Direction

Meaning
&
Definition

Presented by:
N Nair
 Direction
English Language defines Direction as:

• The path on which something is moving or

pointing.
• A Statement that tells a person what to do
and how to do it
• An order or an instruction
Direction : Meaning & Definition
From some prominent people

According to Koontz and O’ Donnel :

Direction is a complex function that includes all those activities which are
designed to encourage subordinates to work effectively and efficiently in
both the short and long term

According to Newman and Warren :

Activating deals with the steps a manager takes to encourage subordinates
and others to carry out plans.
Direction : Meaning & Definition
From some prominent people

According to Marshall E Dimock:

The heart of administration is the directing function which involves
determining scope, giving orders and instructions and providing dynamic
leadership.

According to Earnest Dale:

Directing is telling people what to do and seeing that they do it to the best
of their ability
DIRECTION
Definition 1

Directing is said to be the heart of the management process.

It is one of the most important roles of the manager which
influences every other function of management

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DIRECTION
Definition 2

Directing is one of the most important roles and challenges of a

manager or the Managerial Team

● Departments ● Change in Plan

● Human & Technical Skills ● Change in organization
● Personal Challenges ● Change of Staff
● One Direction ● Change of Control

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 Direction
Definition 3

 Directing is the process by which a manager

communicates with subordinates or other members of the
organization in order to achieve the organizational
objectives
DIRECTION
Definition 4

 Directing is the function that guides, inspires, oversees and instructs

people towards accomplishment of organizational goals

● To Guide
● To Inspire
● To Oversee
● To Instruct

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Direction
Definition 5

 Direction means issuance of orders, leading and motivating

subordinates as they go about executing plans & orders.

• Issuance of Orders
• Leading
• Motivating
Thank you!

Presented by:
N Nair

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