SAIN

MARKETING CAMPAIGN
“WITH FUN WITH FRIEND”
01
CO
MP
AN
Y
 1. NAME
SAIN /SEIN/ -> NOT /SAN/

• ENGLISH: HEALTHY
• VIETNAMESE: LÀNH MẠNH
-> PRODUCT WE WANT TO BRING
CUSTOMERS IS “FRUITY SOT
DRINKS”
 2. TARGET
 INCREASE SALES FIGURES

 GET MORE AND MORE MARKET SHARE

 INCREASE CONSUMER ACCESS TO PRODUCTS

 3. PRODUCT
 FOUR VERSIONS : BLUE - BLUBERRIES

PURPLE - GRAPES

RED - APPLES

ORANGE - PEACHES
 HEALTH’S CUSTOMER
 HIGH-QUALITY
 SHAPE - SLIM SHAPE BUT STRONG
 MODERN DESIGN
 PACKAGING FOCUS ON LABEL DESIGN WITH
MODERN, ATTRACTIVE COLORS AND
SUITABLE FOR OTHER GENERATIONS
 “SAIN” PRICING BASED ON BUYER
 SLOGAN – “WITH FRIENDS WITH FUN”
 02

MARKETING
ENVIRONMENT

MACRO ENVIRONMENT
 3. DEOGRAPHIC
 AGE: 74 MILLION PEOPLE WHO AGE IN 15-50 AMONG THE
TOTAL 96 MILLION CITIZENS (2019)
 POPULATION GROWTH ABOUT 1,56%
 VIETNAMESE HAVE A POWER MALE -> ONE FAMILY HAVE AT
LEAST ONE SON -> MOST OF BEER USER ARE MALE
 AT PRESENT FEMALE CARE FOR BEER AS SAME AS MALE
ESPECIALLY WOMEN PREGNANT
 THE HIGHLY RATE OF PEOPLE FROM COUNTRYDIDE COME
TO BIG CITIES -> THE PROPORTION WORKERS INCREASE ->
BUSSINESS NEGOTIATES OVER THE MEAL WHERE THE MAIN
DRINKS ARE BEER NON-ALOCOHOLIC
SAIN WANT:
1. PEOPLE WHO HAVE INCOME 3-8 MILIION VND -> THEY CAN BUY SAIN
BY WORK PART-TIME, FAMILY, PEOPLE HAVE FINE JOB BUT DON’T
WANT TO USE BEER ALCOHOL

2. FROM DTUDENT AGE 15 TO OFFICER AGE 30 -> THEY CONCERN ABOUT

THEIR HEALTH, BALANCE BETWEEN EATING, DRINKING AND HEALT

3. FOREGNERS-> THEY CARE FOR THEIR HEALTH EARLIER THAN

VIETNAM
 3. ECONOMIC
 RANKED 2ND IN SOUTHEAST ASIA
 10TH IN ASIA AND 29TH WORLDWIDE OF ALCOHOL
CONSUMTION
 VIETNAM IS AN EMERGING ECONOMY IN ASIA WITH GDP
GROWTH ABOVE 6% IN RECENT YEARS
 2019 : +TOTAL BEER PRODUCTION: >5 BILLION LITERS
+CONSUMPTION REACHED: 4 BILLION LITERS
+BEER SALES REACHED: 65VND BILLION
+CANNED BEER CONSUMPTION: 66.8%
+BOTTLES BEER: 29.9%
+DRAFT BEER: 3.1%
 3. CULTURAL
• HOT AND DRY YEAR AROUND -> BEER IS POPULAR FOR ITS
TATSE AND COOLNESS
• AT THESE STREET EATS -> MANY PEOPLE ENJOY THEIR COOL
BEER, CHEERING EACH OTHER AND CHATTING ABOUT
THEIR STORY OVER A PLATE OF ROASTED, PEANUT
• VIETNAM’S DRINKING CULTURE -> THE MOST POPULAR IS
ALCOHOL BEVERAGE
• BEER CONSUMPTION: 44.1 LITERS
03
MARKETING
SEGMENT
1. STUDENT

• AGE: 18-22
• STUDYING IN UNIVERSITY
• WANT TO TRY NEW
EXPERIENCES
• GATHER TOGETHER
• CRAZY IMGINATION
• SHOW THEMSELVES
• LIKE GO OUT
• PRICE SENSITIVE
• LIKE TRENDY
2. WOMAN (22-30)

• STABLE SALARY
• HIGH PURCHASING
POWER
• WORKING AT OFFICES
• HIGH STRESS
• TRY TO NEW THING
• LIKE GO OUT
• CARE ABOUT TASTE,
QUALITY
3. MAN (22-40)
• WORKER
• STABLE SALARY
• HIGH PURCHASING
POWER
• HAVE A FAMILY
• HARD-WORKING TO HELP
HIS FAMILY
• CHOOSE THE FAMILIAR
BRAND
• CHOOSE THE FAMILY
BRANDS
• PREFER BEER, ALCOHOL
DRINKS
4. MAN (22-40)
• OFFICER
• STABLE HIGH SALARY
• HIGH PURCHASING
POWER
• MEET BUSINESS
PARTNER
• PREFER HIGH –
QUALIFIED
• WELL-KNOW DRINKS
• SELDOM GATHER
• PURCHASE FEW BUT
EXPENSIVE DRINK
5. OWNERS OR MANAGERS OF
BAR/CLUB/LOUGE
• HIGH PURCHASING
POWER
• WILL BUY PRODUCTS
BASED ON CUSTOMER
NEEDS
• NEEDS TO BUY
FREQUENTLY AND IN
LARGE AMOUNT
 TARGET

• THEY WANT TO TRY NEW

EXPERIENCES
STUDENT AND • CAN USE NON-ALCOHOL BEER IN
STUDY AND WORK PLACE
WOMAN (22-30) • CAN’T TASTE ALCOHOL DRINKS
• CONCERN ABOUT CONTEMPORARY
THINGS THAN THE OTHER
POSITIONING
MARKETING MIX PLAN
4P
PRODUCT PLACE

• 4 UNIQUE FLAVORS
• DESIGN SUPPLIED: FLAT • CONVENIENCE STORE
GLASS BOTTLES • AREAS NEAR SHCOOLS
• LABEL: PRODUCT NAME, OR OFFICES
SYMBOLS SOME FAMOUS • APP SAIN – ALTHOUGH
PLACE CITIES SUCH AS CORONA EPIDEMIC
BITEXCO, CITADEL HUE, RAGING, PEOPLE STILL
ETC ORDER THROUGH IT
• THE SAIN APP
 PROMOTIOM PRICE
• ADVERTISING: • CUSTOMER: AVERAGE PRICE
PROMOTION PRODUCTS TO • AGENTS, SHOP: DISCOUNT
MARKET BY PLACING PRICING, PRICING BY
ADVERTISMENTS IN THE PRODUCT TYPE.
MASS MEDIA • 15,000 VND FOR SPECIAL
• CUSTOMER SERVICE: DRINK
PROVIDE SERVICES • COMBO OF 6 BOTTLES ONLY
BEFORE, DURING AND 80,OOO VND AND 10
AFTER SALE BOTTLES OF ACCUMULATE
• PUBLIC RELATIONS: BUILD POINT IN APP, YOU WILL GET
BENEFICAL RELATIONS 25 % ON NEXT BILL (EXTRA
WITH ORGANIZATIONS 50,000 VND)
KEY DIFFERENCES

MERCURY VENUS MARS

Mercury is the closest Venus is the second Despite being red, Mars
planet to the Sun planet from the Sun is a cold place

JUPITER SATURN NEPTUNE

It’s the biggest planet in Saturn is the ringed one Neptune is the farthest
the Solar System and a gas giant planet
SWOT

S W O T

Despite being Mercury is the Venus has a Jupiter is the

red, Mars is closest planet to beautiful name, biggest planet of
actually cold the Sun but it’s hot them all
 Mercury is the closest
planet to the Sun and the
smallest one in the Solar
System
PRODUCT
OVERVIEW
Venus is the second planet
from the Sun. It’s terribly
hot, even hotter than
Mercury
OUR PLANS

BASIC PRO PREMIUM

$19.99 $25.99 $30.99

Mercury is the Despite being red, Jupiter is the
smallest closest it’s actually a really biggest planet in the
planet to the Sun cold place Solar System
HERE IS A TABLE

MASS DIAMETER GRAVITY

MERCURY 0.06 0.38 0.38

MARS 0.11 0.53 0.38

SATURN 95.2 9.4 1.16

 NEON LIGHTS

PRODUCT
Insert your multimedia
content here

DEMO
Mercury is the closest
planet to the Sun and the
smallest one in the Solar
System
A PICTURE IS
WORTH
THOUSAND
WORDS
 “This is a quote, words full of
wisdom that someone important
said and can make the reader get
inspired.”

—SOMEONE FAMOUS
TRACTION

40,000

Despite being red, Mars is

actually a cold place

50,000

Jupiter is the biggest planet

in the Solar System

To modify this graph, click on it, follow the link,

change the data and paste the new graph here
AWESOME
WORDS
CASE STUDY

CHALLENGE RESULTS SOLUTION

Despite being red, Mars Despite its beautiful Jupiter is actually the
is actually a very cold name, Venus is a terribly biggest planet in the Solar
place hot planet System
REVIEWS

“Mercury is the closest “Venus has a beautiful name,

planet to the Sun” but it’s hot”

AMAZING ANNE BLAZING BOB

“Despite being red, Mars is “Saturn is the ringed planet”

actually cold”

CURIOUS CHRIS DELIRIOUS DEE

AWARDS

MARS MERCURY VENUS

Despite being red, Mars Mercury is the closest Venus has a beautiful
is actually a cold place. planet to the Sun and the name and is the second
It’s full of iron oxide dust smallest in the Solar closest planet from the
System Sun
 7,498,300
Big numbers catch your audience’s attention
THIS IS A MAP

MERCURY
Mercury is the closest
planet to the Sun and the
smallest one in the Solar
System—it’s only a bit
larger than the Moon
 SATURN
Saturn is a gas giant and
has several rings

MERCURY
MARKET 55%
Mercury is the closest
5%
SIZE planet to the Sun

40%
JUPITER
It’s the biggest planet in
the Solar System
TARGET

GENDER

45% 55% AGE 25+ 24-

Men Women

INTEREST
COMPETITORS

VENUS MERCURY
Venus has a beautiful Mercury is the
name, but it’s terribly smallest closest
hot planet to the Sun

MARS JUPITER
Despite being red, Jupiter is the biggest
Mars is actually a planet in the Solar
cold place System
BUSINESS MODEL

VENUS MERCURY
Venus has a beautiful Mercury is the closest
name, but it’s hot planet to the Sun

MARS JUPITER
Despite being red, Mars It’s the biggest planet in
is actually cold the Solar System
TIMING

Mars is actually a Venus has a very Jupiter is the biggest

really cold place beautiful name planet of all

DAY 1 DAY 3 DAY 5

DAY 2 DAY 4

Mercury is the closest Neptune is the eighth

to the Sun planet
PREDICTED GROWTH

2018

Despite being red, Mars is

actually a cold place

2021

To modify this graph, click on it, follow the link,

Jupiter is the biggest planet
change the data and paste the new graph here in the Solar System
INVESTMENT

MARS JUPITER
Despite being red, Jupiter is the biggest
60% 37%
Mars is actually a planet in the Solar
cold place System

Mercury is the closest planet to the Sun and the

smallest one in the Solar System
DESKTOP
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TABLET
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