ENTERPRISE PERFORMANCE

MANAGEMENT SERVICES

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with the experts
At ITC Infotech, we define Enterprise Performance Management (EPM) as a method to measure, manage and optimize business performance across the organization. Towards this end, we offer a host of services to industry verticals such as retail, consumer packaged goods, airline, hospitality and mining. Our service differentiators include a dedicated EPM practice that enables performance management based approach to Business Intelligence (BI), consulting professionals and integration with BI to provide seamless end-to-end EPM driven BI and dashboard capability. Our EPMBI solutions include retail category analytics for merchandisers, and airline analytics for airline CXOs and revenue managers. We offer pre-defined analytics solutions for common industry pain points, and accelerators to arrive at cost effective solutions.

Core Expertise
n Defining performance management strategy n Business intelligence strategy and roadmap n Dashboard Design

ITC Infotech is a member of the SAP Extended Business program. ITC Infotech provides industry specific accelerators and solution kits, pre-configured Business Intelligence (BI) content and proven methodologies to help clients achieve faster time to market.

Differentiators
n Dedicated EPM Practice under the Business Consulting Group n number and variety of internal businesses and domains to develop analytics solutions Large n business value add through unique Analytics Solution IP Major n End-to-end service capability from EPM consulting to BI implementation

beyond barriers
Domain Landscape

Measure
Define Strategic/ Financial/Operational

Manage

Optimize
Linking Performance to

Strategic Alignment

Performance Models

Strategy Communication

Incentives

Business Planning Metrics/Measures/Scorecards Fact based decision making Risk Management Benchmarks/Alerts Exception based Management

Resource Allocation

Guided Analysis

Dashboards

Service
Business Performance Management
Balanced Scorecard definition n Strategy Maps n Business Scorecards n Initiatives Map n Business and workforce Alignment Solution n Functional Performance Management n Sales n Performance Management Supply n chain performance management Cost n and profitability management

Analytics
n Analysis and Reporting Services n Promotion Lift n Elasticity Price

BI Consulting: EPM driven BI

BI Strategy definition n BI Business Case and Roadmap n definition Business Requirements definition n Dashboard Design n

Customer and Retail n segmentation Vendor n Performance Analytics Solutions n Category Analytics n Working Capital Optimization n Supply n Chain Analytics

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with customized solutions
Customer Successes

Organizational alignment and accountability through Balanced Scorecard

Our Client| One of Indias largest CPG companies Requirement| Our client required business scorecards to align planning and operations with strategic objectives and business goals of the organization. The scorecards are also expected to bring performance visibility and accountability within the organization. Solution| Our solution was delivered using the BALA Balanced Scorecard Framework. The BALA framework has a crisp methodology derived from all the major Performance Management models in use and a number of out-of-box accelerators like metrics repository, analysis paths, information models etc. Using a top down approach of creating executive scorecards cascaded to Functional scorecards, further cascaded to operational scorecards, a comprehensive Business Performance Management Solution was developed The BALA Methodology comprising of executive workshops to discover business objectives, strategy maps and scorecards ensured executive participation and smooth execution of the project A customized governance model was developed to ensure seamless integration of the Balanced Scorecard into the business management calendar and large scale adoption of the program Business Impact| We delivered highly sensitive Business Scorecards at each level of management, providing an automatic alignment and linkages of objectives, metrics and initiatives. This resulted in greater business focus and facilitated better decision making.

Supply Chain Performance Management (SCPM)

Our Client | US Beverages Major Requirement|Our client wanted to use the SAP SCPM product to align supply chain operations to key objectives and enable performance monitoring and root cause analysis Solution|ITC Infotech is a co-innovator of the SAP SCPM product and a preferred global implementation partner. The SCOR model was used in the SAP SCPM product to define the key metrics and create linkages for root cause analysis. We defined and configured SCPM, an effective performance management system across supply chain areas like planning and forecasting, distribution, logistics, inventory management, production scheduling and procurement Business Impact| Senior supply chain executives can view integrated supply chain performance , analyze and identify root causes and decide on actionables for key problems It should enable the supply chain to be more reliable, responsive and cost effective.

Cost and profitability analysis

Our Client | One of Indias largest CPG companies Requirement| We are losing money by selling more, but we dont know why and where? No visibility into product/customer wise true margin leading to suboptimal decision making? Sub-optimal SKU portfolio, leading to margin leakage? Solution| We developed a True Profitability calculation framework for product/customer/market, by incorporating Cost to Serve model. We defined suitable performance management model using Metrics, analysis paths, alerts and reports. We also defined what-if analysis and predictive models. Business Impact| Annual savings of $ 1M (over total revenue of $ 500 M) The first benefit realization started within a month of implementation to the tune of $100K

Reducing customer overdues through credit analytics

Our Client | Major Irish CPG company Requirement|Our client required credit analytics through SAP BO Xcelsius Dashboards to achieve better visibility of customer overdues and get better return on credit capital Solution| Using our Working Capital Optimization Solution, and working with key client business executives, a comprehensive credit management framework was applied to define key credit management objectives, metrics to measure performance, analysis paths to identify root cause and actionables The proprietary Information Model was used to transform business requirements to Interactive Dashboard design. SAP BI/BO Xcelsius, Webi, and Crystal Reports toolset were used to the deliver the analytics solution to the client credit management teams Business Impact| Our Credit Analytics Dashboards allow the CFO to quickly get an overall view of credit management function and identify problem areas like high uninsured debt, high doubtful debt, cash flow shortage etc. Our solution helped the client to drill down to root causes like customer is habitual offender, policy issue, sales is dumping stock on customers, particular controller is overriding too much debt etc. We also enabled identification of individuals responsible for the problem and to initiate action

Improve customer service and profitability through food supply chain performance management
Our Client | Indias leading diversified conglomerate. Requirement Low non-time in-full delivery, leading to customer dissatisfaction Stock-outs leading to lost sales n Higher n inventory age for few categories at all nodes leading to obsolescence Minimal visibility into supply chain to help understand whats n causing these issues Solution An initial dipstick study revealed lack of well-defined and cohesive supply chain metrics to pre-empt aberration. We created a set highly effective process (leading) and outcome (lagging) metrics based on SCOR model. This set of metrics was created with the help of: SCOR n framework Best-in-class" business references n Our expertise in CPG distribution n We created a management and monitoring model for each KPI and the aberrations, thereof. Business Impact Increase n in OTIF by 8% within 3 months. Increase in fill rate and inventory turn by over 10%. n Average age of the inventory was reduced by over 25%. n Decrease in lead time and reduction of wastage. n

Improve customer service by segmenting customers and aligning distribution strategies

Our Client | One of Indias largest CPG companies Requirement| Huge retail outlet customer base was being served through a One size fits all resulting in severe out of stock and cost overrun issues Solution| We analyzed historical sales data and modeled Distinct Retail Outlet segments, to exhibit mutually exclusive transaction trends. We also created differentiated service packs to be applied to different outlet groups. We used a combination of attribute correlation and decision tree algorithm to create the segmentation model. Business Impact| New streamlined service packs for each Customer Segment enabled a more effective customer service strategy.

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beyond expectations
Our EPM practice works closely with the BI Technology Practice to provide end-to-end solutions and create capability on analytics solutions and BI accelerators from domain and EPM point of view. Our close collaboration with SAP has enabled us to co-innovate and partner SAP Supply Chain Performance Management product, it has also enabled us to provide cutting edge solutions to a host of Fortune listed companies globally.

Our Clients Include

Leading CPG company in India n US food distribution major n US beverages major n Major n Irish CPG company Leading luxury hotel chain n A large n European Airlines European CPG company n

ITC INFOTECH
ITC Infotech is a fully owned subsidiary of ITC Ltd, a diversified business conglomerate. ITC is one of Indias foremost private sector companies and runs market-leading businesses in multiple segments. ITC completed 100 years of leadership in 2010. ITC Infotech is a global IT services and solutions company. The company focuses on developing industry specific solutions aimed at clients unique business requirements and challenges in critical performance areas. ITC Infotech has also established technology Centers of Excellence (CoEs) to deepen capabilities and incubate cutting-edge technical competencies. A robust outsourcing model, comprehensive suite of differentiated solutions, and focus on excellence in execution, have provided ITC Infotech a leadership position in its chosen domains. The company is working with a bevy of Fortune listed global customers and its service delivery footprint spans five continents, spread across 140 countries.

To contact our subject matter experts, please write to: contact.us@itcinfotech.com

Global Locations
North America: New Jersey, New York, San Jose, Houston, Troy, Bentonville EMEA: Milton Keynes, Copenhagen, Prague, Johannesburg Asia Pac: Kolkata, Bangalore, Victoria, Singapore

All content/information present here is the exclusive property of ITC Infotech, and correct at the time of publishing. All trademarks are the registered property of the respective owners and are used herein for identification purposes only. Unauthorized use of content /information appearing here may violate copyright, trademark and other applicable laws. Copyright 2011 ITC Infotech India Ltd. All rights reserved.