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  • Digital Analytics Notes

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    harsha vardhan
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    The document provides instructions for setting up analytics tracking and social media advertising for a blog on Blogger.com. It includes steps to [1] create a blog post and add tracking code to track visitors, [2] set up a Google Analytics account to analyze traffic, and [3] create a Facebook page and advertisement to promote the blog. It also lists several tools that can help improve a website's performance and search rankings.

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    Digital analytics notes

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    The document provides instructions for setting up analytics tracking and social media advertising for a blog on Blogger.com. It includes steps to [1] create a blog post and add tracking code to track visitors, [2] set up a Google Analytics account to analyze traffic, and [3] create a Facebook page and advertisement to promote the blog. It also lists several tools that can help improve a website's performance and search rankings.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views3 pages

    Digital Analytics Notes

    Uploaded by

    harsha vardhan
    The document provides instructions for setting up analytics tracking and social media advertising for a blog on Blogger.com. It includes steps to [1] create a blog post and add tracking code to track visitors, [2] set up a Google Analytics account to analyze traffic, and [3] create a Facebook page and advertisement to promote the blog. It also lists several tools that can help improve a website's performance and search rankings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 3

    Blog

    Blogger.com -> sign in - > create a blog -> create a post -> add text(content), images etc and publish

    Website URL -> paste the blog url without https - select https in drop down – click generate tracking id
    button -> select country as India –click checkboxes -> generate id

    Tracking info -> Click on tracking code-> copy the code and Now go to blogger.com ->”Theme” -> paste
    the code after <head> -> Save theme.

    Google analytics

    Open - Analytics.google.com

    Sign up with details

    Give an account name

    Now go to analytics -> home -> Realtime -> overview.

    FACEBOOK

    Login facebook -> go to “Pages” ->Create page – page name – next create

    Create fb add

    Go home-> select last option on top right-> select advertising facebook

    Continue->then select location age etc.

    Continue
    Assignment:

    june month how many users came from fb, how many from referral

    tools helping improve the sites performance:

    • gtmetrics.com – helps improve the website speed


    • pagespeedinsights from google
    • tools.pingdom

    Acquisition tab has all information of different sources and their contributions -> revenue, active users
    etc.

    Spyfu – gives information of other competitor sites

    User management allows addition of users to account or property


    Shopify – ecommerce website

    Pexels, pixabay.com let u download free image

    To design a website:

    Online store-> themes

    Customize – takes to front end of shopify platform – (Edit code – allows analytics link tracking id to be
    pasted below <head>

    Oberlo – helps you identify product that you can sell – Dropshipping – buying from one place and selling
    at other
    For videos on digital marketing

    • Digitaldeepak.com
    • Google ads academy
    • LinkedIn learning

    Google search console -> first step after creating website is to add/register the website to Google
    console - > add the URL and continue -> verify ownership -> copy the codes and paste in head
    section(Blogger)

    Bing webmaster tools in bing.com also helps improve website performance

    Semrush – helps you analyze competitors data – it is a marketing toolkit

    Moz.com – also helps to improve site

    Majestic.com – improves search performance

    Ahrefs – same as all above

    Emailondeck.com helps to create temporary email-ids for 24 hours. Helps avoid spam mails

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