Entrepreneurship Development

Dr. D. SanthanaKrishnan, Innovation and E Cell Coordinator, SR-CAS Coimbatore.

 QUIZ
 Who is the Founder of KFC? 24 Lakh Crores – 32 Billion $
 Who is the Founder of Apple? 52 lakh Crores – 73 Billion $
 Who is Mark zuckerberg? 50 lakh Crore – 70 Billion $
 Who is Jan Koum and Brian Action? 11 lakh Crores – 16 Billion $
 Who is the founder of Amazon? 73 lakh Crores – 90 Billion $
 Who is Pierre Omidyar? 27 Lakh Crores – 35 Billion $
 Who is the founder of Flipkart? 1600 Crores
 Who is the founder of Ola Cabs? 1250 Crores
 Who is the founder of Oyo? 1400 crores
How this Asset Happened?
Creativity in Business: Entrepreneurship
The activity of setting up a business or businesses, taking on
financial risks in the hope of profit.
Who is an Entrepreneur ?
Entrepreneur is an innovative person who maximizes his profits by
following new strategies or venturing into new products or
services.
Entrepreneur vs Businessman
Famous Indian & World Entrepreneurs
Famous Women Entrepreneurs

Sheryl Sandberg
Cher Whang

JK Rowling

Indra Nooyi
You can also be…
Now You will get 3 Questions in mind.
Why Entrepreneurship is Important?

 Entrepreneurship drives business creation

- Finding New Markets and Products.
 Businesses creation drives value addition
- Products and services creates Economic Value.
 Value addition drives job creation
- Creates Job opportunities to youth.
 Job creation drives consumption
- Steady Income make the Purchase Power & ability to spend.
 Consumption drives entrepreneurship
- Need & wants are more so larger Market is Created.
What are the skill sets needed for
an Entrepreneur.
 Resiliency – Come out Quickly from your downs.
 Focus – On Vision and Goal.
 Invest for the long-term – Stop, Pause and Plan every Quarterly.
 Find and manage people – Networking.
 Sell – The product has to be there when customers are ready to buy.
 Learn – New technologies, Trends, & Mistakes.
 Self-reflection – Allow Downtime, Don’t burn out Physically & Emotionally.
 Self-reliance – Resourceful Enough.
How you become an Entrepreneur
To get Start with…
 Take a Stand for Yourself – Decision Making.
 Identify the Right Business for You – Explore, Do what you Know, Do what others
do, Solve a common Problem
 Business Planning Improves Your Chances for Success – Ask Questions.
 Know Your Target Audience Before You Spend a Penny – Know Your Customers.
 Understand Your Personal Finances and Choose the Right Kind of Money You
Need for Your Business – Budget.
 Build a Support Network – Social Media Networking.
 Sell By Creating Value – What can you give them.
 Get the Word Out – Advertise and Market.
Design Thinking

 “Design thinking is a process for creative problem solving.” ... Design

thinking encourages organizations to focus on the people they're

creating for and leads to human-centered products, services, and

internal processes. The core of design thinking is getting actionable

and knowing your questions

3 I’s to keep in mind
Simple Business Plan Preparation
 A description of the problem your customers have
 Your solution (your product or service)
 Business Mode (How you make your Money)
 Target Market (Who is your customer and how many of them are
there)
 Competitive Advantage
 Management Team
 Financial Summary
 Funding Required.
Start Up Funding Agencies in India
 Startupindia.gov.in
 Seedfund.in
 SIDBI Start Up Mitra.in
 MSME
 SME
 DST
 Mudra Yogna Scheme
 Letsventure.com
 Venture Capital Funding Agencies etc…
 Contact Me Before 9 PM
24/7
Dr. D. Santhanakrishnan
Innovation Cell & EDC Co-ordinator
Department of International Business
Sri Ramakrishna College of Arts & Science (Autonomous)
edc @srcas.ac.in
sk@srcas.ac.in
Mobile/ Watsapp: 96007 71096