Study Id49989 Luxury Cars Report

INDUSTRIES & MARKETS
Luxury Cars: market data &

analysis
Market Insights report
2023
Table of Contents
Overview Appendix
Overview 5 Recommended studies & reports 86
Class profile 6 Analysis by country 87
Executive summary 7 Methodology 88
Luxury Cars market worldwide 8 Country/territory coverage 89
Technical Specifications 10 Product overview and authors 94
Analysis by region
Market share 14
Revenue and unit sales 17
Price comparison 21
Analysis by make
Top makes 23
In-depth analysis 25
2
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3
CHAPTER 01
Overview
• Market definition
• Class profile
• Executive summary
• Passenger Cars market worldwide

The Luxury Cars market is an essential part of the Statista Mobility Market
Insight
Overview: market definition
In scope Out of scope

Market Definition
• Passenger cars from the Luxury Cars • Motorcycles, Buses and Trucks
• The Passenger Cars market of the Statista Mobility Outlook
market
provides information about passenger cars, including small
and large cars, SUVs, luxury vehicles and sports cars, among
others.
• All key figures shown represent the sales of new cars in the
basic configuration in the respective year. Used vehicles are
not taken into account, nor is adapted equipment for the
new cars sold. The prices and revenues shown as well as the
distribution of connectivity, drive types, autonomy levels,
and average CO2 emissions are accordingly based on the
basic models.
5
About 0.2 million Luxury Cars were sold worldwide(1) in 2022
Overview: class profile
Key Facts
Luxury Cars – background
The Luxury Cars market includes passenger cars of an average footprint European Car market: F (Luxury Cars)
around 5m2 (54 ft2), an average mass around 2200kg (4850lbs) and a U.S. Car market: Large Cars
passenger/cargo volume larger than 3.4 m3 (120 ft3). Models of this Chinese Car market: Category B
market are also characterized by their high price. There are numerous Also known as: Full-size Luxury Cars, High-end Luxury Cars, Oberklasse
companies that produce exclusively for this market.
Example Models: Audi A8, BMW 7 Series, Jaguar XJ, Mercedes-Benz S-Class,
The Luxury Cars Market existed as long the automotive industry, with Porsche Panamera
manufacturers offering their premium models to the upper economic

US$16.3bn -8.1%
class. Initially dominated by European and American companies, the
Revenue in 2022 CAGR(2) 2017-2022
market structure changed significantly in the 1990’s when the Japanese
manufactures Honda, Toyota and Nissan launched their luxury brands 0.2m -7.8%
cars sold in CAGR(2) 2017-2022
Acura, Lexus and Infinity, respectively. In general, the market for Luxury Unit sales 2022
Cars is highly influenced by the distribution of wealth within a country /
region and shows high sensitivity to recession periods.
6 Notes: (1) Worldwide includes all countries that are covered by the Mobility Market Insight (2) CAGR: Compound Annual Growth Rate / average growth rate per year
Sources: Statista Mobility Market Insight 2023

In 2022, 0.9% of the Passenger Cars revenue was realized in the Luxury Cars
market
Overview: executive summary
Executive summary Passenger Cars(1) revenue worldwide(2) in 2022

• In 2022, unit sales of Passenger Cars exceeded 61.8 million, and the market
realized a total revenue of US$1745.3 billion. We forecast the compound annual 6% 4% 2%
6%
growth rate (CAGR) of the revenue from 2015 to 2028 to be -0.6%. 1%
6% 1%
• Luxury Cars accounted for 0.9% of the worldwide market revenue in 2022. This is
0%
a 0.2% decline compared to market share in 2018. 6% Passenger Cars
0%
revenue
• The highest revenue share of Luxury Cars sales in 2022 were generated in the
US$1.75tn
United Arab Emirates (7.5%) and Switzerland (2.1%). in 2022
11% 43%
• The best-performing make in the Luxury Cars market in 2022 was Mercedes-Benz
(revenue of US$3.3 billion), followed by Cadillac (US$2.1 billion) and BMW (US$2.0
billion). 13%
SUVs Minivans Mini Cars

Medium Cars Small Cars Luxury Cars
Large Cars Sports Cars Full-size Vans
Pickup Trucks Executive Cars Large SUVs
7
Luxury Cars continue to fall globally with a CAGR(1) of 2.8%
Overview: Luxury Cars market worldwide (1/2)
Luxury Cars revenues worldwide(2) in billion US$
-2,8%(1)
24,9 25,3 24,9
23,4
20,5 20,9 20,7

19,8 19,6
18,5
17,4 17,2
16,3
12,8
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
8 Notes: (1) CAGR: Compound Annual Growth Rate / average growth rate per year
The global market share of Luxury Cars declined from 1.1% in 2018 to 0.9% in
2022
Overview: Luxury Cars market worldwide (2/2)
Passenger Cars(1) revenue worldwide(2) in 2018 Passenger Cars(1) revenue worldwide(2) in 2022
1% 1%
Passenger Cars Passenger Cars

revenue revenue
US$2.25tn US$1.75tn
in 2018 in 2022
99% 99%
Other Luxury Cars Other Luxury Cars
Notes: (1) Data on Luxury Cars is not available for China (2) Worldwide includes all countries that are covered by the Mobility Market Insight
9

In 2022, passenger cars sold in Europe produced about 54 gCO2/km on average
Overview: technical specifications (1/4)
Passenger Cars CO2 emissions(1) in g CO2/km in 2022
180
150
145
139
129
100 100
77 75
64
54
49 49
42
30
2015 2022 2028

Australia & Oceania Americas Africa Asia Europe
10 Notes
Sources Statista Mobility Market Insight 2023

Of all the passenger cars sold in 2022, about 95% can be classified as being
connected
Passenger cars connected cars share(1) worldwide in 2022
5% 2%
39%
95% 98%
61%
2015 2022 2028

Not Connected Connected
11 Notes: (1) Calculations for the connected cars share based on base models

At the detriment of petrol cars, electric passenger cars appear to be gaining
popularity as the people’s favorite in 2028
Passenger cars fuel or drive-type share(1) worldwide in 2022
0% 0% 0%
9% 6%
14%
1% 13%
1% 13%
16%
32%
84%
61%
49%
2015 2022 2028

Alternative Diesel Hybrid Electric Petrol
12 Notes: Calculations for the fuel or drive-type share based on base models

Autonomous 1 is expected to be the most popular autonomous driving level in
2028
Passenger cars autonomous driving level share(1) worldwide in 2022
0% 3%
10 % 6%
45 % 23 %
36 %
10 %
67 %
56 %
46 %
2015 2022 2028
Autonomous 1 Autonomous 2 Autonomous 0 Autonomous 3
13
CHAPTER 02
Analysis by region
• Market share
• Revenue and unit sales
• Price comparison
With 1.3%, the United States has the largest market share of Luxury Cars
Analysis by region: market share (1/2)
Passenger Cars revenue share in 2022
1,3% 1,2% 0,4%
98,7% 98,8% 99,6%
United States Europe China
Other Luxury Cars
15

Luxury Cars achieved the highest revenue and sales market share in the United
Arab Emirates
Analysis by region: market share (2/2)
Market share of Luxury Cars by revenue in 2022 Market share of Luxury Cars by unit sales in 2022
United Arab Emirates 92,5% 7,5% United Arab Emirates 97,7% 2,3%
Switzerland 97,9% 2,1% Norway 99,4% 0,6%
United Kingdom 98,0% 2,0% Colombia 99,4% 0,6%
Norway 98,1% 1,9% United States 99,4% 0,6%

Colombia 98,3% 1,7% Switzerland 99,5% 0,5%
Poland 98,7% 1,3%
United Kingdom 99,6% 0,4%
United States 98,7% 1,3%
Poland 99,7% 0,3%
Germany 98,8% 1,2%
Germany 99,7% 0,3%
Netherlands 99,0% 1,0%
Canada 99,7% 0,3%
Brazil 99,1% 0,9%
Brazil 99,8%
Other Classes Luxury Cars Other Classes Luxury Cars 0,2%
16
Sources: Statista Mobility Market Insight %reportyear

Luxury Car sales in the U.S. will fall with a CAGR(1) of 3.7% between 2015 and
2028
Analysis by region: revenue and unit sales (1/4)
Luxury Cars revenues in the United States in billion US$
12.8 13.0
12.2 -3.7%(1)
11.4
8.7 9.0 8.7

8.6 8.4 8.4
8.2
7.8
6.6
4.6
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Luxury Car sales in Europe will decline with a CAGR(1) of 1.6% between 2015 and
2028
Luxury Cars revenues in Europe in billion US$
8,9 -1,6%(1)
8,4 8,6
8,2
8,0 7,7
7,5 7,3 7,5 7,4
6,8
6,3
5,5
4,6
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Sales in the Chinese Luxury Cars Market will fall with a CAGR(1) of 1.9% between
2015 to 2028
Luxury Cars revenues in China in billion US$
-1.9%(1)
3.5
3.4
3.2 3.2 3.2 3.3
3.1 3.1
3.0 3.0 3.0 3.0
2.3 2.3
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

In 2022, 0.1 million units in the Luxury Cars market were sold in the United
States
Luxury Cars unit sales in million
0.2
0.18 0.2
0.2
0.2
0.16
0.14
0.1
0.12 0.1 0.1 0.1 0.1
0.1 0.1
0.1
0.10
0.08 0.1 0.1 0.1 0.1 0.1

0.1
0.1
0.1 0.1 0.1 0.1
0.06 0.0 0.0 0.0
0.0
0.04 0.0 0.0 0.0 0.0 0.0 0.0
0.0 0.0 0.0 0.0 0.0
0.0 0.0
0.0
0.02 0.0
0.00
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
20
Statista Mobility Market Insight %reportyear

In China, Luxury Cars cost 394.9% more than an average car
Analysis by region: price comparison
Average passenger cars prices(1) in 2022
+356%
146,003
+395%
111,458
+145%
86,908
35,491 32,051
22,522

Market average Luxury Cars
21 Notes: (1) Average price is a volume-weighted average price of base models

CHAPTER 03
Analysis by make
• Top makes
• In-depth analysis
Nearly all of the revenue was generated by the top 10 makes in the Luxury Cars
market in 2022
Analysis by make: top makes (1/2)
Share(1) of the top 10 makes in the Luxury Cars market in 2022 Top 10 Luxury Cars makes by revenue in 2022
6% 6% Revenue in Unit Sales Average
5% # Make
7% bnUS$ in thousand price(2) in US$
4%
Mercedes
1 3.3 28.3 117,550.12
8% -Benz
4%
2 Cadillac 2.1 26.7 77,133.73
Luxury Cars
3 BMW 2.0 16.6 117,367.86
revenue
9% US$16.3bn 4 Audi 1.4 9.1 156,986.22
in 2022
22% Volkswag
5 1.2 11.4 109,196.32
en
13% 6 Porsche 1.1 8.4 132,001.12
Rolls-
14% 7 1.0 2.0 488,064.93
Royce
8 Kia 0.8 13.7 56,556.90

Mercedes-Benz Audi Rolls-Royce Bentley
9 Lexus 0.7 5.3 128,310.70
Cadillac Volkswagen Kia Others
Bentley
BMW Porsche Lexus 10 0.7 2.8 238,461.17
23
In 2022, Mercedes-Benz achieved the highest revenue in the Luxury Cars
market
Analysis by make: top makes (2/2)
Top 10 Luxury Cars makes by price(1), unit sales, and revenue in 2022
Sales
12
10
4
Mercedes-Benz
2 BMW
Cadillac Volkswagen Lexus Porsche Bentley
Kia Audi Rolls-Royce
0
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000
Price
Revenue in 1 billion US$
24 Notes: (1) Estimated manufacturer's suggested retail price for a base model

IN-DEPTH ANALYSIS
Mercedes-
Benz
Mercedes-Benz sold over 1.4 million cars worldwide(1) in 2022
Mercedes-Benz: overview
About Mercedes-Benz
Mercedes-Benz, a German luxury car maker, is known for its high-end

vehicles, including popular models like the C-Class, E-Class, and S- Group: Daimler AG
Class. They've expanded into SUVs with models like GLA and G-Class, Founded: 1926
as well as sports cars such as the SL-Class, introduced in 1955.
Headquarters: Stuttgart, Germany
Embracing future trends, Mercedes-Benz follows the CASE strategy—
CEO: Ola Källenius
Connected, Autonomous, Shared, Electric drives. They've introduced
the EQ family of fully electric cars like EQC (2019) and EQS (2021). The Luxury Cars: S-Class
company also entered car sharing through Share Now and Free Now Website: http://www.mercedes-benz.com/
platforms, established in partnership with BMW in 2019.
Mercedes-Benz is actively integrating autonomous driving and

investing in connectivity for seamless smartphone-car interaction. US$77.5bn -6.5%
Revenue in 2022 CAGR(2) 2017-2022
1.4m -7.8%
Unit sales 2022
26 (1) Worldwide includes all countries that are covered by the Mobility Market Insight (2) CAGR: Compound Annual Growth Rate / average growth rate per year
Notes:
Passenger cars sales of Mercedes-Benz will decline with a CAGR(1) of 0.8%
between 2015 and 2028
Mercedes-Benz: revenue
Mercedes-Benz's passenger cars revenues in billion US$
-1%(1)
108 109
105
98
91 89 92
88
82 82 82
78 76
103 103 100

93 47
85 85 84 88
79 74 78 79
72
45
6 6 5 5 4 2 3 3 4 4 4 4 4 3
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Other markets Luxury Cars

Mercedes-Benz’s Luxury Cars market is a Star market
Mercedes-Benz: growth-share matrix
Worldwide(1) passenger cars growth and market share comparison(2) Growth-share matrix
Market growth 21/22 The chart groups car markets by relative
25% market share and growth rates.
Question Marks Stars
20% Question Marks – low relative market
share in a fast-growing market.
15%
10% Stars – large relative market share in a
fast-growing industry.
5%
Luxury
Full-size Large Dogs – low relative market share in a
0% SUVs Minivans Cars
Vans Cars slow growing market.
Sports Medium
-5% Executive
Cars Cars Cash Cows – large relative market share
-10% Cars
in a slow growing industry. The markets
-15% here are the most “mature” and they
-20% contribute growth without additional
Dogs Cash Cows investments.
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other markets Luxury Cars Relative market share in 2022
28 Notes: (1) Worldwide includes all countries that are covered by the Mobility Market Insight (2) Bubble size depicts revenue

In China, Luxury Cars of Mercedes-Benz are 168.4% more expensive than the
market average
Mercedes-Benz: price comparison
Average Luxury Cars prices(1) in 2022
+168%
147,772
+76% +114%
111,671 113,139
63,629
52,992 55,067

Market average Mercedes-Benz

In 2022, Mercedes-Benz realized 4.3% of its worldwide revenue in the Luxury
Cars market
Mercedes-Benz: executive summary
Key takeaways Mercedes-Benz Passenger Cars(1) revenue worldwide in 2022
• Mercedes-Benz is the largest make in the Luxury Cars market with a 20.4%
revenue market share. 4%
4%
• In that market, the make realized a total revenue of US$3.3 billion 5%
worldwide, while its total market revenue amounted to US$77.5 billion in
2022. 7%
• In the Luxury Cars market, Mercedes-Benz’s revenue is expected to fall Passenger Cars
from US$6.0 billion to US$3.0 billion between 2015 and 2028. revenue 46%
• Compared to the average market price in the Luxury Cars market, US$77.5bn
Mercedes-Benz vehicles are 168.4% more expensive in China, which is the 12% in 2022
makes biggest market.
• The largest market, SUVs, accounted for 45.5% of Mercedes-Benz's
revenue in 2022.
• Mercedes-Benz’s second largest market was the Executive Cars market. It
accounted for 21.2% of the makes revenue in 2022. 21%
SUVs Large Cars Medium Cars Other

Executive Cars Minivans Luxury Cars
30 Notes: (1) Data on Luxury Cars is not available for China. For SUVs, model grouping is based on the U.S. classification.

IN-DEPTH ANALYSIS
Cadillac
Cadillac sold over 0.2 million cars worldwide(1) in 2022
Cadillac: overview
About Cadillac Key Facts
Cadillac is a US-American premium car make that was founded in 1902

and is part of General Motors since 1910. At the beginning, Cadillac Group: General Motors
was especially famous for their 16-cylinder vehicles. Until the 1970s, Founded: 1902
the company was especially known for the huge size of vehicles and
Headquarters: New York, United States
the comfort features inside the car. For some years now, Cadillac has
been producing stretch limousines that - for example - often are used CEO: Steve Carlisle
by US Presidents. Luxury Cars: Ct6
In 2018, Cadillac offered seven series including SUVs like the Escalade, Website: http://www.cadillac.com/
middle- and upper-classes like the ATS and CT6 as well as one plug-in
hybrids. With Cadillac Connected Services, it is also possible for
customers to connect to their car via smartphone or use various
US$16.0bn -5.4%
services like a Wi-Fi hotspot or on-demand diagnostics on board.
Revenue in 2022 CAGR(2) 2017-2022
Cadillac Super Cruise is the company’s autonomous driving system,
0.2m -7.8%
enabling customers to drive partly autonomous with the Cadillac CT6.
Cadillac plans on bringing a fully electric vehicle with a crossover Unit sales 2022
design on the market, within the next years.
Notes:
Passenger cars sales of Cadillac will surge with a CAGR(1) of 0.5% between 2015
and 2028
Cadillac: revenue
Cadillac's passenger cars revenues in billion US$
0%(1)
21 21
19
18 18 18 18
17 17 18
16
15
13
12
19 19
17
15 15 16 16 16 16 16
14
13
12 13
2 3 2 2 2 2 2 2 2 2 2 2
1 0
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Cadillac’s Luxury Cars market is a Star market
Cadillac: growth-share matrix
15%
Medium Stars – large relative market share in a
10%
Cars fast-growing industry.
5%
Large Luxury Dogs – low relative market share in a
0%
Cars Cars slow growing market.
-5%
Pickup Cash Cows – large relative market share
-10% Executive
Trucks in a slow growing industry. The markets
Cars
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In China, Luxury Cars of Cadillac are 25.8% more expensive than the market
average
Cadillac: price comparison
-6% +6% +26%

82,329
77,068 79,238 77,238
75,022
61,389

Market average Cadillac

In 2022, Cadillac realized 12.9% of its worldwide revenue in the Luxury Cars
market
Cadillac: executive summary
Key takeaways Cadillac Passenger Cars(1) revenue worldwide in 2022
• Cadillac is the largest make in the Luxury Cars market with a 12.6%
revenue market share.
14%
• In that market, the make realized a total revenue of US$2.1 billion
2022.
• In the Luxury Cars market, Cadillac’s revenue is expected to fall from Passenger Cars 13%
US$2.0 billion to US$1.9 billion between 2015 and 2028. revenue
• Compared to the average market price in the Luxury Cars market, Cadillac US$16.0bn
vehicles are 25.8% more expensive in China, which is the makes biggest in 2022
market.
64% 9%
• The largest market, Large Cars, accounted for 14.5% of Cadillac's revenue
in 2022.
• Cadillac’s second largest market was the Luxury Cars market. It accounted
for 12.9% of the makes revenue in 2022.
Large Cars Luxury Cars Executive Cars Other

IN-DEPTH ANALYSIS
BMW
BMW sold over 1.2 million cars worldwide(1) in 2022
BMW: overview
About BMW Key Facts

BMW, a German premium car brand founded in 1916,
epitomizes sportiness, dynamism, and modern design. Initially Group: BMW
an aircraft engine and rail vehicle brake producer, BMW entered Founded: 1916
the car manufacturing realm in 1929. Offering compact (1
Headquarters: Munich, Germany
series), medium (3 series), and large coupés (8 series), along
with popular X-model SUVs, BMW caters to diverse preferences. CEO: Harald Krüger
Embracing the future, BMW showcases futuristic electric models Luxury Cars: 7-Series
like i3 and i8, alongside a range of plug-in hybrids, notably the Website: http://www.bmw.com
BMW 7 series iPerformance. Pioneering autonomous driving
systems, BMW aims for full automation by 2021. A robust
investment in connectivity facilitates seamless smartphone
US$72.1bn -4.3%
integration, exemplified by services like ParkNow and the
Revenue in 2022 CAGR(2) 2017-2022
globally embraced car-sharing platform DriveNow, introduced
1.2m -7.8%
in 2011.
Unit sales 2022
Notes:
Passenger cars sales of BMW will decline with a CAGR(1) of 0.3% between 2015
and 2028
BMW: revenue
BMW's passenger cars revenues in billion US$
0%(1)
93
88 90
86 84 85 86 86
81 83
80 80
75 72
84 87 90
84 82 83 84 84 81
78 78 78
73 70
2 4 3 3 3 2 2 2 2 2 2 2 2 2
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

BMW’s Luxury Cars market is a Star market
BMW: growth-share matrix
15%
Large
5% Cars
Small Medium Executive Dogs – low relative market share in a
0% SUVs
Cars Cars Cars slow growing market.
-5% Luxury
Sports
Cars Cash Cows – large relative market share
-10% Cars
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In China, Luxury Cars of BMW are 129.2% more expensive than the market
average
BMW: price comparison

+129%
137,067
+70% +107%
108,987 110,667
64,293
59,803
53,530
Market average BMW

In 2022, BMW realized 2.7% of its worldwide revenue in the Luxury Cars market
BMW: executive summary
Key takeaways BMW Passenger Cars(1) revenue worldwide in 2022
• BMW is the largest make in the Luxury Cars market with a 12.0% revenue
market share. 4%
6%
2022. 15%
• In the Luxury Cars market, BMW’s revenue is expected to fall from US$2.4 Passenger Cars
billion to US$2.0 billion between 2015 and 2028. revenue 44%
• Compared to the average market price in the Luxury Cars market, BMW US$72.1bn
market.
• The largest market, SUVs, accounted for 44.3% of BMW's revenue in 2022. 15%
• BMW’s second largest market was the Executive Cars market. It accounted
16%
SUVs Large Cars Medium Cars

Executive Cars Sports Cars Other

IN-DEPTH ANALYSIS
Audi
Audi sold over 0.9 million cars worldwide(1) in 2022
Audi: overview
About Audi Key Facts

Audi, a German car maker based in Ingolstadt and a
Volkswagen Group subsidiary, is synonymous with sportive and Group: Volkswagen Group
modern premium cars. From compact (A1) to large sedans like
Founded: 1910
the A8, Audi's diverse product line includes popular models like
the A4 and A3, as well as a range of SUVs from Q2 to Q8. Headquarters: Ingolstadt, Germany
Innovation drives Audi, seen in the 2009 Audi Sportback CEO: Markus Duesmann
Concept and the electric Audi e-tron SUV. Committed to Luxury Cars: A8, S8
electrification, Audi aims to have one electrified variant in each
Website: http://www.audi.com
core car line by 2025, with plans for a fully electric and
autonomous car in 2025. Audi also prioritizes connectivity,
offering features like smartphone integration, on-board Wi-Fi,
US$44.5bn -11.0%
and emergency systems.
Revenue in 2022 CAGR(2)2017-2022
0.9m -11.9%
Unit sales 2022
Notes:
Passenger cars sales of Audi will decline with a CAGR(1) of 1.3% between 2015
and 2028
Audi: revenue
Audi's passenger cars revenues in billion US$
-1%(1)
80 78
77
74
67 66
64 64
61 62
58 58 57
45
75 77 76
72
63 65 64 62
56 60 56 61
55
43
2 2 2 2 2 1 1 1 2 2 2 2 2 2
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Audi’s Luxury Cars market is a Question Mark market
Audi: growth-share matrix
15%
Medium
Sports fast-growing industry.
5% Cars
Cars Dogs – low relative market share in a
Luxury Large Executive
0% SUVs
Cars Cars Cars slow growing market.
-5% Small
Cars Cash Cows – large relative market share
-10%
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In Europe, Luxury Cars of Audi are 272.4% more expensive than the market
average
Audi: price comparison

+272%
+214%
+173% 165,830
158,506
145,997
53,390 50,423
44,526
Market average Audi

In 2022, Audi realized 3.2% of its worldwide revenue in the Luxury Cars market
Audi: executive summary
Key takeaways Audi Passenger Cars(1) revenue worldwide in 2022
• Audi is the largest make in the Luxury Cars market with a 8.7% revenue
market share. 3%
3%
1%
2022.
37%
• In the Luxury Cars market, Audi’s revenue is expected to fall from US$2.5 Passenger Cars
billion to US$1.5 billion between 2015 and 2028. revenue
• Compared to the average market price in the Luxury Cars market, Audi US$44.5bn
vehicles are 272.4% more expensive in Europe, which is the makes biggest 21% in 2022
market.
• The largest market, SUVs, accounted for 36.7% of Audi's revenue in 2022.
• Audi’s second largest market was the Large Cars market. It accounted for
25.4% of the makes revenue in 2022.
25%
SUVs Executive Cars Luxury Cars Other

Large Cars Medium Cars Small Cars

IN-DEPTH ANALYSIS
VW
Volkswagen sold over 4.2 million cars worldwide(1) in 2022
Volkswagen: overview
About Volkswagen Key Facts
Volkswagen is a German volume car make which stands for comfortable

and practical cars and is the most successful car manufacturer in Germany Group: Volkswagen
and ranks among the top performers worldwide. Some of the most Founded: 1937
frequently sold car models in history, such as the Beetle and the Golf, are
Headquarters: Wolfsburg, Germany
manufactured by the Wolfsburg car make. Today, the product line ranges
from mini cars like the UP over compact classes like the famous most CEO: Herbert Diess
popular car, the Golf, to larger classes like the Passat. Luxury Cars: Phaeton
The product line also includes SUVs like the Touareg, sportive cars like the Website: http://volkswagen.com/
Scirocco and unique cars like the New Beetle, a sequel to the famous
vintage Beetle. Volkswagen is also known for their commercial cars like the
VW Bus or Caddie. Being future orientated, they also offer the product line
US$108.6bn -6.7%
IQ.Drive, which includes first autonomous driving systems as well as
Revenue in 2022 CAGR(2) 2017-2022
electric cars like the e-Golf and e-Up. In a few years, they ought to have an
4.2m -8.6%
electric model of the VW Bus, which will have a vintage and futuristic
design, to market. In 2019, the company introduced the car-sharing Unit sales 2022
platform We Share. Their Car-Net system enables Volkswagen owners to
subscribe to connected safety, orientation, and monitoring services.
Notes:
Passenger cars sales of Volkswagen will decline with a CAGR(1) of 0.7% between
2015 and 2028
Volkswagen: revenue
Volkswagen's passenger cars revenues in billion US$
-1%(1)
151 153 154
144 141
135 136 139
133 132
123
105 109
94
149 152 152

142 139 137
132 133 134 131
122
104 107
93
2 2 2 2 2 1 2 1 2 2 2 2 2 1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Volkswagen’s Luxury Cars market is a Question Mark market
Volkswagen: growth-share matrix
15%
5% Luxury
Dogs – low relative market share in a
0% Cars SUVs Minivans
slow growing market.
-5% Sports Executive Mini Small
Cars Cars Cars Cars Large Cash Cows – large relative market share
-10% Medium
Cars in a slow growing industry. The markets
Cars
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 110%

In China, Luxury Cars of Volkswagen are 382.2% more expensive than the
market average
Volkswagen: price comparison
+251%
+281% +382%
112,720
106,459 105,959
32,125
27,924
21,975

Market average Volkswagen

In 2022, Volkswagen realized 1.1% of its worldwide revenue in the Luxury Cars
market
Volkswagen: executive summary
Key takeaways Volkswagen Passenger Cars(1) revenue worldwide in 2022
• Volkswagen is the largest make in the Luxury Cars market with a 7.6%
revenue market share. 5%
6%
worldwide, while its total market revenue amounted to US$108.6 billion in 7%
2022.
35%
• In the Luxury Cars market, Volkswagen’s revenue is expected to fall from Passenger Cars
• Compared to the average market price in the Luxury Cars market, US$108.6bn
Volkswagen vehicles are 382.2% more expensive in China, which is the 21% in 2022
makes biggest market.
• The largest market, Medium Cars, accounted for 35.1% of Volkswagen's
revenue in 2022.
• Volkswagen’s second largest market was the SUVs market. It accounted for
26%
Medium Cars Large Cars Small Cars

SUVs Minivans Other

IN-DEPTH ANALYSIS
Porsche
Porsche sold over 0.2 million cars worldwide(1) in 2022
Porsche: overview
About Porsche Key Facts

Porsche is a German premium car make which stands for sportive, luxury,
and modern cars. The traditional product portfolio of Porsche consisted Group: Volkswagen Group
mostly of premium sports cars and cabriolets such as the Boxster, Cayman Founded: 1931
or, most famously, the 911. In 2002, Porsche presented the Porsche
Headquarters: Stuttgart, Germany
Cayenne as their first SUV in their product line, followed by their currently
best-selling car, the Porsche Macan, in 2014. The famous Panamera is an CEO: Oliver Blume
executive car and the one with the best engine performance. Luxury Cars: Panamera
Being future orientated, Porsche already offers some Panamera and Website: http://www.porsche.com/
Cayenne models as plug-in-hybrids. In 2019, they revealed their first fully
electric car, the Taycan. By 2025, Porsche also wants to offer the Macan,
Cayenne, Boxter and Panamera models as fully electric cars. In the field of
US$16.7bn -2.8%
autonomous driving, Porsche already includes systems like lane guard
Revenue in 2022 CAGR(2) 2017-2022
assistants, but they are not planning to be one of the first manufacturers
0.2m 0.0%
with completely autonomous vehicles. The company also offers Porsche
Connect, a system enabling customers to connect to their car, for example Unit sales 2022
via app, to provide them with information as well as to ensure safety on
board.
Notes:
Passenger cars sales of Porsche will surge with a CAGR(1) of 1.0% between 2015
and 2028
Porsche: revenue
Porsche's passenger cars revenues in billion US$
+1%(1)
23
23 23
22 21
20 20
19 20
19 19 19
16 17
21 22 21
17 18 20 20
17 19
18 18 18
16 16
1 1 2 2 2 1 1 1 1 1 1 1 1
1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Porsche’s Luxury Cars market is a Question Mark market
Porsche: growth-share matrix
15%
5%
Sports Luxury Dogs – low relative market share in a
0% SUVs
Cars Cars slow growing market.
-5%
Cash Cows – large relative market share
-10%
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In the United States, Luxury Cars of Porsche are 27.7% more expensive than the
market average
Porsche: price comparison
+28% +24%
127,516 131,053
105,859
99,858
United States Europe

Market average Porsche

In 2022, Porsche realized 6.7% of its worldwide revenue in the Luxury Cars
market
Porsche: executive summary
Key takeaways Porsche Passenger Cars(1) revenue worldwide in 2022
• Porsche is the largest make in the Luxury Cars market with a 6.8% revenue
market share. 7%

2022.
• In the Luxury Cars market, Porsche’s revenue is expected to fall from Passenger Cars
47%
• Compared to the average market price in the Luxury Cars market, Porsche US$16.7bn
vehicles are 27.7% more expensive in the United States, which is the in 2022
makes biggest market. 46%
• The largest market, SUVs, accounted for 47.1% of Porsche's revenue in
2022.
• Porsche’s second largest market was the Sports Cars market. It accounted
SUVs Sports Cars Luxury Cars

IN-DEPTH ANALYSIS
Rolls-Royce
Rolls-Royce sold over 0.0 million cars worldwide(1) in 2022
Rolls-Royce: overview
About Rolls-Royce Key Facts
Rolls-Royce, the prestigious British luxury car manufacturer, was founded in

1904 by Charles Stewart Rolls and Frederick Henry Royce. Since 1998, it has Group: BMW
operated under the BMW Group, headquartered in Goodwood, United Founded: 1998
Kingdom. Post-BMW acquisition, Rolls-Royce introduced iconic models like
Headquarters: Goodwood, United Kingdom
the Phantom, later expanding its portfolio to include the Ghost, Wraith, and
Dawn. Notably, 2018 saw the company's foray into the all-terrain SUV market CEO: Torsten Müller-Ötvös
with the Cullinan. Luxury Cars: Dawn, Ghost, Phantom, Total, Wraith
Renowned for bespoke craftsmanship, Rolls-Royce creates unique cars Website: http://www.rolls-roycemotorcars.com/
featuring special designs and equipment, deviating from typical series
production. The Black Badge series exemplifies this with high-performance
engines and distinctive design elements. While hybrids are not part of the
US$1.0bn -5.1%
current strategy, Rolls-Royce envisions a fully electric future within the next
Revenue in 2022 CAGR(2) 2017-2022
decade. The "Rolls-Royce Vision Next 100" program introduced a concept car
0.0m #DIV/0!
designed for full electric, autonomous driving, and seamless customer
connectivity. Presently, customers enjoy smartphone integration, providing Unit sales 2022
access to features like wireless car hotspots, emergency assistance, and
navigation support.
Notes:
Passenger cars sales of Rolls-Royce will surge with a CAGR(1) of 1.3% between
2015 and 2028
Rolls-Royce: revenue
Rolls-Royce's passenger cars revenues in billion US$
+1%(1)
1 1
1 1
1 1 0 0
1 0 0
0 0
1 1
0
0 1 0
1 1
0
1 0 0
0
1
0 1 1 1
1 1 1
1 1
1
1 1 1
1
1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Rolls-Royce’s Luxury Cars market is a Question Mark market
Rolls-Royce: growth-share matrix
15%
5%
Luxury Dogs – low relative market share in a
0%
Cars slow growing market.
-5%
-10%
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other segments Luxury Cars Relative market share in 2022

In the United States, Luxury Cars of Rolls-Royce are 0.0% less expensive than
the market average
Rolls-Royce: price comparison
0%
0%
497,677 497,677
470,884 470,884

Market average Rolls-Royce

In 2022, Rolls-Royce realized 100.0% of its worldwide revenue in the Luxury Cars
market
Rolls-Royce: executive summary
Key takeaways Rolls-Royce Passenger Cars(1) revenue worldwide in 2022
• Rolls-Royce is the largest make in the Luxury Cars market with a 5.9%
revenue market share.
2022.
• In the Luxury Cars market, Rolls-Royce’s revenue is expected to fall from Passenger Cars
• Compared to the average market price in the Luxury Cars market, Rolls- US$1.0bn
Royce vehicles are equally expensive as the market average in the United in 2022
States, which is the makes biggest market.
• The largest market, Luxury Cars, accounted for 100.0% of Rolls-Royce's
revenue in 2022.
100%
Luxury Cars

IN-DEPTH ANALYSIS
Kia
Kia sold over 1.9 million cars worldwide(1) in 2022
Kia: overview
About Kia Key Facts

Kia, based in Seoul, South Korea, is the country’s second largest
automobile manufacturer. Kia started by producing steel tubing and Group: Hyundai Motor Group
bicycle parts in 1944. The company built its first car in 1974. Since Founded: 1944
then, the model palette has come to include compact cars like the
Headquarters: Seoul, South Korea
Ceed model and large SUVs like the Telluride model. In 2016, Kia
ranked first in model reliability in the United States, becoming the first CEO: Song Ho-Sung
non-luxury car make to own that title since 1989. Luxury Cars: K9
In 1998, Kia was acquired by the Hyundai Motor Group due to Website: http://www.kia.com/
financing problems amidst the Asian financial crisis. The make has
been profitable again since 1999 and, with the cooperation of
Hyundai, rose to become the world's seventh largest car
US$52.0bn -1.8%
manufacturer. Kia is currently releasing fully electric versions of their
Revenue in 2022 CAGR(2) 2017-2022
Niro and Soul models, while also adventuring into new fields with the
1.9m -3.7%
K900, which is Kia’s first luxury sedan. The make wants to release 16
hybrid and electric vehicle models until 2025 and offer up to 383 Unit sales 2022
kilometres of driving range with the Niro EV.
Notes:
Passenger cars sales of Kia will decline with a CAGR(1) of 1.3% between 2015 and
2028
Kia: revenue
Kia's passenger cars revenues in billion US$
-1%(1)
64
60
57 57
53 53 52 52 52
51 51 51 51
40
59 63
56 56
52 52 51 50 50 50 51 51 50
39
1 1 1 1 1 1 1 1 1 1 1 1 1 1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Kia’s Luxury Cars market is a Question Mark market
Kia: growth-share matrix
15%
Medium
Large fast-growing industry.
5% Cars
Cars
Mini Dogs – low relative market share in a
0% SUVs
-5% Small Minivans
Luxury Cash Cows – large relative market share
Cars
-10% Cars in a slow growing industry. The markets
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In China, Luxury Cars of Kia are 133.6% more expensive than the market
average
Kia: price comparison

+91% +131% +134%
56,388 57,522 56,423
29,474
24,945 24,157
Market average Kia

In 2022, Kia realized 1.5% of its worldwide revenue in the Luxury Cars market
Kia: executive summary
Key takeaways Kia Passenger Cars(1) revenue worldwide in 2022
• Kia is the largest make in the Luxury Cars market with a 4.7% revenue
market share. 4%
5%
2022.
• In the Luxury Cars market, Kia’s revenue is expected to fall from US$1.1 12% Passenger Cars
• Compared to the average market price in the Luxury Cars market, Kia US$52.0bn
57%
market.
• The largest market, SUVs, accounted for 57.1% of Kia's revenue in 2022.
17%
• Kia’s second largest market was the Medium Cars market. It accounted for
SUVs Large Cars Minivans

Medium Cars Small Cars Other

IN-DEPTH ANALYSIS
Lexus
Lexus sold over 0.3 million cars worldwide(1) in 2022
Lexus: overview
About Lexus Key Facts
Lexus, founded in 1989, is the premium car make of the Toyota Motor
Corporation and headquartered in Nagoya, Japan. It is the fourth Group: Toyota
largest luxury brand and sells its cars in more than 70 countries, the Founded: 1989
majority of which goes to North America. The company offers sedans
Headquarters: Nagoya, Japan
like the CT or LS model as well as coupés like the RC model. The last
one is also available as a high-performance sports car, the so-called CEO: Koji Sato
RC-F. Crossover and SUV models like the NX complete the product Luxury Cars: Ls
line.
Website: http://www.lexus-int.com/
While, in 2005, Lexus was one of the first premium car manufacturers
that brought some hybrid models to the market, nowadays almost
every model in the product range is available as a hybrid variant. By
US$21.0bn -3.1%
2022, the company wants to go into series production with
Revenue in 2022 CAGR(2) 2017-2022
autonomous driving systems under the concept “Teammate”. The cars
0.3m -5.6%
will then support the driver while making lane changes or automated
merging. Lexus’ connected services allow customers to use a wide Unit sales 2022
range of features like vehicle health reports and maintenance alerts.
Notes:
Passenger cars sales of Lexus will decline with a CAGR(1) of 2.4% between 2015
and 2028
Lexus: revenue
Lexus's passenger cars revenues in billion US$
28 27 -2%(1)
25 24
23 23
22 22 22 22
21 21
20 20
26 26
24 23
22 22 21 21 21 21
20 20 19
19
1 1 1 1 1 1 1 1 1 1 1 1 1 1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Lexus’s Luxury Cars market is a Question Mark market
Lexus: growth-share matrix
15%
Executive
Cars
Sports fast-growing industry.
5%
Cars Luxury Dogs – low relative market share in a
0%
-5% Large
-10% Cars SUVs
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In Europe, Luxury Cars of Lexus are 132.6% more expensive than the market
average
Lexus: price comparison
+112%
+133%
+100% 137,209
128,588
123,159
61,501 64,803
55,284

Market average Lexus

In 2022, Lexus realized 3.2% of its worldwide revenue in the Luxury Cars market
Lexus: executive summary
Key takeaways Lexus Passenger Cars(1) revenue worldwide in 2022
• Lexus is the largest make in the Luxury Cars market with a 4.1% revenue
market share. 3% 3%
13%
2022.
• In the Luxury Cars market, Lexus’s revenue is expected to fall from US$1.2 Passenger Cars
• Compared to the average market price in the Luxury Cars market, Lexus US$21.0bn
16%
vehicles are 132.6% more expensive in Europe, which is the makes biggest in 2022
market.
• The largest market, SUVs, accounted for 65.8% of Lexus's revenue in 2022. 66%
• Lexus’s second largest market was the Executive Cars market. It accounted
SUVs Large Cars Other

Executive Cars Luxury Cars

IN-DEPTH ANALYSIS
Bentley
Bentley sold over 0.0 million cars worldwide(1) in 2022
Bentley: overview
About Bentley Key Facts

Bentley, a distinguished British luxury car manufacturer renowned for its
exceptional design, was established in 1919 by Walter Owen Bentley. While Group: Volkswagen Group
facing financial challenges, Bentley joined Rolls-Royce in 1931 and later became Founded: 1919
a subsidiary of the Volkswagen Group in 1998, with its headquarters in Crewe,
Headquarters: Crewe, United Kingdom
United Kingdom. Presently, the product line features diverse iterations of the
New Continental Grand Tourer, the Flying Spur, and the flagship Bentley CEO: Adrian Hallmark
Mulsanne. The introduction of the Bentayga in 2016 marked Bentley's venture Luxury Cars: Arnage, Continental, Flying-Spur, Mulsanne
into the SUV segment, with the Bentayga Speed claiming the title of the world's
Website: http://www.bentleymotors.com
fastest SUV upon release. Notably, Bentley has been the preferred choice of the
British royal family, crafting a special State Limousine for Queen Elizabeth II.
US$1.1bn -6.0%
To align with sustainability goals, Bentley plans to launch a hybrid version of the Revenue in 2022 CAGR(2) 2017-2022
Bentayga, integrating autonomous driving features. The Bentley Connect 0.0m #DIV/0!
system empowers customers with personalized navigation and roadside cars sold in CAGR(2) 2017-2022
assistance calls, displaying crucial information, such as lane or city assistance, Unit sales 2022
directly on the windshield for enhanced convenience.
Notes:
Passenger cars sales of Bentley will decline with a CAGR(1) of 2.1% between 2015
and 2028
Bentley: revenue
Bentley's passenger cars revenues in billion US$

-2%(1)
2 2
1
1 1 1
0 1
1 1
0 1
1
1 1 1 1
1 1
1
1 1
1
1 0 0 0
0
1
1
1 1 1
1 1
1 1 1
1 1 1 1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Bentley’s Luxury Cars market is a Question Mark market
Bentley: growth-share matrix
15%
5%
Luxury Dogs – low relative market share in a
0% SUVs
-5%
-10%
-25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In Europe, Luxury Cars of Bentley are 2.3% more expensive than the market
average
Bentley: price comparison
+2%
252,164 258,050
0%
200,945 200,704

Market average Bentley

In 2022, Bentley realized 63.0% of its worldwide revenue in the Luxury Cars
market
Bentley: executive summary
Key takeaways Bentley Passenger Cars(1) revenue worldwide in 2022
• Bentley is the largest make in the Luxury Cars market with a 4.1% revenue
market share.
2022.
37%
• In the Luxury Cars market, Bentley’s revenue is expected to fall from Passenger Cars
• Compared to the average market price in the Luxury Cars market, Bentley US$1.1bn
vehicles are 2.3% more expensive in Europe, which is the makes biggest in 2022
market.
63%
• The largest market, Luxury Cars, accounted for 63.0% of Bentley's revenue
in 2022.
• Bentley’s second largest market was the SUVs market. It accounted for
Luxury Cars SUVs

CHAPTER 04
Appendix
• Recommended studies & reports
• Analysis by country
• Methodology
• Country/territory coverage
• Product overview and author

The Mobility Market Insight reports provide comprehensive data which help you
derive insights
Recommended studies & reports
Mobility Market Insight reports
The Mobility Market Insight reports provide comprehensive data on markets,

and in the case of Passenger Cars, top brands, for all major countries,
territories and regions. All reports include market overviews which provide
insights and a multitude of comparisons using key performance indicators
such as revenues, average prices, unit sales and users. Some recommended
studies and reports are:
• Medium Cars Report
• Large Cars Report
• Executive Cars Report
• Motorcycles Report
• Shared Mobility Report
86

The United States is the largest Passenger Cars market worldwide in 2022
Analysis by country: top six countries (all classes)
Passenger Cars revenue in the Americas in billion US$ Passenger Cars revenue in Europe in billion US$
United States 534.1 Germany 83.4

Brazil 45.1 France 48.1
Mexico 11.9 United Kingdom 38.6
Argentina 11.1 Italy 34.5
Canada 9.1 Spain 25.0
Chile 8.7 Russia 18.2
Passenger Cars revenue in Asia & Australia in billion US$ Passenger Cars revenue in Africa in million US$
China 384.6 South Africa 8.7

Japan 89.2 Morocco 4.5
39.0
South Korea Egypt 3.3
India 28.5 Algeria 1.9
Iran 18.1 Tunisia 0.7
Australia 13.3 Nigeria 0.4
87

Step-by-step methodology of the Passenger Cars market model
Methodology
Standardizing input format, Validating, adjusting, and
inspecting missing data points publishing comparable key
and outliers, ensuring market indicators.
consistency.
Research and data Data pre-processing Modeling and Quality assurance and
collection forecasting output
Finding and combining reliable Forecasting for electric vehicles
sources on electric vehicle using diverse techniques based
makes, their sales figures, and on the behavior of the market.
prices.
88
In Europe, the Statista Mobility Market Insight covers up to 44
countries/territories and 5 regions
Country/territory coverage (1/4)
Full list of countries, territories, and regions covered in the Statista Mobility Market Insight
Europe Eastern Europe France Latvia

Southern Europe Armenia Germany Lithuania
Albania Azerbaijan Hungary Norway
Bosnia and Herzeg. Belarus Ireland Sweden
Croatia Bulgaria Luxembourg
Cyprus Georgia Netherlands
Greece Moldova Poland
Italy Romania Slovakia
North Macedonia Russia Switzerland
Malta Ukraine United Kingdom
Montenegro
Portugal Central & Western Northern Europe
Serbia Europe Denmark
Slovenia Austria Estonia
Spain Belgium Finland
Turkey Czechia Iceland
89

In the Americas, the Statista Mobility Market Insight covers up to 26
countries/territories and 5 regions
Americas Central America Caribbean

South America Belize Cuba
Argentina Costa Rica Dominican Republic
Bolivia El Salvador Haiti
Brazil Guatemala Jamaica
Chile Honduras Puerto Rico
Colombia Nicaragua
Ecuador Panama
Guyana
Paraguay North America
Peru Canada
Suriname Mexico
Uruguay United States
90

In Asia and Australia & Oceania, the Statista Mobility Market Insight covers up to
43 countries/territories and 7 regions
Asia Lebanon Timor-Leste Uzbekistan

South Asia Oman Vietnam
Bangladesh Qatar Australia & Oceania
Bhutan Saudi Arabia East Asia Australia
India United Arab Emirates China Fiji
Nepal Hong Kong New Zealand
Pakistan Southeast Asia Japan Papua New Guinea
Sri Lanka Brunei Darussalam Mongolia
Cambodia South Korea
West Asia Indonesia Taiwan
Bahrain Laos
Iran Malaysia Central Asia
Iraq Myanmar Kazakhstan
Israel Philippines Kyrgyzstan
Jordan Singapore Tajikistan
Kuwait Thailand Turkmenistan
91

In Africa, the Statista Mobility Market Insight covers up to 39 countries/territories
and 6 regions
Africa West Africa Mauritius Zimbabwe

North Africa Benin Namibia
Algeria Burkina Faso South Africa
Egypt Gambia
Morocco Ghana East Africa
Sudan Guinea Burundi
Tunisia Ivory Coast Ethiopia
Niger Kenya
Central Africa Nigeria Madagascar
Angola Senegal Malawi
Cameroon Sierra Leone Mozambique
Chad Togo Rwanda
Equatorial Guinea Seychelles
Gabon Southern Africa Tanzania
Republic of the Congo Botswana Uganda
Lesotho Zambia
92

STATISTA MARKET INSIGHTS
Market Insights – market data,

forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on a global,
regional, country, and/or state level. Access our data via web interface, download (XLS, PDF,
PPT), or reports. Benefit from our 48-hour customer service guarantee.
• 10 sectors: advertising & media, consumers, countries, digital sector,

finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
• KPIs, e.g., revenue, market shares, prices, and volume
• Features: Compare countries & regions, change currencies, select
visualizations, and/or customize downloads
• Use cases: sales planning, investment decision support, resource
allocation, and portfolio management
10 190+ 1,000+ 400+

Find out more on: sectors geographical markets reports
Go to Market Insights https://www.statista.com/outlook/
entities
93
Author
Adebayo Oluwatobi Kazeem
Analyst
adebayo.kazeem@statista.com
Tobi Kazeem holds a B.Tech in Chemical Engineering from Ladoke Akintola

University of Technology, Nigeria, and an M.Sc. in Environmental Engineering from
Hamburg University of Technology, Hamburg, Germany. He gained initial work
experience at Statista as a working student in the Mobility Markets Insights and has
progressed to his current role as an analyst. Presently, at Statista, Tobi Kazeem
serves as a product owner for the Electric Vehicles and Passenger Cars markets,
focusing on mobility topics as part of the Market Insights team.
94
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INDUSTRIES & MARKETS

Luxury Cars: market data &

This report is part of

• 10 sectors: advertising & media, consumers, countries, digital sector,

10 190+ 1,000+ 400+

• Passenger Cars market worldwide

In scope Out of scope

manufacturers offering their premium models to the upper economic

Sources: Statista Mobility Market Insight 2023

Executive summary Passenger Cars(1) revenue worldwide(2) in 2022

SUVs Minivans Mini Cars

Luxury Cars revenues worldwide(2) in billion US$

20,5 20,9 20,7

Passenger Cars Passenger Cars

Other Luxury Cars Other Luxury Cars

Sources: Statista Mobility Market Insight 2023

Passenger Cars CO2 emissions(1) in g CO2/km in 2022

2015 2022 2028

Sources Statista Mobility Market Insight 2023

Passenger cars connected cars share(1) worldwide in 2022

2015 2022 2028

Sources: Statista Mobility Market Insight 2023

Passenger cars fuel or drive-type share(1) worldwide in 2022

2015 2022 2028

Sources: Statista Mobility Market Insight 2023

Passenger cars autonomous driving level share(1) worldwide in 2022

2015 2022 2028

Autonomous 1 Autonomous 2 Autonomous 0 Autonomous 3

• Revenue and unit sales

Passenger Cars revenue share in 2022

1,3% 1,2% 0,4%

98,7% 98,8% 99,6%

United States Europe China

Other Luxury Cars

Sources: Statista Mobility Market Insight 2023

Switzerland 97,9% 2,1% Norway 99,4% 0,6%

United Kingdom 98,0% 2,0% Colombia 99,4% 0,6%

Norway 98,1% 1,9% United States 99,4% 0,6%

Sources: Statista Mobility Market Insight %reportyear

Luxury Cars revenues in the United States in billion US$

8.7 9.0 8.7

Luxury Cars revenues in Europe in billion US$

Sources: Statista Mobility Market Insight 2023

Luxury Cars revenues in China in billion US$

Sources: Statista Mobility Market Insight 2023

Luxury Cars unit sales in million

0.08 0.1 0.1 0.1 0.1 0.1

United States Europe China

Statista Mobility Market Insight %reportyear

Average passenger cars prices(1) in 2022

United States Europe China

21 Notes: (1) Average price is a volume-weighted average price of base models

Sources: Statista Mobility Market Insight 2023

13% 6 Porsche 1.1 8.4 132,001.12

8 Kia 0.8 13.7 56,556.90

Sources: Statista Mobility Market Insight 2023

Mercedes-Benz, a German luxury car maker, is known for its high-end

Mercedes-Benz is actively integrating autonomous driving and

Mercedes-Benz's passenger cars revenues in billion US$

103 103 100

Sources: Statista Mobility Market Insight 2023

Sources: Statista Mobility Market Insight 2023

Average Luxury Cars prices(1) in 2022

United States Europe China