ANNEXURE 1

CAR LENGTHS AND ENGINE CAPACITIES

CAR

LENGTH
(CM)

ENGINE
CAPACITY
(CC)

Altus
Pico
N800
j10
Wagon S
Ion
Velocity
Velvet
Metro
Scorpion
Fortune

3488
3099
3214
3724
3645
3668
3776
4534
4569
5098
5120

1000
800
800
1248
1278
1204
1250
1499
1562
2609
2179

ANNEXURE 2
POSITIONING MAP

EMOTIONAL

FORTUNE

Benefits Emphasized

(1,3) (2,
METRO

(1,2) (2,
J 10

VELVET

SCORPIONS

(1,1) (2,

WAGO

FUNCTIONAL

INDIVIDUAL

Primary

NE

ION

1,3) (2,3) (3,3)

VELOCITY
PICO

1,2) (2,2) (3,2)

N 800

J 10

VET

ALTUS

RPIONS

1,1) (2,1) (3,1)

WAGON S

FAMILY

Primary focus

ANNEXURE 3
SALES FIGURES AND GROWTH RATES

SEGMENT

Mini

Compact

VEHICLES

Altus

Pico

N800

j10

Wagon S

SALES (last month - units)

CURRENT MARKET SHARE
TOTAL SALES (last month-units)
ANNUAL GROWTH RATE
POTENTIAL UNTAPPED MARKET
CURRENT PRICE

15200
73%

3900
19%
20700
10%
30%
140000

1600
8%

11500
33%

7900
23%

250000

220000

360000

35100
12%
10%
330000

Compact

Sedan

SUV

Ion

Velocity

Velvet

Metro

Scorpion

Fortune

7900
23%

7800
22%

6300
65%

3400
35%

2250
65%

1200
35%

35100
12%
10%
370000

420000

9700
7%
30%
550000
670000

3450
7%
120%
1200000
980000

ANNEXURE 4
PRODUCT ATTRIBUTES AND COST

SEGMENT

Mini

VEHICLES

Altus

Pico

Air Conditioner
Power Windows
Power Steering

PRODUCT ATTRIBUTES

Anti-Lock Braking System

Air-Bags (Driver |
Passenger)
Leather Seats
CD Player

COST OF ADDING ATTRIBUTE

Air Conditioner

15000

Power Windows

6000

Power Steering

15000

Anti-Lock Braking System

12000

Air-Bags (Driver |
Passenger)

30000

Leather Seats

7000

CD Player

7000

BASE COST

120000

TRANSPORTATION AND LOGISTICS COST (per unit | on

base cost)

5%

N800

Compact
j10

Wagon S

Ion

Sedan
Velocity

Velvet

Metro

SUV
Scorpion

Fortune

15000

17000

17000

6000

10000

10000

15000

15000

15000

12000

12000

15000

30000

40000

40000

7000

9000

9000

7000

10000

10000

250000

280000

600000

6%

4%

2%

ANNEXURE 5
MARKET SHARE DISTRIBUTION REPORT

ANNEXURE 6
CUSTOMER NEED MAPPING

ANNEXURE 7
GEOGRAPHICAL DATA
NORTH

SOUTH

EAST

AREA (sq km)

POPULATION DENSITY (per sq km)

307690
322

258798
454

145768
470

MALES

56%

60%

50%

FEMALES

44%

40%

50%

<1 LPA

40%

30%

20%

1 - 3 LPA

30%

40%

20%

3-5 LPA

20%

20%

30%

5-10 LPA
>10 LPA

7%
3%

5%
5%

20%
10%

North
South
east
west

40:30:20:7:3
30:40:20:5:5
20:20:30:20:10
20:25:30:10:15

1
2

WEST

3
4
5

567789
345
Less than
1 lakh
North

55%
45%

NA

Highest 30%

Compact-3.3-4.2-4 cars(3 to 5)

NA

Second highest
20%

Sedan-5.5 to 6.7-2 cars( 5 t o10)

NA

Third 7%

SUV-9.8 TO 12 LAKH-2 CARS( greater than 10)

NA

Fourth 3%

Mini
Compact
Sedan
SUV

N
29722854
19815236
6935333
2972285

Mini-1.4 to 2.5 lakh-3 cars(1 to 3)

20%

25%
North
30%
10%
15%

S
46997716.8
23498858.4
5874714.6
5874714.6

South

East
Second
highest 20
Highest 40 % %

west
Second
highest
25%

Second
Highest
Highest 20% 30%
Second
highest 20
Third 5%
%
Third
highest
Third 5%
10%

Highest
30%

E
13702192
20553288
13702192
6851096

W
48971801
58766162
19588721
29383081

Fourth
10%

Thid 15%
Best
West
West
West
West

Second best
South
South
East
East

Third
North
East
North
South

Fourth
East
North
South
North

ANNEXURE 8
COMMISSION RATES

Mini
200000
Cost

5000

Compact Sedan
SUV
355000
540000
950000
8875

16200

28500

ANNEXURE 9
AD INCIDENCE TEST REPORTS

ANNEXURE 10
LIST OF TELEVISION NETWORKS AND COST OF ADVERTISING
TV channel

Description

National Geo

Telecasts documentaries on
nature and science

NDTV BIZ

Telecasts business news

ESPNET

Sports Channel

STARZ

Telecasts Hindi Soap Opera

AXNETWORK

Telecasts action movies and

action based reality shows

CARTOON NET

Telecasts cartoon shows

MUZICTV

Music Channel

AAJ KAL

Hindi News channel

T OF ADVERTISING
NORMAL RATE(per
second)

PRIME TIME RATE (per

second)

20000

22000

20000

25000

15000

30000

15000

28000

10000

25000

14000

16000

12000

17000

17000

25000

8800000 20000000
10000000 20000000
12000000 15000000
11200000 15000000
10000000 10000000
6400000 14000000
6800000 12000000
10000000 17000000