilizing 20% AHC Rewards Club Hotel Direct
play a vital role in making AHC Fund
Digital Marketing technology 20% Call center & Walking Guests • World-class,
the No.1 choice for owners. We differentiated brand •Powerful fund
platforms continue to invest in initiatives portfolio with high supporting marketing, First-Class
5 that drive superior returns for awareness and guest reservations and Technology
satisfaction loyalty across AHC’s
Optimize portfolio of brands for owners and guests them. • Low financing costs for system. •Cloud-based hotel
hotel owners; scalable •Managed centrally and technology platform AHC
solutions funded by hotel
In a highly competitive industry, we are focused on ensuring our brand contributions.
ConcertoTM, including
• Strong loyalty offer. industry-leading GRS.
portfolio provides a differentiated offering for both guests and owners. •Not run at a profit •Leading booking app
or loss for AHC.
We do this by strengthening our existing brands and enhancing our and mobile capability.
•Focus on direct
portfolio with new brands. channel delivery.

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 3. Support Systems & Platforms

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 4. Implementation Strategy
Market Analysis
Conduct comprehensive market research to identify target demographics, competitor analysis, and emerging trends.

Strategic Partnerships
Collaborate with local stakeholders, investors, and government entities to facilitate smooth market entry and expansion.

Brand Positioning
Position AHC as a premium hospitality brand synonymous with luxury, innovation, and personalized service.

Operational Excellence
Implement rigorous quality control measures, staff training programs, and technology solutions to ensure seamless operations and guest
satisfaction.

Marketing and Branding

Develop integrated marketing campaigns leveraging digital media, influencer partnerships, and experiential marketing to build brand awareness
and drive customer acquisition.

Customer Experience
Prioritize guest experience by anticipating needs, exceeding expectations, and soliciting feedback to continually improve services and amenities.

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 5. Expansion Plan in Saudi Arabia

By 2034, AHC aims to expand its presence in the Kingdom of Saudi Arabia with 20 properties strategically located across key cities:

Riyadh: 10 properties Dammam: 3 properties Khobar: 3 properties Hael: 1 property Jeddah: 3 properties
Abha : 3 properties Jizan: 2 properties Tabuk: 2 properties

Tabuk
Hail
2
Property
1 Eastern
Property Riyadh
6
Properties
Jeddah
10
Properties
3
Properties Abha

3
Properties

Jizan

2
Properties

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Manhal Sobeh
Head Of Operation
Manhal Started his career in 2004 with Intercontinental
Abu-Dhabi as a receptionist and continued work with
international luxury brands in the Gulf area. Manhal is
an expert in leading a team, generating revenue, and
guest engagement.
Wael Al Rifai
Head Of Leasing & Marketing
Wael has been working in various fields for more than 6 years,
starting his career in Sales and Marketing in several companies in
Saudi Arabia. Moving to the Real Estate field marked the start of
his diverse experience in this major.
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6. Leadership Team
Naoufel Tekaya
Managing Director, MEA
Experienced & dynamic senior leader with entrepreneurial out-of-
the box approaches and successful track records. 20 Years’
Experience in Middle east and North Africa, of which 15 in
leadership roles in hospitality industry, including strategic,
development, commercial, operating, openings, brands lunching
and multi – project Management, with focus on delivering value to
our team members, Partners, and Owners.
Sayed Khalil
Director Of Revenue
Experienced in hotel management and hospitality field with
comprehensive knowledge of revenue and analysis on
competitors and marketing style. 15 progressive Years of
experience across different countries including Saudi Arabia,
Kingdom of Bahrain, and Egypt.
Tariq Haneef
Financial Controller
Tariq Haneef has more than 13 Years of experience in
different international chains in the hospitality industry
with strong expertise and involvement in Preopening &
operational Hotels, Serviced Apartments, Food &
Beverage and Real Estate Projects within the KSA.
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 6. Leadership Team

Khalidah bin Ateeq Mohamed Sinwan

HR Manager Senior Accountant

Khalidah has 13 years of experience in management With more than 6 years of experience in the food and
and holds a Bachelor's degree in Business beverage field, he started as an assistant to reach a
Administration. Higher Diploma in Human Resources financial accountant in major restaurant companies in
Management. the Kingdom of Saudi Arabia.

Ahmed Yassine Hossam Hamdy

Facility Manager
Ahmad has graduated as a civil engineer and started his
career 12 years ago with Al-Rashed Construction
company, he was honored to join the company 2 years
ago.
Housekeeping Manager
Hossam has almost 15 years of experience in Egypt,
UAE, Bahrain and Saudi Arabia. He started his career
as a Public Area Attendant and he worked with many
international hospitality companies.

Khaled Abdo Abdulaziz Al Mojel

F&B Manager IT Specialist

Khaled is a committed F&B Manager with

extensive restaurant management and customer
service experience. He worked as a restaurant
manager with many international and local
brands across GCC area.
Abdulaziz Graduated in 2020 as an IT Specialist from
Riyadh Polytechnic Institute. He has almost 3 years of
experience in hardware maintenance, network
troubleshooting and remote desk support.

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 7. We have experienced leadership and a strong governance
structure
Head Office Leadership Team
Head Office Address: Abdullah Bin Zamah Street 15+ Years of hospitality industry experience.
Olaya District, Array Suites Building, 7752, Riyadh.,
Post Code 12244, Riyadh, The Kingdom of Saudi
Arabia Corporate Managers, Directors 15+ years experience
in hotels & Real Estate industry
Head Office expertise: Accounting, Brands &
Strong Executive Committee with balance of industry
Marketing, Property & Facility Management,
experience and innovation.
Leasing & Contracts Department, HR & Training
Department, F&B Department and Operation
Department)

Annual strategy reviews.

Diverse composition: 35% Saudi.

Governance
Commitment to highest standards of corporate
governance
Strong company culture and values, supported by
Code of Conduct and training.

Risk management at core of company strategy,

culture, processes and controls.

For more information, please visit our Website: www.array.sa

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