1.

Consumer market segment:

 Demographic
Age: 25-35
Gender: Both male & female
Occupation: professional and technical
Education: high school graduate; college graduate
 Geographic: Urban
 Psychographic:
Social class: working class; middle class
Lifestyle:
 Behavioral:

- Characteristic: high salary, have knowledge about technology,

- Roles of robots: do household chores, play with children, order food, humanistic in appearance,
serving as kind, compassionate companions for the aging or lonely
2. Comsumer become convinced of the value of real-time personalized offers made possible only
by having their unique facial features recognized
FRT can do more than read your face and estimate general physical characteristics
 Use emotional analysis to more understand consumer’s behavior, identify patterns and
trends and model their marketing approaches according to changes in consumer behavior.
Example: FRT recognizes emotions of consumer, For example, if outlet X uses FRT to read
the emotions of customers, it can change the way of thinking and how to understand what
customers want and know what customers really need so that the store can change or
provide products that match the customer's criteria
3. For robot, consumer have a bit nervous about an actual robot serving them meals or sitting
down and telling them the news of the day. Developers will create a social robot with a
whimsical appearance, intentionally not human or animal
And for FRT, they uncomfortable with facial recognition technology that could identify them.

Chap 2:
Biến điều tiết (moderator)
Customer involvement Customer engagement behavior