PINTEREST

SUCCESS
WORKBOOK

by Shruti Pangtey

©DIGITALEMPIRES.CO
 PHASE 1

BUILDING YOUR
FOUNDATION

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 1. PINTEREST ACCOUNT SET-UP

INSTRUCTIONS: Make sure you complete all the steps in this checklist.
This will set the right foundation for you to optimise your account for
Pinterest. And don't even think about skipping!

CREATE BUSINESS ACCOUNT

NOTES
Set up your business account
basics.

✔ CLAIM WEBSITE
Verify the website you will be
saving pins from.

✔ RICH PINS VALIDATED

Make sure to activate rich pins
for your account.

✔ CREATE 10 BOARDS
Make new boards for the top
categories on your account.

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 2. PROFILE
OPTIMIZATION

INSTRUCTIONS: Make sure you complete all the steps in this checklist.
This will help Pinterest understand what your content is all about and
that will further boost your search ranking.

✔ BRAND/BLOG NAME AS THE

NOTES
USERNAME
Add your business name to the
username.

NICHE KEYWORDS IN BIO

✔
The top categories of your blog
should be represented in your
profile bio.

✔ FRIENDLY PROFILE PICTURE

Remember: No creepy, dark
pictures. Only use your logo if
you're a company.

✔ CALL TO ACTION
Add a freebie, workshop or
product.

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©PINFLUENCER ACADEMY
 PHASE 2

MASTERING YOUR
CONTENT

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 CONTENT STRATEGY
STEP 1: DEFINE YOUR GOAL

What is your website or brand about? [eg. food, travel, lifestyle,

#1 technology]

What is your goal when it comes to the content you create online?
#2 [eg.traffic, subscribers, revenue]

Do you think your existing content is in line with your goals? If not,
#3 what do you think can help you reach your goals?

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©PINFLUENCER ACADEMY
 CONTENT STRATEGY
STEP 2: YOUR IDEAL READER

Who do you think is your target audience? [eg. high school kids,
#1 new parents, busy millennials]

Try to imagine your ideal reader. How old are they? What is their
#2 education background? Are they male or female?

What does your ideal reader do for a living? Where do they live?
#3 What are their hobbies and interests?

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©PINFLUENCER ACADEMY
 CONTENT STRATEGY
STEP 3: CONTENT AUDIT

What is the best content on your blog? Write the titles and
#1 categories of the top 5. [based on Google Analytics]

What is the worst content on your blog? Write the titles and
#2 categories of the bottom 5. [based on Google Analytics]

What is the content that you can optimise and/or create new
#3 categories on? [based on Google Analytics]

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©PINFLUENCER ACADEMY
 CONTENT STRATEGY
STEP 4: BRAINSTORM IDEAS

Who is the top performing blogger or brand in your niche? What

#1 are the main categories they target?

What are some quick wins for you that you can target? Write down
#2 potential topic ideas. [based on Uber Suggest or Pinterest Trends]

What type of content is trending in your niche? Write down

#3 potential topic ideas. [based on Pinterest]

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©PINFLUENCER ACADEMY
 CONTENT STRATEGY
STEP 5: CONTENT MANAGEMENT

What are the top 2-3 categories you want to focus on for the next
#1 quarter?

How often do you think you can publish? [try a stretch goal]
#2

Which main platform are you going to focus on for promoting your
#3 content? [hint: where is your audience hanging out?]

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©PINFLUENCER ACADEMY
 PHASE 3

CRUSHING PIN DESIGN

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 PIN DESIGN BASICS

What size of images am I going to create for Pinterest? [600*900,

#1 1000*1500 or 1200*1800]

Where am I going to use images from? Do I have images I can re-

#2 purpose for my pins?

What are going to be the 2 main fonts I use for my pins? [heading,
#3 sub-heading]

What are going to be the primary colour elements of my pin?

#4 [heading, sub-heading, text box]

©DIGITALEMPIRES.CO
 VIRAL PIN DESIGN
CHECKLIST: PART 1

INSTRUCTIONS: Each time you design a pin, make sure you send out a
winner! Use the checklist to determine if your basics are in place!

✔ VERTICAL PIN WITH A 2:3 ASPECT RATIO

Design a pin that is taller than it is wide. A good size is 1000*1500
px. The standard Canva size also works well.

✔ WARM BACKGROUND COLOUR

When adding text overlay on your pin, be sure to work with warm
colours/palettes such as red, orange, yellow.

✔ COMPELLING DESCRIPTION
Write down in a natural manner what a layman can expect to learn
from the post. Adding a hint of mystery or a CTA helps.

✔ RELEVANT KEYWORDS
You know by now that keywords can make or break your ranking.
Be sure to have a list ready to go. Save them to your notes app or
write them down, but don't forget to add them to your pin
description.

©DIGITALEMPIRES.CO
 VIRAL PIN DESIGN
CHECKLIST: PART 2

INSTRUCTIONS: Each time you design a pin, make sure you send out a
winner! Use the checklist to determine if your basics are in place!

✔ TEXT OVERLAY
Simply sharing photos is not enough as a pin. Clear and prominent
text is always a good idea.

✔ HIGH-QUALITY IMAGE(S)
Use the free Canva, Pixabay or Unsplash images to add some
flavour to your pin. Using your own photos is good too.

✔ RESEARCHED HASHTAGS
Add 5-10 hashtags to your pin that are most relevant to your pin
category, title and post.

✔ CLICK-WORTHY HEADLINE
The most critical thing you can do is to work on a headline that
people want to click on. Test 2-3 pins with different headlines and
pick the one that works best.

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©PINFLUENCER ACADEMY
 PHASE 4

UNDERSTANDING
PINTEREST SEO

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 PROFILE SEO

INSTRUCTIONS: Work through this checklist to ensure your Pinterest

profile is optimised for search.

✔ KEYWORDS IN USERNAME
NOTES
Add your main niche keywords.

NICHE KEYWORDS IN BIO

✔
The top categories of your blog
should be represented in your
profile bio.

✔ NICHE PERSONAL BOARDS

Each category of content that
you publish should be
represented by niche boards.

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 BOARD SEO

INSTRUCTIONS: Use this checklist to optimise ALL your existing personal

boards, one by one. Note down the ones you have completed and the
ones that are still pending, but the sooner you complete this exercise, the
better for your SEO results!

✔ KEYWORDS IN BOARD TITLE

NOTES
Make sure you add the main
keyword in the title of the
board.

KEYWORDS IN DESCRIPTION
✔
The description of each board
should include at least 5 main
long-tail related keywords.

HIGH-RANKING PINS
✔
Add at least 50 pins per board
that are well-ranked.

©DIGITALEMPIRES.CO
 PIN SEO

INSTRUCTIONS: Just like every blog post needs to be optimised for

Google for it to have a chance to rank, you need to do the same for EVERY
pin you upload to Pinterest. Use this checklist to do that until it becomes
second nature!

✔ KEYWORDS IN PIN TITLE NOTES

Make sure you add the main
keyword to the title of the pin.

KEYWORDS IN PIN
✔ DESCRIPTION
Each pin description should
include the same keyword as on
the image and title.

BLOG POST URL

✔ Make sure to add the link of the
blog post to your pin.

PUBLISH TO MOST RELEVANT

✔ BOARD
Remember, the first board
matters the most.

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©PINFLUENCER ACADEMY
 PHASE 5

GROWING YOUR TRAFFIC

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 GROUP BOARDS

INSTRUCTIONS: Use this sheet to brainstorm on your exiting group

board strategy and how you can strengthen it to take full advantage
of this traffic strategy.

How many group boards am I a part of? Are they relevant, high-quality,
#1 niche boards?

Write down 5 group boards that you want to be a part of, and apply to
#2 them in the next week.

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©PINFLUENCER ACADEMY
 TAILWIND
COMMUNITIES
INSTRUCTIONS: Use this sheet to brainstorm on your exiting
communities strategy and how you can strengthen it to take full
advantage of this traffic strategy.

How many communities am I a part of? Are they relevant, high-

#1 quality, niche communities?

Are there any other communities that would be more beneficial for
#2 me to be a part of? Write down 3 that you can apply to.

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©PINFLUENCER ACADEMY
 PHASE 6

YOUR PINNING STRATEGY

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 DAILY TASKS

✔ 1 NEW PIN/POST ✔ SAVE OWN CONTENT TO

RELEVANT GROUP BOARDS

SCHEDULE THE NEW PIN TO SAVE EMBEDDED PINS FROM

✔ ✔
TAILWIND YOUR WEBSITE TO PINTEREST

✔ ADD NEW PIN TO RELEVANT ✔ FOLLOW 5 PEOPLE IN YOUR

TAILWIND TRIBE NICHE

✔ PIN 20-30 TIMES ✔ CHECK HOW OLDER PINS ARE

(Auto+Manual) DOING

✔ SAVE HIGH QUALITY CONTENT ✔ ASSESS TRENDING CONTENT

(OTHERS) TO YOUR OWN AND MAKE NOTES
BOARDS

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 MONTHLY TASKS

✔ UPDATE OLD BOARDS WITH OPTIMISED SEO DESCRIPTIONS

✔ CHECK PINTEREST ANALYTICS -> LINK CLICKS

✔ CHECK GOOGLE ANALYTICS -> REFERRALS

✔ CHECK TAILWIND ANALYTICS -> TOP BOARDS/TRIBES/REPINS

✔ BRAINSTORM NEW CONTENT IDEAS

✔ CREATE CONTENT THAT SELLS

©DIGITALEMPIRES.CO
©PINFLUENCER ACADEMY
 RESOURCES
RECOMMENDED TOOLS

AUTOMATION DESIGN

TAILWIND CANVA

BUFFER PICMONKEY

VIRAL TAG CRELLO

WEBSITE KEYWORD RESEARCH

PIN IT BUTTON ON IMAGE KEYSEARCH

SOCIAL PUG UBERSUGGEST

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©PINFLUENCER ACADEMY
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PROVEN ROADMAP FOR
PINTEREST SUCCESS?

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