HOW FAITH COMMUNITIES CAN LEAD VOLUNTEER

MOBILIZATION FOR TUTOR/MENTOR PROGRAMS

A strategy of the Tutor/Mentor Connection (1993-present) and
Tutor/Mentor Institute, LLC (2011-present) www.tutormentorexchange.net

One person trained twelve human beings who went on to so influence the
world that time itself is now recorded as being before (B.C.) or after
(A.D.) his existence.

This quote was taken from the introduction of the book "Jesus, CEO: Using
Ancient Wisdom for Visionary Leadership", written by Laurie Beth Jones and
published by Hyperion. It shows how much power one person has to change the
world. We hope it inspires church leaders to use there communications
systems to change the future for millions of at-risk youth throughout
America, and the world.

The Tutor/Mentor Connection's Interfaith Marketing Strategy

T/MC maps show neighborhoods with the

highest concentrations of poverty in Chicago.
They also show the locations of known
tutor/mentor programs. Our Program Locator
Directory includes contact information for these
programs. Anyone who wants to help, as a
volunteer, donor, business partner or
marketer, can call any of these programs.

The T/MC also has maps showing the location

of Catholic, Methodist, Lutheran, Baptist and
Presbyterian Churches, as well as mosques,
temples and other faith groups in Chicago and
its suburbs. Such a map shows which are in
poverty neighborhood and which are not. We'd
like to help faith groups develop evangelism
strategies which would lead to a more active,
and strategic, role of every church in every
faith group in helping inner city kids be part of
total quality, comprehensive one-on-one tutor/mentor programs.

Visit the Tutor/Mentor Institute at http://www.tutormentorexchange.net to view PDF

essays that illustrate the use of maps. See more at
http://mappingforjustice.blogspot.com

ASSUMPTIONS
1) Many tutor/mentor programs already operate in church buildings

2) Many churches are in neighborhoods where other programs operate and/or

where more programs are needed

3) Every church has a weekly communications system which reaches its

congregation, and through its congregation can reach throughout the city

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, tutormentor2@earthlink.net

4) Different faith groups have higher concentrations of churches in
different parts of the city

5) Every city faith group has one or more city/suburban counterparts who
could be a source of revenue, volunteers, equipment, etc.

OUTREACH STRATEGY:

We want to get churches in affluent suburban areas, as well as in inner city

areas, to be delivering sermons on a regular basis, that tie scripture and
service, and point members to tutor/mentor programs that already exist, or
to neighborhoods, where new programs need to be created.

Inthis graphic, we illustrate how one faith leader (Rev. Hall), can use his/her blog,
sermon, radio show and web site, to reach out to members of the congregation, and
provide information they can share with people in their own networks. We also show
how these faith leaders can host networking sessions at the November and May
Tutor/Mentor Leadership and Networking Conference, in Chicago (discontinued after
May 2015) (see www.tutormentorconference.org ) and how they can host events at
different church, mosque and temple locations, during January and August, to draw
attention to tutor/mentor programs in their own neighborhood, or in neighborhoods
that they have adopted.

The 12 month calendar is the same for all of us. The information on
http://www.tutormentorexchange.net can be used by any faith leader, to support his
own congregation’s learning and involvement in tutor/mentor programs (in Chicago
or in any other city). What changes is the type and style of leadership that any
leader provides to this strategy. As you share what you do on your web site and

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, tutormentor2@earthlink.net

blog, others will learn from you, and the T/MC will build a library of links to show
what different leaders are doing to mobilize congregations and focus them on an on-
going basis on the work of helping kids to careers.

Every time a church confirms that it hosts a tutor/mentor program, we can put a flag
on one of these maps showing that this church hosts a program. Every church that
commits to a year-round communications program, and sends the T/MC a printed
bulletin demonstrating its communications in action, can also be identified on a map
with a flag.

Our goal is that over a year, we see this strategy grow and more faith based
locations in the city of Chicago, and in affluent areas outside of the city, too. This will
demonstrate how many faith groups are "evangelizing" from the pulpit and in their
newsletters for effective tutor/mentor program development. By mapping this
information we will also demonstrate, from faith group to faith group, which has
been more responsive in taking ownership of this campaign.

Our challenge is one of awareness. People who could be volunteers, donors, business
partners, etc. have so many messages cluttering their busy lives that they don't hear
the fragmented calls for help coming from hundreds of tutor/mentor programs and
the children and families they serve.

Getting faith communities to present a "tutor/mentor message" at least four times a

year, in their sermons, newsletters, and web sites, can dramatically increase the
reach, frequency and consistency of our call for help. Each of these needs to point to
the T/MC http://www.tutormentorexchange.net website for information about
programs in all parts of the Chicago region.

Four times a year, we invite the minister/priest/rabbi to include 'support

tutor/mentor programs' message in the sermon and in the church
newsletter.

At the same time we ask that the minister/priest/rabbi encourage church members
to take the message to their company, professional group, fraternity/sorority or
alumni group, and to their local newspaper, to have it reprinted and redistributed to
a larger audience.

STRATEGIC TIME FRAMES:

IT MAKES A DIFFERENCE WHEN YOU COMMUNICATE AND WHAT YOU COMMUNICATE

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, tutormentor2@earthlink.net

1) late August (with a "be a volunteer" message to support Back- to-School
volunteer recruitment)

2) first Sunday in November (Tutor/Mentor Week - give recognition to

students, volunteers and leaders who have joined such programs);

3) mid February - ( profile volunteers, tell of success stories, the need

for volunteers to be leaders, the need for reinforcements, etc.);

4) late April (encourage participation in the Tutor/Mentor Conference);

give praise for the work volunteers, students and programs have done over
the past year, talk about the need for continuing this work during the next
year

In each of these messages, include the T/MC web site of

www.tutormentorexchange.net because that is where their members can go
for more information of what it takes to build and sustain a great mentoring
program.

By sending the same message at the same time each year from hundreds of faith
groups, media and other civic organizations we become like one big choir. Because
we're singing the same song, we make powerful, motivational, music, not just loud
noise. The more faith groups and others who join in this message as the same time
each year, the more likely our message will be heard and responded to by those we
seek to engage in this effort or help through this effort.

Email copies of church bulletins to the Tutor/Mentor Institute, LLC at

tutormentor2@earthlink.net. We will collect copies of the bulletin/ sermon and
report, by denomination, how many churches are implementing this campaign.

MOST IMPORTANT:
REPEAT THIS CYCLE EACH YEAR FOR THE NEXT TEN
YEARS!

Most advertisers know that a single message, not matter

how powerful, will not reach all the people who might
respond, or cause those who are reached to change
behavior. Faith leaders have understood this for two
centuries. That's why they repeat the same message over
and over to their communities.

The only way we will ever reach and help the millions of youth in America who need
extended families of support is to repeat our message over and over to those who
would be part of this chain of support.

We look forward to receiving copies of faith community newsletters and bulletins to

demonstrate this strategy in action.

Contact us: Email: tutormentor2@earthlink.net Social media: https://tutormentorexchange.net/social-media

Note: The names Tutor/Mentor Connection and Tutor/Mentor Institute, LLC are used in different places throughout this
document. The Institute was created in July 2011 to continue the operations of the Tutor/Mentor Connection in Chicago
and to help similar intermediary groups form in other cities. Contact Dan Bassill for more information.

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, tutormentor2@earthlink.net