Lezione 1 - 09/03/2022 - Entrepreneurship

• Slide Lezioni:
[Link]
Lezione 2 – 16/03/2022 – Entrepreneurship (Slide Session 1 + Session Workbook 1)
• Discussing with other is important to develop an idea
• Invention is something “new to the world”
• A scientific invention may be difficult to convert in an invention for the people
• Extention: move something from a market to another market
• Duplication: copy or imitate something
• Blundle: combination of things that typically don’t stay togheter. We have to pay attention for the
reason why the 2 things aren’t bundled for don’t bundle something that can’t be good
• The opportunities aren’t always open. Information can take the opportunities open for more time
• It’s impossible to have any competeitors. If there aren’t competitotors, or the idea isn’t good or the
are big barriers for enter in this market
• Entreprenurship isn’t a job, it’s a mindset
• All the ideas aren’t a good ideas
• Embrace your bad ideas → embrace your breaktrough ideas
• A better approach to entrerprenuship: measure → learn → bluid → measure → learn → build → ...
• Each of us is a differnt kind of an entreprenuer. The things that’s is important is to find an opportunity
• The corridor are the sedimentation of our hobbies, network, ecc and the doors of the corridor are
the opportunity. You can open the door and see that there is nothing of interesting
• Network is important because the best idea can be the ideo of somenone else but if you have a great
network you can jump into a good idea
• 5 false myths about entrepreneurship:
o Entrepreneurs are born not made
o It takes a lot of money to start a business
o You have to be young to be an entrepreneur
o Entrepreneurs always take huge risk
o Entrepreneurship is fun
• LIFE MAP PAG. 15 (LIBRO DI TESTO)
o the choose of high school
o the change of high school
o the work experience
o the choice to go to the university
• SKILLMAP PAG. 17 (LIBRO DI TESTO)

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 • LIFE MAP PAG. 19 (LIBRO DI TESTO)

leader playing games

concentrated watch series
accurate discorvery new things

create something new creative

willing to learn

Lezione 3 – 17/03/2022 - Entrepreneurship (Slide Session 2 + Session Workbook 1)

• Breakthrough Idea: PAG. 13 (LIBRO DI TESTO)
o Concept: an app to reserve a place at the restaurant and choose the dishes and when you
arrive you’ll immediatly find your dishes
o Users: workers that want to eat well and fast
o Business Model: restaurant and a free dowload app
o Resources: potential investors, a local, staff, coding an app
o Visualize:

o Concept: a system of rechargeable car columns

o Users: owner of electric car
o Business Model:
o Resources: potential investors, engineers, public permesses
o Visualize:

o Concept: you can create your own action figure and we will create it. You put the logo of big
company like adevertising to finance the business
o Users: collectors
o Business Model: website
o Resources: potential investors, 3D printers
o Visualize:
• For the business is very important know what the costumers want

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 • 5 roles people might play in a buying decision:

• If the value is negative it’s a failure

• We learning by the real circumstances and then we transform the circumstances into input for our
business
• Circumstances are more important than customer characteristics
• How can you uncover jobs to be done?
o Think about whether you have a job that needs to be done
o Look for nonconsumption
o Take note of work-arounds
o Consider tasks people want to avoid
o Be alert to new uses for existing products
Lezione 4 – 23/03/2022 - Entrepreneurship (Slide Session 3)
• Svolgimento lavoro a gruppi
• Compilazione pagine 25, 27, 29, 33 del libro di testo
Lezione 5 – 24/03/2022 - Entrepreneurship (Slide Session 3)
• It’s a paradox that we want to reduce the cost but we want quality at the same time. We also wnat
variety
• We wnat that all our senses are be involved in the process of buying
• Badge Value: when you buy something to show your status
• We have to select not all elements of value but maximum 4 of this that are super important for our
costumers
• Some things are usless but are important for the status. Sometimes you gift something to someone
to remind to his/her your status
Lezione 6 – 30/03/2022 - Entrepreneurship (Slide Session 3 Workbook)
• Compilazione pagine 51, 53, 55, 57 del libro di testo
• “Ninunzzo needs a way to reduce the days with headache because it affects in daily life and he wants
to live better with himself”
• HOW WE MIGHT:
o How might we provide the cure for the headache?
o How might we Provide more catchy organized diary?
o How might we Provide the medical search for the headache?
o How might we improve the headache sufferers’ life?
o How might we Improve the app’s partnerships?
o How might we Improve the app’s design, in order to make it appealing and the user
experience?
▪ How might we improve the headache sufferers’ life?
▪ WHY? Because they suffers a lot every day
▪ WHY? Because for the headache there is not a final cure
▪ WHY? Because there is not enough medical research about these disease
▪ WHY? Because there are many different triggering causes
▪ WHY? Because everyone is different and and there aren’t enough data to create a
truthful profile
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 ▪ WHY? Because there are not methods to collects data in the same medical database
Lezione 7 – 31/03/2022 - Entrepreneurship (Slide Session 4)
• To defeat the competitors you have to know perfectly what they do to improve your services and/or product
Lezione 8 – 06/04/2022 - Entrepreneurship (Slide Session 4 Workbook)
• Compilazione pagine 37, 39, 41, 43, 45 del libro di testo
Lezione 9 – 13/04/2022 - Entrepreneurship (Slide Session 5 Workbook - Part 1)
• Compilazione pagine 73, 79, 83, 85, 103, 105 del libro di testo
Lezione 10 – 20/04/2022 – Entrepeneurship (Slide Session 5 Workbook - Part 2)
• Compilazione pagine 71, 75, 77, 87, 89 del libro di testo
Lezione 11 – 21/04/2022 - Entrepreneurship (Slide Session 5 + Session 5 Workbook - Part 3)
• Compilazione pagine 81 del libro di testo
Lezione 12 – 27/04/2022 - Entrepreneurship (Slide Session 6 + Session 6 Workbook - Part 1)
• Logo have to be “future oriented” and “modular” (es: Amazon prime, Amazon kindle, etc.)
• Logo have to be protectable from other competitors
Lezione 13 – 28/04/2022 - Entrepreneurship (Slide Session Session 6 Workbook - Part 2)
• Compilazione pagine 93, 95, 97 del libro di testo
Lezione 14 – 04/05/2022 - Entrepreneurship (Slide Session Session 7)
• Evidence is more important than opinion
Lezione 15 – 05/05/2022 - Entrepreneurship (Slide Session Session 7 Workbook - Part 1/2)
• Compilazione pagine 61 del libro di testo
Lezione 16 – 11/05/2022 - Entrepreneurship (Slide Session Session 8 + Session 8 Workbook)
• Presentation Opening:
o Company Logo
o Name of Company
o Company Tag Line
o Name and title of the presenter
• Compilazione pagine 109, 111, 113 del libro di testo
Lezione 17 – 12/05/2022 - Entrepreneurship
• Lavoro a gruppi in aulta per ultimare i lavori e le relative presentazioni
Lezione 18 – 17/05/2022 - Entrepreneurship
• Sessione di prova delle presentazioni e “Q&A Session” relativa ai lavori di gruppo
Lezione 19 – 18/05/2022 - Entrepreneurship
• Sessione di presentazione di tutti i lavori a gruppi

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