INTERNET OF THINGS

CASE STUDY: RALPH LAUREN

SUBMITTED BY:
ANUSHKA NARAYAN
ARITRA BAG
 RALPH LAUREN
• Global leader in the design, marketing and
distribution of premium lifestyle products
in four categories: apparel, home,
accessories and fragrances.
• Collaborated with Montreal-based tech
startup OmSignal for PoloTech Smartshirt.
• OMsignal is a world leader in biometric
technology and smart apparel. 
PoloTech Smart Shirt
• The PoloTech shirt points the way to the
next generation of active wear.
• First product to bring advanced apparel
technology and digital fitness technology
together.
• Launched ground breaking fitness Smart
Shirt along with adaptive workout app.
• Uses detailed data to tailor individualized
training for maximum results.
Implementation Of IOT
• Smart shirt incorporates its
sensory receivers with a
dynamic fitness application.
• The "second-skin" fabric
workout shirt have silver fibres
woven directly into the fabric
to give the most accurate
readings .
Implementation Of IOT
• Sensor-filled black box that snaps
into the shirt near the rib cage, to
track biometric stats.
• Tracks heart rate and variability,
breathing depth and recovery,
intensity of movement, energy
output and stress levels, steps
taken and calories burned.
Working Of PoloTech Smart Shirt
• “Black box” uses five connectors and contains a 3D accelerometer
that captures intensity of movement based on three g-force
measurements.
• The sensors in the fabric stream information directly to an iPhone®,
iWatch® or iPod Touch.
• The unique bio- and psychometrics inform a series of adaptive video
workouts.
• More than 10,000 possible combinations—the ultimate customized
workout : Cardio, Strength, Agility.
Ralph Lauren Product Authentication:
• Will track all Polo products through
the supply with a new digital
identification system.
• Manufacturers will sew QR tags into
garments adjacent to the traditional
branded tags.
• Consumers will be able to scan the
tags to gain authenticity information,
product details and styling tips for
the item.
 Use Of IOT: Supply Chain
• Orchestrated with IoT platform EVRYTHNG and technology partner Avery
Dennison.
• Garments will be digitally attached to a purchase order and tracked through the
supply chain.
• Supply chain managers will be able to better manage inventory and improve
distribution with the increased inventory traceability.
• Glean greater efficiency and gain a more granular view of operations at the
supplier level.
Use Of IOT: Supply Chain
• Aggregate additional orders,
supply and retail data and
transactions associated with
each item’s unique digital
identity in the cloud.
• EVRYTHNG platform to manage
each item’s ADI to provide
visibility and apply data
intelligence as each item moves
between different
organizations .
REFERENCES
• http://iotworldmagazine.com/2015/08/29/199/ralph-lauren-launches-wearable-smart-shirt
• https://www.supplychaindive.com/news/ralph-lauren-traceability-system-supply-chain-visibility/5
66593/
• http://www3.weforum.org/docs/WEF_Supply_Chain_Collaboration_through_Advanced_Manufac
turing_Technologies_Report.pdf
• https://www.theverge.com/2015/8/20/9178923/ralph-laurens-polotech-smart-shirt-is-the-ultima
te-preppy-tech
THANK YOU