Professional Documents
Culture Documents
Sorel from NAMYouth Marketing Specialist and will provide for a long term relationship, benefits to your campaigns and alternatives to the same old - same old.
Challenging Times Call For Proactive Measures. We wish to briefly discuss how NAM is relative to the Youth Markets - College and Young Adult Demographics.
Dorm Doorhangers
NAM agencies advertising to college students
College Dorm advertising College Dorm Marketing Utilized as Branding or Call to Action Placed directly on students door handles in college dorms and other campus housing PLUS Part of our Brand Ambassador hand to hand - one to one distributions. Target the top 500 campuses nationally or any of our 2,000+ Campuses Typically 1:2 dorm hanger to student ratio Guerilla Marketing & Advertising Promotions
935,135 Dorm Room Available (Top 500): ALL Inclusive Printing Included College Dorm Room Door Hangers -4COLOR Impressions TOP 500 Campuses Impressions.
Doorhangers
Campus Newspapers
College Newspapers Reaching over 12+ Million Students at more than 2,000+ campuses nationwide. One Stop Buy, Placements and Reporting 95% College Student Newspaper Readership Competitive Pricing National Reach Volume Discounts Premium Placements ONE MEDIA BUY College Display Ads College Classified Ads Free Standing Inserts Spot & Full Color
NAM Youth Marketing Voice 888-631-9222 / Fax 603-452-5069 www.CollegiatePromotions.com
Highly targeted college sampling programs & hand-to-hand offers to college students nationally: CoOp Student Sampling Programs, Custom Campus Sampling Marketing Programs. Exclusively deliver your products to the brandresponsive college market with our networks being your networks.
70% of college students who received a sample eventually purchased the product at a selected store location identified in the promotion.
NAM
Email Marketing
18-25 College Students and recent graduates 5 million+ records 1,000+ College & University Mailing Lists -
Email Marketing
Email Rental Lists: COLLEGE STUDENTS -5 Million Individuals College student names have been compiled from numerous educational sources. Selectable by class year, field of study, college attended, home address, school address, tuition level and competitive rank.. List Usage: All lists are rented for a one-time use unless otherwise agreed upon in writing. Unlimited usage is for a one year period. Sample mailing piece /telemarketing script required on all orders prior to shipping. SMS (Short Service Messages) play game enter sweepstakes receive couponsExclusive content as SMS messages 1.5 BILLION messages delivered monthly 98% of college students carry a cell/mobile phone at all times57.2% of females & 62.3% of male college students Qualified Recipients Targeted Audience Range of Use Distribute Anywhere/Anytime
Email Marketing
Social Network
Social Networks
Online Network
Online Channels
YOUNG ADULT & COLLEGE CHANNELS:
Custom College Student Network Hand selected niche sites that reach current full time college students on content specific to: Education, Entertainment, Gaming, Career, Lifestyle, Technology, and Social Networking. Ability to reach over 3.5MM full time college students per month across the US. Over 35% reach of the entire audience of full time college students across the US each month.
Case Study
Client: Doritos Collisions Election Bag Campaign Business Objective: To increase product relevance among collegiate audiences, as well as celebrate the 2008 presidential election, Doritos wanted to execute a marketing program on the day of and the day prior to election day. Sampling over 2 days in 1-2 locations on campus for Doritos brand during election period Target: College students Timing: Managers-144 cases of the Doritos Collisions (Pizza Cravers and Ranch) product were delivered to each account manger via UPS between 10/28-10/31. Complications: Some Sodexo Managers Received Double Shipments Of Regular and Actual Campaign product. !
Election Bag SUCCESS NAM surpassed Client expectations by delivering over 6000 units per Campaign campus per day versus the 3000 units planned for. The campaign was a smashing
success in that NAM was in constant coordination and communication (phone email conference calls) via: 4 PepsiCo Management 21 Sodexo On Campus Agents 21 Sampling Managers and 63 Staffers.
NAM OOH
References
InvestmentComponent Event Marketing Posters Table Tents Doorhangers Media Board Posters Facebook/Twitter Email Marketing SMS Marketing Online Youth Site Networks Newspapers Departmental Mailings Peer2Peer TOTALS: Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
References
Disclaimer: All corporate logos, marks, names, identities, and/or likenesses utilized within these materials are for display purposes only. There exists no association between any 3rdparty and NAM unless explicitly stated as past vendor or client.. Any potential association, agency, relationship, or copyright infringement created or perceived is neither intended or implied and hereby expressly disclaimed.
In as much as due diligence, NAM is the undisputed leader in this field with over 15 years experience. Buyer beware of pretender financially strapped competitors who have little to no substance and little to no actual networks or industry experience. Low price schemes are not consistent with industry standards, which translates into campaigns that are poorly done at best with little to no transparency. Picking the right company that you will be associating your company name with is imperative for successful implementation and ultimately ROI. We would be happy to illustrate the pros and cons to any offer you entertain via our price match and beat guarantee within reason and explain the realities of such with clear and upfront discussion.
Contact
marcsorel@collegemarketplace.com