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  • BCG Matrix Sony

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    Rashmi Preet Sareen
    2K views8 pages

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    BCG+Matrix+Sony

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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    2K views8 pages

    BCG Matrix Sony

    Uploaded by

    Rashmi Preet Sareen

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Jacky, Charity, Susan, Mia

    Dog Question Mark Star Cash Cow

    Star

    Question Mark

    Cash Cow

    Dog

    Low relative market share, low market growth Generate low/no profit No significant means of investments

    Sony ---- PDPTV Weak competitiveness Shrinking market

    Low relative market share, high market growth Profitable, high risk QUESTION business attitudes

    Sony ---- 3D DV

    High market share, high market growth Derived from question marks Need continuous investments Sony ---- Play Station

    High market share, low market growth Leaders of mature markets Produce numerous cash Sony ---- VAIOs

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