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    3 views2 pages

    SEO

    Uploaded by

    Praveen Krishna

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    *Digital Marketing Business Journey*

    google mybusiness tool (maps)


    website (Pages, Posts, Products)
    Google search Console tool (Google Submissions)
    Google Analytics (Connect Website)
    Create Social Media Profiles (Insta, FB, Youtube, Twitter)

    SEO Methods (On Page) (Min 3 Months)


    Off Page Optimization (Min 3 Months)
    Social Media Organic Promotions (Daily content Update) (Min 3 Months)
    Checking Analytics

    Google Ads
    Social Media Ads

    Re Analytics
    Compitetor Analysis
    Website Audting (Weekly Once)
    Repeate the same process

    Marketing methods
    --------------------------

    SEO - Search Engine Optimization Organic Process (On Page | Off Page)

    SEM - Paid Promotion (GA)


    SMM - Doing Promotions by Social Media Channels
    EM - Doing Promotions to existing client for up sales
    MM - Doing Promotions to existing client for up sales
    CM - Creating Viral Content or Crowd pulling content.

    Types of SEO
    -------------
    On Page SEO: Every Landing Permalink should be done with SEO Individually (Google
    Submission)
    Off Page SEO: Third Party Link Building

    15 On page Rules: Yoast SEO (Wordpress Website) Rankmath


    12 Off Page Rules:

    How SERP Works?


    ---------------------
    Google Ad Results (Max 4 Results)

    Products, Maps, and Video Results (Max 4 Results Based on Query)


    Q&A Results (Max 4 Results)
    Organic Results (Max 10 Results)

    Principles of SEO Works


    ---------------------
    1. Publishing Popular / Trending Content on Website
    2. Applying Meta Tags for all Landing Pages (Title, Description, Focus Keyword)
    3. Creating My Business Listing and Local SEO for website
    4. Applying SEO Rules (Onpage & Off Page)

    How to check the SEO Status


    ------------------------------------
    Google My Business Tool
    Goolge Search Console (Analysis)
    SEO Sitecheckup Tool (SEO Audit)

    Meta Tag in Code Website


    ----------------------------------
    <head>
    <meta charset="UTF-8">
    <meta name="description" content="Digital Marketing Course with Internship
    facility and Certifications. Best Digital Marketing Course Training Institute in
    Tirupati. Google Certification Assistance and Job Support Also Provided.">
    <meta name="keywords" content="Best Digital Marketing Training In Tirupati">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    </head>

    Plugins for SEO


    -------------------

    Yoast SEO
    Rankmath SEO

    Page Title : Digitalshala | Best Digital Marketing Training In Tirupati |


    Page Description : "Digital Marketing Course with Internship facility and
    Certifications. Best Digital Marketing Training In Tirupati . Google
    Certification Assistance and Job Support Also Provided. "
    Focus Keyword : Best Digital Marketing Training In Tirupati.

    Digital Marketing Course Training In Tirupati

    Methods in SEO - Keyword


    ---------------------
    1. White Hat Method - Google Rules and Recommended Methods
    2. Black Hat Method - Not Google Rules and Non Recommended Methods
    3. Grey Hat or Hast Hat Method - Both

    EAT Technique

    E -
    A -
    T -

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