R

JUNE 2002

green map
systemmilestones
promoting community sustainability and citizen action around the world though locally-created maps featuring the natural and cultural environment

THE GREEN MAP SYSTEM is an award-
winning locally directed, globally linked
public relations service for the home-
town environment. Each Green Map is
unique yet all utilize GMS’s adaptable
framework and globally designed Icons
to identify, promote and link the differ-
ent kinds of green and cultural sites.
Every day, we’re seeing more benefi-
cial outcomes as Green Maps inspire
personal involvement, social responsi-
bility and community pride. Our maps
impact residents worldwide as they
commute, dine, shop, study, volunteer,
relax, recreate and vote. Today, 170
Green Map projects are active in 36
countries. More than 70 cities and rural
areas have already published beautiful
printed and digital Green Maps, as
seen at our website, Greenmap.org.
GMS’s busy NYC office is the
resourceful tool·website·outreach
development center and clearinghouse
for strategies on research, design, edu-
cation, fundraising and more: we offer
media and materials in support of the
global network of Green Mapmakers.
At the same time, we also continually
produce new local NYC Green Maps
that function as models for city-wide
Welcome to Green Map System’s second annual newsletter.
This June 2002 edition of Milestones highlights our growing movement’s efforts,
achievements and goals, and features key news.
Among GMS’s Global Highlights in the Past 12 Months:
¨ 39 newly initiated Green Map projects
W 22 newly published Green Maps
i The 100th edition/version of a Green Map was published, in Brooklyn NY!
A The 150th city joined our global network, Reykjavik Iceland, which
represents our 36th country and 19th world-capital!
All over the world, expansion of Green Map projects is underway. Each of our 170
projects has its own vision and leadership, delving ever-deeper into the sustainability
needs and resources of our communities.
2002 is Green Map’s POWERS OF TEN year!
10 years ago, the Green Apple Map gave us a new vision of NYC
1,000 days later, the GAM expanded into the local-global Green Map System
Now there are:
10 versions/editions of our Green Apple Map, on paper and on-line
10 youth-made NYC Green Maps
100 different editions/versions of Green Maps published globally
1,000 website visitors daily
1,000,000+ copies of our maps in use around the world!
We have much to celebrate! Imagine what GMS can accomplish over the next 3 years,
at which time our global program will have also reached the 10 year milestone!
ƒ STUDENT PROJECTS Today, kids in class- H GLOBAL PROJECTS Whether a Mayor is

Ô
and youth projects elsewhere.
Each of our projects contributes to
GMS’s ongoing evolution and shared
resources, and each beautiful map
helps transfer successful greening ini-
tiatives and global understanding from
city-to-city. Green Maps provide a
vision for healthier communities today
and a more peaceful sustainable future.
rooms and youth programs in 10 US states
and 10 countries are active members of
GMS’s network! Another 25 projects involve
universities and colleges through geography,
biology, planning, design and tourism
courses, research projects and internships.
In the coming year we plan to invest more in
assessment and expansion of our online, on-
disk and on-paper educational resources for
students of all levels.
helping launch a freshly published Green Map
in Santa Monica California or in Victoria Falls
Zimbabwe: or youth Mapmaker from rural
North Carolina are invited to present at a
national conference; or GMS is honored by
the Technology Benefiting Humanities
Awards; or our projects appear in a new mag-
azine each month; the impact of our collabo-
rative work is being recognized by people
from all walks of life.

We invite you to read more about our activities inside, to visit Greenmap.org for a visual overview on Green Map’s projects, processes and people
or to contact us anytime you’d like to get involved with Green Map System. greenmap.org • 212 674 1631 • info@greenmap.org • POB 249, NYC 10002
With our year’s activities punctuated by the 9/11
tragedy and its aftermath, we resolved to do all we can to help
each Green Map effectively promote local eco-initiatives as they
guide us towards a healthier, more just global community.
We are listening carefully to those whose lives have been
changed by involvement with GreenMap.org, learning and shar-
2
ing in the name of sustainable change, from Bowen Island
Canada’s Sense of Place/Coming Alive interactive mapping to
Campinas Brazil’s determination to involve the poorest, most
excluded voices to Baltimore’s watershed-based approach to
viewing urban assets and issues. Each local effort is invaluable
as it inspires agenda-setting discourse and more hopeful futures.
We pledge to make these vibrant leadership stories and our col-
lective repository of eco-info more broadly accessible during the
coming year.
Some fresh examples In November 2001, the US State
Department brought a delegation from 13 developing countries
to our office, including Marco Kusumawijaya from Indonesia.
The first outcome was printed just 4 months later, a close-up
Green Map of a single neighborhood of Jakarta in the centerfold
of Aikon Media Publik magazine. This map helped attract 60 vol-
unteers and seed funding for the city-wide Green Map, and
Marco helped spark a second project in Yogjakarta, where a
contest for high school students has them busily charting this
ancient city’s wealth of ecological and cultural resources. With
a vital heritage at stake, Indonesia’s Mapmakers are translating,
workshopping and energizing a grassroots media effort as they
adapt GMS’s people-centered technology and eco-awareness
tools.
Marco said: ”Trying to be optimists, all of us have to turn into
activists.“ We are so pleased that Marco will be among the 23
Mapmakers from 13 countries (including 6 developing nations)
who have been invited by the Rockefeller Foundation to the
Bellagio Center in December to share experiences and expand
our local-global capacity together.
Halfway across Asia, in Japan, energetic project lead-
ers have been working diligently to create Greenmap Japan as a
virtual Hub for eco-innovation (web portal: greenmap.jp/e (in
Whether Green Map projects involve teen-agers (like these Boston YMCA youth at the New England Aquarium) or adults (shown here at Heeley City Farm
in Sheffield England), our beautiful and diverse outcomes are important news (as seen in this cover story from Japan's geography magazine, Rapan).
English)). Already, 10 cities are involved, half of which have pro-
duced their first Green Map. This summer, an exciting youth
mapping project will be mounted in the first-ever “art train” in
Tokyo, with interactive green site nominations, follow-up exhibits
and workshops. Later, the Cycling Green Map will showcase
bicycling as a vehicle for a healthier, more convivial world capi-
tal city.
Back in the heartland of America, residents associ-
ated with the rural, multi-racial, Robeson County North Carolina
Green Map project are assessing two years of activity in the
county’s schools and neighborhoods. A local Lumbee Indian
and Mapmaker, Patricia Locklear shares that, “the Green Map
project has taught me that there are so many different
resources in my community that we never tap into in our daily
lives. My attitude toward young people has also changed. I
now see young people as having a voice and I encourage them
to use that voice.”
Finally, here in GMS’s own community in Lower
Manhattan, we found that our freshly published youth-
authored LoMap had gained new meaning after 9/11/01 — helping
youth overcome feelings of hopelessness and restore pride and a
positive outlook on downtown’s diverse and vibrant environment
(click greenmap.org/lomap). With LoMap, we piloted a new youth
nomination mapping process, which we turned into a step-by-step
manual; it’s now being field-tested in Chattanooga, Portland OR,
rural Ohio and even in Central-east Romania. While we’re gearing
up to announce our next NYC Green Apple Map project, we’re
assisting a half-dozen student groups charting self-selected
themes in their own neighborhoods in Brooklyn and Manhattan.
The critical themes expressed here: active citizen-
ship, support for local initiatives, expansion in developing coun-
tries, more diverse and effective projects, development of region-
al Hubs, and adapting to new communities and contexts have all
defined this past year of activity and pointed us towards our
future. These projects and more have been supported by gener-
ous gifts of those listed on the next page. We hope to add your
name to this list soon!
41 new city-wide (or larger) Green Map projects were initiated, including

H
ASIA: Jakarta and Yogyakarta Indonesia, Tokyo Cycling and
Kameoka City Japan, Manila Philippines, and Daegu South Korea
LATIN AMERICA: Pernambuco’s Eco-Via Brazil, Moravia
Costa Rica
OCEANIA: Holroyd Australia
EUROPE: Bristol, London and Sheffield England, Reykjavik
Iceland, Cork Ireland, Breda Netherlands, Fredrikstad & Halden
Norway with Stromstad & Tanum Sweden, Central East
Romania, and Upsalla Sweden
CANADA: Bowen Island and Georgia Basin, British Columbia
USA: Arcata, Sacramento and SF’s Potrero Hills CA, New Haven
CT, Chicago’s Thorn Creek Watershed IL, Grant County IN, Rock
Island IA, Minneapolis/St. Paul MN, Fulton County OH,
Sherwood OR, Pawtuxet Village RI, Burlington VT and Green
Bay WI
PROJECTS EXPANDED/RE-STARTED IN: Tokyo Japan, Falkirk-
Stirling Scotland, Chicago USA
NEW YOUTH PROJECTS IN THE USA INCLUDE Wichita KS,
Asbury Park NJ, Harlem and Inwood NYC, Brooklyn,
Chattanooga TN; in Japan, Tokyo Kids and Nishinomiya; also
Breda Netherlands and the continuously growing Cuba Mapa
Verde project, which is now in 47 schools in 5 provinces!
AWARDS
r Olympic Organizing Committee of Salt Lake City 2002
presented GMS with the Spirit of the Land Award for our
Legacy to Environmental Education.
W Technology Benefitting Humanities Awards Finalist
‹ Center of International Learning Achievement Award
EXHIBITS Main Public Library in San Francisco CA, Hugo House
in Seattle WA, Heeley City Farm in Sheffield UK, and Re/Use
Exhibit in Utrecht NL
SELECTED PRESENTATIONS BY GMS STAFF AND LOCAL
MAPMAKERS Byblos (Jbeil) Lebanon’s International Institute on
Peace Education; Pune India’s ECOnnection; Bangkok’s Eco-
Tourism Adventure; Banff Canada’s Smart Growth; Victoria’s City
Hall; Toronto’s Partnering for Sustainability Conference; US
National Waterfront Conference; NYC’s Cooper-Hewitt, National
Design Museum, Smithsonian Institution; San Francisco’s Co-
Nect “Kids Who Know and Do” conference; Seattle’s Design for
the Future, and New Jersey’s Alliance of Environmental
Educators.
KEY PRESS Arcade, Coop America Quarterly, E, Manna, Mother
Earth News, Whole Earth, planetyou.net, Green Stick (RU),
Rapan (JP), Shift (CA), Sotokoto (JP), Sheffield Telegraph (UK),
LA Times, CS Monitor, Twin Cities (MN) Green Guide, and art
text books in Spain and Japan.

1
Newly Published Green Maps
NEW PLACES WHERE GREEN MAPS HAVE BEEN PUBLISHED GUIDES USING GREEN MAP ICONS Solar Energy Tours of
Melbourne Australia, Rio de Janeiro Brazil, Yellowknife Canada, Edmonton Canada and Austin TX USA,
Kemang neighborhood of Jakarta Indonesia, Setagaya Japan, Malibu Creek CA’s Living Lighter in Your Watershed, and
Kurashiki/Muragame Japan, Breda Netherlands, Seoul South Environmental Education Centers in Noord Brabant, Netherlands.
Korea, Tempe AZ USA, Santa Monica/Ballona Watershed CA
WEBSITE NEWS Greenmap.org, our ever-expanding website,
USA, Burlington VT USA, and Victoria Falls Zimbabwe.
was seen by upwards of 350,000 “desktop eco-tourists” over the
NEW EDITIONS OR FORMATS Kyoto Cycling (print). Singapore last year! There are now 36 interactive Green Maps on-line, all
(print), Malmo Sweden (web), Pittsburgh Region, PA USA (CD linked to our home page, each offering a unique view of local
Rom and in print), and New Jersey Meadowlands USA (print). ecological and cultural treasures. We’ve added new
Comparative and Gallery Pages (click Maps), and a new Local
YOUTH MAPS COMPLETED in Augustenborg Sweden, Go Green
Icons chart (Home) featuring wonderful locally-designed place-
NYC USA (non-car mobility), Boston YMCA-New England
based symbols that are used alongside our globally shared
Aquarium MA USA
Iconography.
DRAFT MAPS & THESES COMPLETED Sheffield UK’s Heeley dis-
trict, Chicago IL’s Chinatown USA, Kalamazoo MI USA and
Pawtuxet Village RI USA.

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For Your Convenience we have also added an E.Grants “Donate Here” button for those who wish to click to support GMS using their credit
card. And, there’s a new Green Map Store where anyone can order their own copies of select maps!
†
F STAFF
Who is Behind Green Map System?
(affiliations provided for identification purposes, all are located in NYC unless noted)

D INTERNATIONAL GREEN GMS HAS ALWAYS BEEN RESOURCEFUL AND VOLUNTEER-DRIVEN, BUT WE

ª
Founding Director: Wendy E. Brawer
Education & Outreach Specialist:
Dr. Robert Zuber
Assistance: Beth Ferguson and
Sarahjane Sacchetti
Interns: Jennifer Stark-Hernandez,
Caroline Samponaro, Grace E. Suhr
and Iris Glaser
Newsletter Designer: Lauren
Monchik
k BOARD OF DIRECTORS
President: Jaimie Cloud,
Sustainability Education Center
Vice President: Carter Craft,
Metropolitan Waterfront Alliance
Secretary/Treasurer: Wendy Brawer,
Green Map System
Constance E. Crosson,
Conference of NGOs (CONGO)
Dorothy Dunn, Cooper-Hewitt,
National Design Museum,
Smithsonian Institution
Sara Tucker, Dia Center for the Arts
n BOARD OF ADVISORS
Brock Adler, New York Regional
Association of Grantmakers
Sterling Ashby, Esq., Skadden Arps,
Washington DC
Jean Gardner, The New School
Ray Gastil, Van Alen Institute
David Kupfer, Journalist & Organic
Farmer, Bay Area
Mark Randall, World Studio
Nina Reznick, Esq.
Katherine Tiddens, Terra Verde
Pete Seeger, Musician, Beacon NY
Bonnie Lane Webber, Grassroots
MAPMAKERS ADVISORY BOARD
Janet Felsten, EcoStructure,
Baltimore Maryland USA
Dr. Scot Fletcher, Sheffield Hallam
University, Sheffield UK
Renate Foks, Foks Educatie,
Eindhoven Netherlands
Tor Fossum, City of Malmo,
Malmo, Sweden
Anna Gibson, Green Tourism
Association, Toronto Canada
Matthew Groshek, Education Design
Link, Milwaukee, Wisconsin USA
Masahiro Horiuchi, Setagaya
Green Map, Tokyo Japan
Maeve Lydon, Common Ground,
Victoria, BC Canada
Luiza Rebello, UniverCidade,
Rio de Janerio Brazil
Anand Upalekar, Anand Upalekar
& Associates, Pune India
Ronald Hector A. Villanueva, Manila
Green Map, Manila Phillipines
Misako Yomosa, Tennen Design
Association, Kyoto Japan
N EDUCATORS ADVISORY
COMMITTEE
Roy Arezzo, City As School HS
Toni Daly, Friends Seminary HS
Meenamba Haas, Satellite Academy
Patty Watson, YMCA of Greater
Boston MA
Regina Weir, Harmony Academy,
Bloomington IN
COULD NOT MAKE IT WITHOUT YOUR FINANCIAL HELP!
\ FOUNDATION SUPPORTERS:
Rockefeller Foundation-Bellagio
Center Program, Japan-U.S.
Community Education and Exchange,
Greenacre Foundation, Christopher
Reynolds Foundation, New York City
Environmental Fund, Deutsche Bank
Americas Foundation, and New York
Community Trust.
; CELEBRATION SUPPORTERS:
Ben & Jerry's, Beth Beasley, Candle
Cafe, Doughnut Plant, Herban
Kitchen, Five Borough Bicycle Club,
Fireboat John J. Harvey, Pier 63
Maritime, Samantha-Odwalla, and
Zipcar New York.
r GREEN MAPMAKERS WHO
HAVE OPTED TO BE SUPPORTERS:
Luiza Rebello & João Lutz,
UniverCidade Rio de Janeiro, Brazil
Anna Gibson, Green Tourism
Association, Toronto Canada
Mayumi Takahashi & Isako
Yamaguchi of Kurashiki Japan
Terje Torkildsen of the Environmental
Home Guard, Stavanger Norway
Amanda Blosser & Ian Oeser of
Sacramento CA USA
Kirk Gastinger of Kansas City MO USA
Katy Weidel of New Jersey
Meadowlands Development
Commission USA
TJ Moore of Seattle WA USA
Deanne Bednar of Upland Hills
Ecological Awareness Center in
metro Detroit MI USA
Namo Chuma of Environment 2000,
Victoria Falls, Zimbabwe
y SPECIAL THANKS THIS TO
YEAR’S SUPPORTERS:
Benefactors ($500 & up):
Hope Hanafin, Gina & Michael
Hecht-Project E Clothing, Aram
Khachadurian, Joshua Mailman,
Modern World Design, Race Age
Company, Redella & Raymond W.
Sage, Gail & Jonathan Schorsch,
Bonnie Lane Webber, and 1st
Rochdale Cooperative Group Ltd.’s
Green Apple Program
Friends ($150 & up):
Brock Adler, Richard Brause,
Jaimie Cloud, Carter Craft,
Constance Crosson, Dorothy Dunn,
David Harris, Nina Reznick,
Rigazzi Family, Sara, Jonathan
& Emma Tucker, William Whalen,
and Terry Whitcomb
Well-Wishers ($40 & up):
American Littoral Society,
Chris Bachtel & Milo Johnston,
Hilary Baum, Kris Benson &
Abby Weissman, Hillary Brown,
Jamie & Jane Cameron,
Mark Caserta, Jack Eichenbaum,
Judy Ellis, Douglas Jon Emilio,
Lucy Fellowes, Steve Graham,
Genevieve Gray, Danielle Katz,
Sheila Klein and Ries Niemi,
Ellen Ruth Levy, Emma & Matt
McGregor-Mento, Dan Minor,
Nicholas Meyer, John Rosenmiller,
Marilyn & Roger Schnittjer,
Toshi & Pete Seeger and
Jeri J. Sias.

Supporting Green Map System in 2002 is a most appropriate and
thoughtful way to commemorate the United Nations International Year
of Ecotourism. Green Mapmakers invite us to experience a unique per-
spective of our world—as Board President, I personally invite you to
make a contribution and help us catalyze community awareness and
citizen action as we expand GMS's capacity in the coming months.
—Jaimie P. Cloud
We invite you to sponsor a specific need (such as our Green Map
Atlas project, workshops, website development, youth resources or
overhead) or to support development of a particular community’s
Green Map project. Call any time if you would like more information
about these opportunities or to share your ideas. We also invite you to
We are very grateful for your interest in Green Map System. All con-
tributors will receive a selection of amazing Green Maps, and become
a vital partner in our organization’s future. Please contact us any time
for more information, or to share your ideas or advice.
WE HAVE AN EXCITING YEAR AHEAD, with the Green Apple Map’s
10th anniversary celebration in NYC; Tokyo Art Jungle exhibits and
national Mapmakers meeting in Japan; Portland OR’s Community
Mapping Summit and Green Map launch on 8/27; our global Gathering
in Bellagio Italy; GMS participation in the World Civil Society Forum;
educator workshops in Bangkok, in Japan and at the Smithsonian’s
Cooper-Hewitt, National Design Museum in NYC, and much more...

explore our website. There, you can click the Donation Button and use
your credit card to provide much-needed support, or mail us your
check. Either way, it’s tax-deductible.
_
There is nothing quite like those wonderful maps as an
engaging environmental teaching and learning tool.
—William Schiller,
: American Museum of Natural History, NYC

Contact: Green Map System, POB 249, NYC 10002 • tel: 212 674 1631 • email: info@greenmap.org • website: greenmap.org