FEDERAL URDU UNIVERSITY Gulshan_e_Iqbal ,Karachi

PRESENTED TO: MISS SHANZA

PRESENTED TO: MISS SHANZA PRESENTED BY: KASHIF MEHMOOD BUTT MUHAMMAD FAHAD JUNAID SHAHZAD HUSSAIN .

OVERVIEW Introduction SWOT Analysis Conclusion .

JUNAID BBA-09-34 Introduction .

Nestle is a Swiss company. Nestlé Milk Pak Limited (NML) was incorporated in Pakistan under the Companies Ordinance. founded in 1866 by Henri Nestle.INTRODUCTION ³Nestlé´ is a Swiss-German word which means ³Little Nest´ which is its trademark. 1984 & listed on Karachi and Lahore stock exchanges since 1980. Nestlé Pure Life was launched in Pakistan in 1998 .

MISSION STATEMENT "Nestlé is the largest food company in the world. . more important to them is to be the world's leading food company´. But.

Brands of Nestle« .

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KASHIF MEHMOOD BUTT BBA-09-35 STRENGTH TO BUILD ON .

These brands are almost generic to their product categories. . An international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones. Meggi and Cerelec. RESEARCH & DEVELOPMENT: Nestle has a worldwide network of centers in 17 locations on four continents. PRODUCT INNOVATION: The company has been continuously introducing new products for its Pakistani patterns on frequent basis.STRENGTHS BRAND STRENGTH: Nestle has some very strong brands like Nescafe. thus expanding its product offerings.

LOW COST: they are low cost operators which allow them to not only beat competition but also edging ahead operating excellence. . innovation. product availability and communication are major strengths.STRENGTHS MARKET SHARE: Another thing is high level of market share and that people all over the world trust and recognizes Nestle as a big brand name. renovation.

MUHAMMAD FAHAD BBA-09-47 WEAKNESSES TO COVER ON .

WEAKNESSES MATURE MARKETS: One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants. PLAIN YOGURT: Nestle Plain Yogurt has proved to be a Nestle weakness because it has been unable to make its market place in USA. Less consumer research in few areas. . But Nestle by analyzing the sensitive areas can overcome its weaknesses.

WEAKNESSES EXPORTS: The company¶s exports stood at Rs 2. .571 m at the end of 2003 (11% of revenues) a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia). This constitutes a big chunk of the total exports to a single location.

.WEAKNESSES Supply chain : The company has a complex supply chain management.

KASHIF MEHMOOD BUTT BBA-09-35 OPPORTUNITIES TO CAPTURE .

Carnation. Product offerings : The company has the option to expand its product folio by introducing more brands. Global hub : Since manufacturing of some products is cheaper in ASIA than in any other continent. the consumption of most FMCG products is likely to grow. Nestle Pakistan could become an export hub for the parent in certain product categories.Expansion : Potential to expand to smaller towns and other geographies. With Pakistan's demographic profile changing in favour of the consuming class. countries. etc. Smartest Chocolates. OPPORTUNITIES . which its parents are famed for like breakfast cereals.

SHAHZAD HUSSAIN BBA-09-05 THREATS TO DEFEND ON .

Off late.THREATS Competition : Immense competition from the organized as well as the unorganized sectors. In the past 2-3 years. to liberalise its trade and investment policies to enable the country to better function in the globalised economy. Changing consumer trends : Increased consumer spending on consumer durables resulting in lower spending on FMCG (fast moving consumer goods) products. the Indian Government has reduced the import duty of food segments thus intensifying the battle. the performance of the FMCG sector has been lackluster. .

.THREATS International marketing standards : Nestle is facing the threats by worldwide community due to its violation of international marketing standards. increasing packaging and manufacturing costs But the companies¶ may not be able to pass on the full burden of these onto the customers. and intern. Sectoral woes : Rising prices of raw materials and fuels. Many conferences and campaigns have been held against Nestle in this regard which can damage the name and trust of its customers.

 Nestle is using its brand name and Its packaging is good to promote its products & it¶s very popular as compared to its competitors.CONCLUSION Nestle is a market leader due to different reasons:  Its price is high against its competitors but it matches its quality with its competitors.  We can easily find Nestle from any retailer shop. . Nestle is today the world¶s largest food and beverage company with its mission to provide healthier lifestyle.

GENERAL INFORMATION Name of the agency: Regional Sales Office. First Floor. 92-055-3733243 . Country: Pakistan. Satellite Town. Satellite Town Market. Postal code and City: 52250. Gujranwala. Phone: 92-055-3733415. Pakistan. Postal address: Plot No: 144-A. Gujranwala.

pk WWW-address: www. Ikram Elahi Function contact person: Sales Administration Executive.com Contact person: Mr.Fax: 92-055-3733379 E-mail: nestle_gj_se@brain.Nestle. .net.

FINANCED BY: Muhammad Fahad COMPLIED BY: Junaid OUT DOOR WORK BY: Shahzad Hussain Kashif Mehmood Butt PRESENTED BY THE GROUP: ULTIMATE OPPORTUNIST .

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