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Kraft Foods Fact Sheet
Kraft Foods Fact Sheet
Confectionery
$ $
28 18 14
Biscuits
22%
% %
Beverages
$ $ $ $ $
Cheese
7.0
Convenient Meals
5.0 4.0
10% 8
%
Grocery
Total
49.2*
Confectionery 28% Developing Markets 28%
Beverages 18%
Biscuits 22%
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Kraft Foods is a global snacks powerhouse with an unrivaled portfolio of brands people love.
We are the worlds second largest food company with annual revenues of $49.2 billion Millions of times a day, in approximately 170 countries, consumers reach for their favorite Kraft Foods brands. Eleven of the companys iconic brandsincluding Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Tridentgenerate revenue of more than $1 billion annually, and 40 have been loved for more than a century. More than 80 percent of our revenues come from products that hold the No. 1 share position in their respective categories. And more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor. We make a delicious difference by fighting hunger and encouraging healthy lifestyles. Over the past 25 years, weve donated nearly a billion dollars in cash and food. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poors 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
We understand that actions speak louder than words, so at Kraft Foods, we: Inspire trust Act like owners Keep it simple Are open and inclusive Tell it like it is Lead from the head and the heart Discuss, decide, deliver
$2.39
$38.8
$1.90
2008
2009 $3.8
2010
2008
2009
2010
$2.8
$1.12
$1.16
$1.16
2008
2009
2010
2008
2009
2010
The Company defines Free Cash Flow as Net Cash provided by Operating Activities less Capital Expenditures. Net Cash provided by Operating Activities was $4.1, $5.1 and $3.7 billion for 2008 through 2010, respectively. Capital Expenditures were $1.4, $1.3 and $1.7 billion for 2008 through 2010, respectively.* *Totals may not sum due to rounding.
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Net revenues $49,207 Cost of sales 31,305 Operating income 5,666 Operating margin 11.5% Interest and other expense, net 2,024 Earnings from continuing operations before income taxes 3,642 Provision for income taxes 1,147 Earnings and gain from discontinued operations, net of income taxes 1,644 Net earnings 4,139 Noncontrolling interest 25 Net earnings attributable to Kraft Foods 4,114 Basic EPS attributable to Kraft Foods: Continuing operations Discontinued operations Net earnings attributable to Kraft Foods Diluted EPS attributable to Kraft Foods: Continuing operations Discontinued operations Net earnings attributable to Kraft Foods Dividends declared per share Dividends declared as a % of BasicEPS Dividends declared as a % of DilutedEPS Weighted-average shares - Basic Weighted-average shares - Diluted Net cash provided by operating activities Capital expenditures Free cash flow* Depreciation Property, plant and equipment, net Inventories, net Total assets Long-term debt Total debt Total long-term liabilities Total Kraft Foods Shareholders Equity Total equity Book value per common share outstanding Market price per Common Stock share - high / low Closing price of Common Stock at year end Price / earnings ratio at year end - Basic Price / earnings ratio at year end - Diluted Shares outstanding at year end Number of employees 1.44 0.96 2.40 1.44 0.95 2.39 1.16 48.3% 48.5% 1,715 1,720 3,748 1,661 2,087 1,229 13,792 5,310 95,289 26,859 28,724 43,687 35,834 35,942 20.50 32.67-27.09 31.51 13 13 1,748 127,000
* Please see Non-GAAP Financial Measures section in Item 7 of our 2010 Annual Report on Form 10-K.
Key Contacts
Corporate Offices Kraft Foods Inc. Three Lakes Drive Northfield, IL 60093 Investor Relations ir@kraftfoods.com 1-847-646-5494 www.kraftfoodscompany.com/investor Media news@kraftfoods.com 1-847-646-4538 Consumers consumers@kraftfoods.com 1-800-323-0768
Transfer Agent Investment Plan for Kraft Foods c/o Wells Fargo Shareowner Services P.O. Box 64874 St. Paul, MN 55164-0874 stocktransfer@wellsfargo.com 1-866-655-7238
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Historical Timeline
Dong Suh Foods joint venture is formed in Korea with General Foods.
The Kenyan Coffee Company in London begins producing fresh ground coffee that will become known as Kenco.
1895
Philip Morris Cos. acquires Nabisco Holdings Corp. for $19.2 billion and integrates it into Kraft Foods, giving Kraft ownership of many powerhouse brands.
Theodore Tobler, Swiss chocolate maker, introduces the Toblerone chocolate bar.
C.W. Post starts his ready-to-eat cereal company in Battle Creek, Michigan, with the introduction of Postum cereal beverage. He introduces Grape-Nuts cereal two years later.
The Suchard company, established in Switzerland in 1825 by Philippe Suchard, introduces its first milk chocolate brand, Milka.
1916
J.L. Kraft receives the first of many patents for his method of producing process cheese.
1982
1993
2003
Kraft Foods partners with Rainforest Alliance on sustainable coffee initiative.
Kraft Macaroni & Cheese dinner enters national markets with the phrase A meal for 4...in 9 minutes.
1963
Johann Jacobs in Bremen, Germany, establishes Jacobs Kaffee. It will ultimately become one of Europes leading coffee companies.
Freia Marabou, the leading confectionery company in Scandinavia, is acquired for $1.3 billion.
1895
Chips Ahoy! chocolate chip cookies make their first appearance. They are packaged in a modified coffee bag that could be re-rolled and sealed after its first opened.
Shares of Kraft Foods Inc. stock begin trading on the New York Stock Exchange.
2001
1929 1933
1767
Bayldon and Berry begin selling candied fruit peel to the citizens of York, England. Joseph Terry soon joins and the business grows to become Terrys of York.
James L. Kraft begins a wholesale cheese business in Chicago, Illinois. By 1914 the company opens its first plant and begins manufacturing its own cheese.
Planters introduces the Mr. Peanut trademark figure after it was submitted by a schoolboy in a companysponsored contest. Miracle Whip salad dressing is introduced at the Chicagos Century of Progress Worlds Fair.
General Foods introduces Tang breakfast beverage crystals.
1957
1988
Kraft, Inc. becomes a part of Philip Morris Cos. which purchases Kraft for $12.9 billion.
2003
Kraft acquires Back to Nature brand cereal and granola business.
General Foods introduces Stove Top stuffing mix into test markets. It is available nationally in 1973.
1700
1952
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1900
1910
1920
1930
1940
1950
1960
1970
1980
1985 1969
1990
2007
2000
1883
2007
Philip Morris Cos. purchases General Foods for $5.6 billion. Kraft Foods is spun off from parent company Altria Group Inc. and becomes fully independent. Kraft Foods acquires the global biscuit business of Groupe Danone for $7.6 billion.
Named for the Gold Coast of Africa, the origin of the exotic beans used in its sumptuous chocolates, Cte dOr is born.
Vegemite yeast spread is introduced in Australia by Fred Walker & Co. of Melbourne. In 1926 Kraft Cheese Company acquires an interest in the company.
Kraft Cheese Company acquires the Phenix Cheese Corporation, maker of Philadelphia Brand cream cheese (introduced in the U.S. in 1880), and changes its name to Kraft-Phenix Cheese Corporation.
Cheez Whiz is introduced in test markets and is available nationally the next year.
1923
1892
1906
1953
Neil Armstrong becomes the first man to walk on the moon. Tang powdered beverage and Oscar Mayer wieners are used on board Apollo 11.
Kraft-Phenix Cheese Company introduces Velveeta process cheese food in the U.S. and Canada simultaneously.
Joel Cheek blends a special coffee for the Maxwell House Hotel in Nashville, Tennessee. It becomes known as Maxwell House coffee.
1924
J.L. Kraft & Bros. Co. changes its name to Kraft Cheese Company, goes public and has its first shares traded.
1898
Oscar F. Mayer & Bros., established in 1883, is among the first meat packers to obtain the Federal Meat Inspection stamp of approval.
1934
1963
The Oscar Mayer wiener jingle is introduced in TV advertising. Oh, I wish I were an Oscar Mayer wiener...
1989
2010
Kraft Foods divests its Pizza business for $3.7 billion.
1950
1912 1936
The Wienermobile makes its first appearance for Oscar Mayer & Co.
Ajinomoto General Foods (AGF), joint venture with Ajinomoto, created in Japan.
2010
Kraft Deluxe process cheese slices are the first commercially packaged sliced cheese.
The National Biscuit Company is created through a merger of dozens of local and regional bakeries across the U.S.
1973
2004
Tassimo hot beverage system launches in France; other countries soon follow.
Kraft Foods acquires Cadbury plc for $18.5 billion.