emphasis

MONTHLY
Febr uar y
2012
T H E G R E A T E R F O R T W A Y N E C H A M B E R O F C O M M E R C E
Get your
business
noticed
f wchamber. org/emphasi s
From left are three of the presenters
in The Chambers frst-ever Media
and P.R. Summit:
Jef Bowman of Indianas NewsCenter,
Ryan Elijah of Indianas NewsCenter,
and Larry Wardlaw of Asher Agency.
Learn how at our
Media and P.R.
Summit on Feb. 22
Page 8
Aprils Disney Institute: Quality Service 4 Leadership takes practice 7 Chamber events calendar 14
Interested?
Contact Gulya Alexander @ 260-407-6450 or galexander@niic.net
In Innovation Park, directly adjacent to IPFW and Ivy Tech North Free parking
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FEBRUARY 2012 EMPHASI S MONTHLY 3
4 Aprils Disney Institute will
focus on quality service
5 Youre the winner when your
business chooses interns
6 Mike Landram on Right to
Work
7 Leadership takes practice
8 2012 Media and P.R. Summit:
Get your business noticed
8 Allegiant marks 5 years in Fort
Wayne
9 Your Chamber discount guide
10 Watch for signs of heart attack
10 Value is more than just saving
money
11 Get smart about credit
12 Ribbon cuttings
13 Ground breakings and new
and renewing members
14 Chamber Calendar of Events
Chamber members and friends,
Welcome to the February issue of Emphasis
Magazine. Emphasis Magazine is now in its
second year and weve heard from many you how
much you enjoy it.
Tis months cover showcases some familiar
faces. Teyre just a few of the presenters at the
Media and P.R. Summit (see Page 8) taking place
at Te Chamber on the 22nd. Tis Summit is
designed to help you and your team work closely
with the media and build good PR for your busi-
ness.
Hosted by experts who work directly in media
and PR every day, this will give you the hands on
experience you need to take your business to the
next level.
During the month of February, our Govern-
ment Afairs team is at the Statehouse working to
move forward our 2012 Legislative Agenda. Teir
tackling issues that help you grow your business,
create local jobs, and keep the local economy
competitive.
Our Graduate Retention team preparing for
TechFest12 that will take place on March 10. Tis
event for high school students gets them engaged
in technology and careers that will make them
the future leaders you want to employ to advance
your business.
As we begin February, mark your calendars for
the Tird House Forum on Saturday, Feb. 11. Tis
is your opportunity to meet with legislators and
hear frst-hand whats going on at the Statehouse.
Also, be sure to join me at the February Presi-
dents Lunch on Feb. 13 with special guest Mayor
Tom Henry.
Looking forward to seeing you throughout the
month ahead!
Michael S. Landram
President/CEO
Greater Fort Wayne Chamber of Commerce
Volume 22, Issue 2
Mike Landram
President/CEO
Michelle Merritt
Vice President of
Membership and
Communications
Deb Boyd
Controller
Jennifer Fisher
Graduate Retention Program
Manager
Katy Staford-
Cunningham
Vice President of
Government Afairs
Dave Young
Vice President of Air
Service Development

Jon Swerens
Director of Communications
and Emphasis Editor
Emphasis Monthly is a
publication of Te Greater Fort
Wayne Chamber of Commerce.
826 Ewing Street
Fort Wayne, IN 46802
(260) 424-1435
www.fwchamber.org
communications@fwchamber.org
Printed by KPC Media Group
Inc., publishers of the Greater
Fort Wayne Business Weekly

A limited amount of adver-
tising in Emphasis Monthly
is available exclusively to
Greater Fort Wayne Chamber
of Commerce members.
For rates and information,
contact KPC Media Group:
Lynn Sroufe
Fort Wayne general manager
lsroufe@kpcnews.net
(260) 426-2640 ext. 304
Lynette Donley
Fort Wayne advertising sales
manager
lynetted@kpcnews.net
(260) 426-2640 ext. 305
Or visit the web site:
fwbusiness.com/emphasis
L E T T E R F R OM T HE P R E S I DE NT
I NS I DE T HI S I S S UE
Mike Landram
CEO and President
Te Chamber
mlandram@fwchamber.org
emphasis
MONTHLY
Te mission of the Greater Fort Wayne Chamber of Commerce is to create a vibrant economic
environment by supporting business, advocating on behalf of the business community, and
fostering community partnerships to advance a common economic vision.
C
O
V
E
R

P
H
O
T
O

B
Y

J
O
N

S
W
E
R
E
N
S
WE B S I T E S P ONS OR S
4 EMPHASI S MONTHLY FEBRUARY 2012
T R AI NI NG OP P OR T UNI T I E S
Aprils Disney Institute will
focus on quality service
Ivy Tech Corporate Col-
lege is bringing Disney In-
stitute to Fort Wayne for a
third time.
Disneys Approach to
Quality Service, a re-
nowned professional de-
velopment program, will be
Wednesday, April 11, at the
Holiday Inn Fort Wayne.
It is being sponsored lo-
cally by Ivy Tech Corporate
College with marketing partners Indianas News-
Center, Te Greater Fort Wayne Chamber of Com-
merce and Gordon Food Service.
Te full-day event will demonstrate how antici-
pating and reacting to customers needs, wants
and emotions is an integral aspect of delivering
quality service and achieving business results.
Te Chamber is pleased to have been a partner
in bringing this world-class training to northeast
Indiana, and well continue to do so, said Mike
Landram, President and CEO at Greater Fort
Wayne Chamber of Commerce. It doesnt get any
better than having the opportunity to absorb Dis-
ney Institute training right here in our communi-
ty. After all, our mission is to serve as the primary
advocate for commerce and business in the area by
providing solutions like this for them to fourish.
Tis will be the third Disney
Institute program Ivy Tech
Corporate College has spon-
sored since April 2011. It is
being brought back by popu-
lar demand, after the frst
two served more than 500
area business professionals.
We had an overwhelm-
ingly positive response to
the frst two Disney Institute
programs and are pleased to
be able to once again bring this professional devel-
opment opportunity to the community, said Jer-
rilee K. Mosier, chancellor of Ivy Tech Community
CollegeNortheast.
Te full-day Disneys Approach to Quality Ser-
vice program will give participants an insiders
look at business practices that have helped Disney
become respected for product and service quality.
In 2010, Fortune magazine recognized Disney
as the worlds most admired company for quality.
Participants will learn how to exceed customer ex-
pectations using a well-defned service infrastruc-
ture, ongoing research and service standards.
Delivering great service is critical for companies
looking to survive and prosper, said Jef James,
vice president for Disney Institute. Tis program
is a rare opportunity for northeast Indiana busi-
ness professionals to go inside the Disney organi-
zation and learn innovative, easy-to-implement
best practices that can give them the competitive
edge.
Program registration is $359 per person prior
to March 16 (early-bird registration) or $399 after
(regular registration). Te price includes all course
materials, a continental breakfast and lunch.
Employers sending fve or more participants re-
ceive $20 of each registration. Ivy Tech employ-
ees, students and alumni will receive a $20 dis-
count, as well.
For more information or to register, go to
IvyTech.edu/quality or call 260-480-4118.
About Disney Institute
Disney Institute is the global professional training arm of Te Walt
Disney Company. One of the most recognized names in professional
development, Disney Institute travels the world ofering engaging
seminars, workshops and presentations, as well as fully customized
programming. Immersive learning experiences are also ofered at Disney
destinations in the United States, Europe and Asia, enabling participants
to go behind the scenes and see frsthand how business theory drives
operational excellence. Te Disney Institute client roster includes
Fortune 500 companies as well as a wide range of small businesses, non-
profts and government agencies.
FEBRUARY 2012 EMPHASI S MONTHLY 5
GR ADUAT E R E T E NT I ON
And the Winner Is(Drum roll please) North-
east Indiana businesses.
Te prize, you ask? Talented and eager High
School and College Graduates.
So what do you have to do to win? Engage them
now!
You may get tired of me saying this, but it bears
repeating again. If we dont engage our young
people now through internships, externships, job
shadows, and company tours, we may lose them
to regions who are all too happy to gain from our
loss.
At some point, Baby Boomers are going to retire,
and when they do, how will your organization sur-
vive and thrive in the coming years? If you have
not made plans to replace that loss with well-
trained and talented employees, you may struggle
to compete.
What can you do?
Yes, you should already know I was going to
say host a student intern (high school, college,
or both), but there are other things you can do as
well to get involved and help young people get the
skills they need to be successful.
You could ofer to take a student on one of their
breaks for an externship. At most, youll have them
on site for a few weeks. Short-term experiences
like this allow young people to gain a tremendous
amount of information that may help them make
career decisions and gain an understanding of a
true work environment.
You could also allow a student to job shadow
you or one of your employees for a half or full day.
Again, youre not out a lot of time and this interac-
tion can be of great value to a young person trying
to decide on their future goals.
Have even less time to invest? Host a class tour
for an hour at your location.
Tese things can all be huge to young people and
teachers who are looking for ways to engage your
next generation of employees.
Heres one more idea
You can also get involved in the Northeast Indi-
ana TechFest12 on March 10 from 9 a.m. to 6 p.m.
at the Lantern Reception Hall. Tis unique and
interactive one-day event targets area high school
students by providing video game tournaments,
problem solving competitions, guest speakers, in-
formation from local universities, and more.
You can be involved in several ways. First, you
could choose to sponsor TechFest12 through one
of the sponsorship levels, or become a game spon-
sor of one of 11 diferent video games that will
take place that day, or you could have a table at
the event and talk to high school students about
careers or internships available at your company.
You could choose to host a high school student
this summer for an internship and help them gain
valuable skills, or you could do all of the above.
However you choose to get involved, your sup-
port goes a long way in helping us engage these
fabulous high school students and help them un-
derstand the type of careers available in Northeast
Indiana.
Our goal is to get them engaged now so they stay
here after they graduate!
Visit www.neitechfest.com for more details
about this exciting event and learn how you can
get involved!
Youre the winner when your
business chooses interns
Jennifer Fisher
Graduate Retention
Program Manager
Te Chamber
jfsher@fwchamber.org
fwchamber.org/grad
Follow us on Twitter:
@gradretention
TechFest seeks sponsors
Coming March 10! Contact Jennifer Fisher
at jfsher@fwchamber.org for more details on
how you can get involved in this great event
aimed at retaining high school students in
Northeast Indiana by connecting them to
local employers and universities through a
creative, one-day video gaming competition
and career exploration fair.
More details: www.neitechfest.com
6 EMPHASI S MONTHLY FEBRUARY 2012
GOV E R NME NT AF FAI R S
Follow us on
Twitter
Find us on Twitter
at @FWGovConnect
Katy Staford
Vice President of
Government Afairs
Te Chamber
kstaford@fwchamber.org
fwchamber.org/gov
For this months issue, Im publishing excerpts from
Mike Landrams testimony on Right to Work that he
presented in written form to our state representatives
in January.
As President of the Greater Fort Wayne Cham-
ber of Commerce, I have the privilege to lead a
premier organization that has a long history of ad-
vancing Fort Wayne and Northeast Indiana.
Our Chamber and its members have been in
support of Indiana passing Right to Work legis-
lation for nearly two decades and we continue to
fght for it today.
Te Chamber Board voted unanimously to sup-
port Right to Work. And many other area orga-
nizations have shown their support such as the
Allen County Commissioners, Allen County Coun-
cil, Northeast Indiana Regional Partnership, fve
additional Northeast Indiana Chambers, and six
Northeast Indiana Local Economic Development
organizations. In addition, 24 member businesses
and 46 individuals have signed our Right to Work
petition.
Our membership of 1,650 employers, employ
nearly 100,000 people and does $18 billion in
annual business. We would not consciously sup-
port or promote legislation that would reverse the
standard of living for our members workers.
Our public/private funded economic develop-
ment entity in Allen County that has repeatedly
stated that being non-Right to Work has left us
out of the batters box for many projects. Indiana
is very often crossed of the list of possible places
to locate before the game has even begun. Right to
Work would give Indiana the opportunity to com-
pete for more business relocation and expansion
projects.
Right to Work also makes small business, includ-
ing many of our members, a winner. It would cre-
ate an economic opportunity for small businesses
by becoming part of the new supply chain. More
business expansion and attraction would increase
economic opportunities for many small business-
es to grow their revenue and create more jobs for
Hoosiers.
Indiana has made progress over the last sever-
al years by creating a favorable business climate.
With all the hard work that has been done to main-
tain and further develop Indiana as a competitive
location for business attraction, enacting Right
to Work legislation would improve the chances of
landing and retaining businesses to further drive
our local and regional economies.
In November 2011, Forbes announced their Best
States for Business. Of the top ten states, 7 of the
10 are Right to Work. Of the top twenty states, 14
of the 20 are Right to Work states. Indiana was
ranked 34th. Indiana can do better and Right to
Work can give Indiana the edge.
According to the Bureau of Labor Statistics, the
three states with the lowest unemployment rates
in October 2011 North Dakota, Nebraska, and
South Dakota are Right to Work states. Of the
top ten states with the lowest unemployment, 7
of the 10 are RTW states. In October, Indiana had
an unemployment rate of 9 percent with 283,611
Hoosiers out of work and over 15,000 unemployed
in Allen County. Right to Work will help retain and
attract new businesses and projects bringing an
opportunity for jobs.
Northeast Indiana has a history of a skilled and
talented workforce. In order for Indiana to com-
pete and be on the cutting edge, it needs to retain
its talent. By passing Right to Work legislation,
more businesses will choose to locate here, creat-
ing more jobs and economic growth and keeping
our talented workforce here in Indiana.
Right to Work does not change any of the rules
concerning the right of unions to organize em-
ployees nor does it prohibit unions from adding
members who voluntarily elect to join and pay the
dues. Right to Work does give private sector work-
ers the freedom to choose whether or not to join
a union much the same as currently exists for all
public workers in Indiana As President of a mem-
bership organization, I know if we provide value,
members will remain. If we dont, those members
wont stay with us very long and we certainly cant
compel them to remain members. Why not the
same for unions?
Indiana is missing out on many job and econom-
ic development opportunities simply because we
are not in the same ball feld as other states that
have Right to Work legislation. Te Greater Fort
Wayne Chamber of Commerce urges you to grow
Indianas revenue through attraction, expansion
of business, and employ more Hoosiers. It is time
to pass Right to Work.
Landram on Right to Work
Download
the 2012
Legislative
Agenda
Find the PDF at
fwchamber.org/
legislativeagenda
n
a
p
s
m
s
o
is
D l d
Responsive and
Representative
P R E S E NT I NG S P ONS OR : NI P S CO
2012 Legislative Agenda
For more
on Right to
Work
Go to our
resource center:
fwchamber.org/
rtw
FEBRUARY 2012 EMPHASI S MONTHLY 7
Give me six hours to chop down a tree and I will
spend the first four sharpening the axe.
Abraham Lincoln
What really is important in organizational
leadership is the ability to partner with people to
achieve results. Organizational leadership is about
performance building success by focusing on a
vision, developing a strategy, and then setting a
course that will engage those who will help us get
where we need to go.
What we know
People dont get better because they go to pro-
grams. Long-term change in leadership develop-
ment takes time. People get better only if they
pick something important to improve, involve the
people around them and follow up in a disciplined
way.
Tis philosophy is the foundation upon which
the Applied Leadership Series at IPFW is built.
Consider this. Te term leadership has joined
its close cousin, communication, as part of the
contemporary lexicon that ofers an answer to vir-
tually all problems, without providing a hint for a
real solution. Imagine a work team sitting around
wondering how a project could have gone so ter-
ribly wrong, then someone ofers this: We could
have avoided all of this for wont of just one thing
(pause) communication (or leadership).
Tese melodramas are common where the hol-
low response is a single word. We have heard the
build-up time and again, remembering the hope of
that momentary promise, that the person speak-
ing might just have a valuable lesson or meaning-
ful refection. But we end up feeling like Charlie
Brown when the football, yet again, has been
pulled away. We are left with the empty feeling,
knowing there are opportunities for leadership
improvement (or communication), but do not
know how to best defne it, how to improve it, or
even know for sure where to begin.
So how do we improve leadership performance?
What steps do we take? How do we improve our
own organizational leadership efectiveness?
Too often, leadership development is a one-time
event. An of-site session with solid, interesting
content, but for so many, the lessons fail to take
hold once attendees are back at the workplace.
We have experienced it ourselves or have wit-
nessed it in others where program participants
leave the training session charged-up with re-
newed energy, only to experience disappointment
when it becomes apparent that things requiring
improvement will remain unchanged.
What else we know
Becoming a leader in an organization is a deci-
sion that individuals make. Tey can always say
no. Organizational leadership it is a choice, and
one requiring commitment. It comes with the ter-
ritory.
It is important to understand that efective lead-
ership is not an inherited skill assured by the title
or description of the position. Tink of the stellar
sales person or the premier engineer who are pro-
moted to leadership roles in their departments,
and, to their own disappointment and to the cha-
grin of others, fnd that those exceptional techni-
cal skills prove to be inadequate for the challenges
of the new leadership role.
Long-term sustainable leadership development
requires time, focus, support, and commitment.
What makes this blend of requirements work is
what is so often missed in leadership development
programs. It is something that cant be captured
very well in a seminar, a workshop or a series of
lectures. Tat missing piece is practice. Its the
practice of leadership.
It is important to add that practice and experi-
ence are not the same things. We can have experi-
ences without actually practicing, though we cant
practice without having an experience upon which
to challenge or hone our skills.
Go back to Charlie Brown and his football. He
has a lot of experience with Lucy and the football,
but we have little confdence that the experience
has improved his kicking game.
It is the recognition of this distinction that
makes the Applied Leadership Series at IPFW truly
diferent. It is constructed to get the most out of
our experiences by refecting on them in a delib-
erate and thoughtful way, ofering the necessary
tools facilitating focus and support.
Its a challenge that all leaders can beneft from
as long as they bring with them their commitment
to lead, and a willingness to put their experiences
to practice.
For more, visit the Applied Leadership Series
web site: ipfw.edu/applied-leadership
Leadership takes practice
T I P S AND T R I CK S
Bob Abel
Faculty, IPFW Division
of Organizational
Leadership and
Supervision and Director
of the Applied Leadership
Series
abelr@ipfw.edu
ipfw.edu/
applied-leadership/
8 EMPHASI S MONTHLY FEBRUARY 2012
bers. Te early-bird registration ends Friday, Feb.
10. Early-bird rate is $49 for Chamber members
and $99 for nonmembers. After Feb. 10, the regis-
tration rate is $69 for chamber members and $129
for nonmembers.
Te registration fee also includes breakfast,
lunch, and all materials.
AI R S E R V I CE DE V E L OP ME NT
2012 Media and P.R. Summit
Get your business noticed
CHAMBE R S UMMI T S
Responding to the needs of our members, Te
Greater Fort Wayne Chamber of Commerce has
created the frst-ever Media and P.R. Summit: How
to get your business noticed.
Tis event will be held on Wednesday, February
22, at the Chamber building, 826 Ewing St., Fort
Wayne.
Attendees will be able to choose four of the fol-
lowing sessions:
Working With the Television Media, by
Ryan Elijah, Indianas NewsCenter
How To Get Your Event Noticed by the Me-
dia, by Jeanette Dillon, IPFW
Working With Radio Media by Charly
Butcher, WOWO
Building P.R. Trough Branding, by Susan
Segworth, BIG
Why Your Press Release Gets Ignored, by
Elbert Starks III, Te News-Sentinel
Stepping Outside Your Comfort Zone, by
Matt Kelly, One Lucky Guitar
How To Be Interviewed on Air, by Jef Bow-
man, Indianas NewsCenter
How To Tell Your Story in Print, by Dan Co-
peland, Business People Magazine
Te keynote address will be delivered by Larry
Wardlaw, Asher Agency.
Te summit is open to members and nonmem-
Allegiant marks 5 years in Fort Wayne
We have a celebration in February this year. Al-
legiant Airlines has now been serving the Fort
Wayne market for 5 years. Over that time Alle-
giant has ofered fights to Orlando, Tampa/St.
Pete, Fort Lauderdale, Phoenix, Myrtle Beach, and
Las Vegas. In fact, about 200,000 trips have been
fown on Allegiant since they arrived in 2007 with
Elvis to celebrate and kick of their fights. We will
be commemorating this anniversary this month.
In other news, Allegiant has begun to sell its
seasonal service to Myrtle Beach, so I would go to
their web site to take advantage of their fights.
American will be reinstating its fourth Chicago
trip in March, while Delta will be adding a second
Minneapolis fight this June.
As always we will continue to work towards
maintaining, enhancing and expanding fight of-
ferings on behalf of the community.
Dave Young
Vice President of Air
Service Development
Te Chamber
Register
online
Sign up for the Feb.
22, 2012, Media and
P.R. Summit online:
fwchamber.org/
mediasummit
FEBRUARY 2012 EMPHASI S MONTHLY 9
DISCOUNT GUIDE
Get complete details online at
fwchamber.org/getsaving
PHP member discount
If your business has 2 to 50 employees, you qualify for
a discount of up to fve percent on your small busi-
ness insurance premiums from PHP. Average annual
savings is $2,500. To receive a quote, call PHP at (800)
982-6257 or visit phpni.com and click on the Chamber
Discount Program link.
Of ce Depot savings
Chamber members can save 60 percent on core cata-
log items and four percent of retail catalog purchases.
Contact Chris Michaels at (260) 249-3977.
Cirrus ABS eBusiness Suite for the Web
Te Cirrus ABS eBusiness Suite provides web site ser-
vices for members seeking more afordable alternatives
to traditional web site designs and set up. Read more at
fwchamber.org/cirrus.
Comcast Business Class
Tis program provides Chamber members with excep-
tional Internet services at a substantial discount of up
to $29.95 per month. Info: fwchamber.org/comcast.
Sams Club savings
Chamber members receive a $25 gift card for a Plus
membership or a $10 for a Business membership. Info
at samsclub.com/membership.
Event discounts and admittance
Every employee of each of our members receives the
member price for Chamber events. Also, all employees
of members can attend member-only events, such as
the Tird House Forums.
Meeting rooms
Members get free usage of meeting rooms large and
small in the Chamber building during business hours.
Call 424-1435 for details.
Promotion and referrals
Members can create and ofer member-to-member cou-
pons on the web site. Members also get free promotion
to a readership of 24,000 through Emphasis and free
phone and web referrals.
Notarization and certifcation of origin
Free for members by our front desk staf.
ATHENA
THE
OPENING DOORS OF LEADERSHIP
OPPORTUNITY FOR WOMEN
AWARD
LUNCHEON
WEDNESDAY, MARCH 14, 2012
THE DIAMOND ROOM AT CERUTIS SUMMIT PARK
6601 INNOVATION BOULEVARD, FORT WAYNE
REGISTER BY MARCH 9 AT FWCHAMBER.ORG
10 EMPHASI S MONTHLY FEBRUARY 2012
CHAMBE R PAR T NE R S
Each February, the American Heart Association
marks National Heart Month with a special focus
on womens heart health.
Heart disease is the No. 1 killer of women, killing
about one woman every minute! Many think that
heart disease is a mans disease, but its a womans
disease as well.
Heart disease has been called the silent killer.
Many people are not aware of the warning signs.
Too often we see actors in movies clutching their
chest when they are acting like theyre having a
heart attack, but this isnt always the sign that
people experience, especially women.
Most warning signs are subtle and may be
brushed of as something else. Educate yourself
on the warning signs of a heart attack and if you
experience any of the below, call 911 immediately
and get to a hospital.
Warning Signs of a Heart Attack
Uncomfortable pressure, squeezing, fullness
or pain in the center of your chest, lasting more
than a few minutes or goes away and then comes
back.
Pain or discomfort in one or both arms, the
back, neck, jaw or stomach.
Shortness of breath with or without chest dis-
comfort.
Additional signs include breaking out in a cold
sweat, nausea or lightheadedness.
As with men, womens most common attack
symptom is chest pain or discomfort. But women
are somewhat more likely than men to experience
some of the other common symptoms, particular-
ly shortness of breath, nauseas/vomiting and back
or jaw pain.
Make it your mission to fght heart disease in
women. Join the American Heart Association on
Friday, Feb. 3, and Go Red For Women.
Wear red to show your support and also share
the warning signs of a heart attack with the wom-
en in your life.
Log in to www.GoRedForWomen.org to learn
your risk for heart disease, take the Go Red Heart
Checkup and make it your mission to give fve
women you care about the power to save their
lives.
Watch for signs of heart attack
By Eric Sponable
In todays business world, it is often hard to
defne the term value. Te dictionary defnes it
as an amount, as of goods, services, or money,
considered to be a fair and suitable equivalent for
something else; a fair price or return. However, in
todays tough economic times, value is often mis-
takenly defned as fnding and choosing the low-
est priced option. People can spend an overabun-
dant amount of time shopping for the lowest price
while at the same time settling for a product that
is substandard to do the job. And all based solely
on price.
Tere is a lot more to value than just getting the
lowest price. If the old adage of time is money
holds true, then the quality of the item and the
ef ciency in which it can be obtained must also
be considered. How long is the low cost alterna-
tive going to last compared to its higher priced
counterpart? Is it going to be able to accomplish
the same job, in an expedient manner, as the more
expensive model?
Many times, I am able to also show my custom-
ers value by simply making the way they do busi-
ness more ef cient. Being able to order quickly
and with confdence in a fair price means that
youre able to get back to the main business at
hand. Youre able to keep your focus on your busi-
ness instead of worrying about the supplies that
keep your business running.
Especially when it comes to working with com-
panies that supply the basics of what you need
for business, signifcant savings can be realized
by working with companies that provide you with
ease of ordering, reliable delivery, understandable
billing practices, and a transparency in tracking
your ordering habits over the recent past.
By shopping in a ef cient manner and buying
the products you know will do the job, youll save
both time and money. You must always be con-
science of price but not dependent on it to get the
best value for your money.
Value is more than just saving money
The Chamber
discount
If your business has 2 to
50 employees, you qualify
for a discount of up to
fve percent on your small
business insurance pre-
miums from PHP. Average
annual savings is $3,500.
To receive a free quote,
call PHP at (800) 982-
6257 or visit www.
phpni.com and click on
the Chamber Discount
Program link.
The Chamber
discount
Chamber members can
save 60 percent on core
catalog items and four
percent of retail cata-
log purchases. Monitor
expenses with monthly
reporting, and order on-
line, via phone or fax, and
through retail stores.
For more info, contact
Chris Michaels at (260)
249-3977.
FEBRUARY 2012 EMPHASI S MONTHLY 11
T I P S AND T R I CK S
Grabill Bank urged customers to educate them-
selves on responsible credit habits.
No matter your age or fnancial stance, its
never too early to get smart about credit, said
Michael C. Marhenke, Grabill Bank President and
CEO. Learning the basic fundamentals of credit
provides customers with a foundation that will
prove invaluable throughout their lives.
Grabill Bank encourages customers to follow
these Dos and Donts of Credit:
DO pay at least the minimum due and contact
your creditor if you have trouble making
payments.
Tis will help you to avoid late fees and a rising
APR. To pay of your balance quicker, pay more
than the minimum due. If you are unable to make
the minimum monthly payments, let your creditor
know so they can work with you to create a more
manageable payment plan.
DO be wary of anyone who claims they can
fx your credit report.
No one can legally remove negative accurate in-
formation from your credit history. Te only thing
that can fx a credit report is time and a positive
payment history.
DO read the fne print on the credit
application.
Te application is a contract, so read it carefully
before signing. Credit card companies are very
competitive so interest rates, credit limits, grace
periods, annual fees, terms and conditions may
vary.
DONT feel pressure to get a credit card.
If you dont want one, you have the right to say
no. Under the new CARD Act 2009 consumers
aged 18-21 cannot be solicited for credit. If you no
longer wish to receive prescreened ofers, opt out
by calling 1-888-5-OPTOUT (1-888-567-8688) or
visit www.optoutprescreen.com.
DONT ignore the warning signs of credit
trouble.
If you pay only the minimum balance, pay late,
use cash-advances to fund daily living expenses or
transfer a lot of balances you might be in the credit
danger zone. Talk to a fnancial counseling organi-
zation to regain control of your fnances.
DONT share your credit card number.
Never give out credit card or personal informa-
tion if you have not initiated the transaction. Be
aware of identity theft and phishing scams that
ask for credit card numbers. If you suspect that
your identity has been compromised, fle a com-
plaint with the Federal Trade Commission by call-
ing 1-877-ID-THEFT (1-877-438-4338); TDD:
202-326-2502, or visit www.ftc.gov/idtheft.
Grabill Bank, founded in 1946, is a state-char-
tered, community bank and is a subsidiary of Inde-
pendent Alliance Banks, Inc., a two-bank holding
company that includes MarkleBank and was estab-
lished in May of 2005. Grabill Bank employs about
175 people in our local communities.
How to get smart about credit:
6 dos and donts for consumers
12 EMPHASI S MONTHLY FEBRUARY 2012
Dec. 21 grand opening at Massage
Envy, 6409 W. Jeferson Blvd.:
From left, Michelle Merritt, Chamber vice president
of member relations and communications;
Charlie Marsh, Massage Envy regional developer;
Jessica Salas, assistant manager; Brian Lee,
owner; Ainsley Lee, owner; Andrew Lee, sales
associate; Sarah Miers, sales associate; Chantel
Williams, massage therapist; and Teresa Royer,
Chamber member relations specialist.
Let us host your ribbon
cutting or groundbreaking!
Details: www.fwchamber.org/openings
R I BBON CUT T I NGS
Dec. 13 grand opening at General
Credit Union, 630 E. Dupont Road:
From row from left: Michelle Merritt, Chamber
vice president of member relations and
communications; Kay Neidlinger, VP Public
Relations, Indiana Credit Union League;
Kathy Knight, VP Business Development/
Marketing, General Credit Union; Lori Huglin-
Curry, CEO; Heather Bird, Dupont Branch
Manager; Julie Wood, Board of Directors.
Back row: Chris Coy, Assistant Dupont Branch
Manager; Tami Etzler, Dupont Teller; David
Kaiser, CFO; Matt Leitz, Chairman, Board of
Directors; Fred Parshley, Supervisory Committee;
Tony Belton, Assistant Marketing Manager.
Dec. 13 renovation at General Credit
Union, 5020 Riviera Court.
Front row from left: Michelle Merritt, Chamber
vice president of member relations and
communications; Abby Macy, Assistant VP
Operations, General Credit Union; Matt Leitz,
Chairman, Board of Directors; Lori Huglin-Curry,
CEO; Kathy Knight, VP Business Development/
Marketing; Julie Wood, Board of Directors; Nancy
Brandenberger, VP Loans; Kay Neidlinger, VP
Public Relations, Indiana Credit Union League.
Back row: Dave Kaiser, CFO, General Credit Union;
Danielle Gonzales, Riviera Teller; Kim Meyer,
Mortgage Loan Of cer; Tony Belton, Assistant
Manager Marketing; Fred Parshley, Supervisory
Committee Member; Cindy Gebhart, Senior Loan
Of cer. On phone in background: Elvia Garza-
Sandoval, Assistant Riviera Court Branch Manager.
P
H
O
T
O
S

B
Y

J
O
N

S
W
E
R
E
N
S
FEBRUARY 2012 EMPHASI S MONTHLY 13
P
H
O
T
O

B
Y

J
O
N

S
W
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S
NE W AND R E NE WI NG ME MBE R S
Renewing members
December 2011
AMO Of ce Supply
American Wire, Rope & Sling
Arbys Restaurant (Downtown)
Don Ayres Pontiac-GMC-Honda
Baden Tax Management, LLC
Beckman Lawson, LLP
Boyer & Boyer
Burkhart Advertising, Inc.
Casa Restaurants
Coldwell Banker Roth Wehrly Graber
Combustion Mechanical
Comcast
Courtyard by Marriott Downtown/
Convention Center
Crossroad Child & Family Services,
Inc.
David Culp & Co.
Daisy Wheel & Ribbon Company, Inc.
Deister Concentrator
E & B Paving, Inc.
ENS Group
Annie Eckrich/Re/Max Results
Environmental Management Special-
ists, Inc.
Fairfeld Inn & Suites By Marriott/
Fort Wayne
Findley Financial Corporation
First Gear, Inc.
Flickinger Industries, Inc.
Fort Wayne Financial Corporation
Gladieux Consulting
Granite City Food & Brewery
Great Lakes Pediatric Surgeons, Inc.
Group Delphi
Hanson Aggregates Midwest, Inc.
Harrison Professional Center
A. Hattersley & Sons, Inc.
Heritage Food Service Equipment,
Inc.
Image Exhibits, Inc.
K-Industrial of Indiana LLC
Kees Grain Farms, Inc.
Keystone Concrete, Inc.
Kingston Residence
Koher Advertising
MacAllister Machinery Company
MarkleBank
Martin Riley architects/engineers
Te Midland Group
NAPA Distribution Center
Nelsons
New Process Corporation
Northern Insurance, LLC
Old Crown
Ophthalmology Consultants of Fort
Wayne
Pak Mail (St. Joe Center Road)
Precise Manufacturing, Inc.
Pyromation, Inc.
Reincke-Norris, LLC
Rothberg Logan & Warsco LLP
Russ Moore Transmission, Inc.
Saint Anne Home & Retirement
Community
Sand Point Living Interiors, Inc.
Signature Mac, Inc.
Simcox Financial Services, Inc.
Te State Bank & Trust Company
Summitline Industries, Inc.
Swanson Staf ng
Sweetwater Sound, Inc.
US Signal
Vinces
Vital Living Terapeutic Massage
Wal-Mart (Coldwater Road)
Yoder Rahrig Family Dentistry
New members
December 2011
Absolute Machining, Inc.
Clawson Communications, Inc.
Coliseum Productions, Inc.
Comcast Spotlight
Eagles Wings Air
Fort Wayne Urban Enterprise As-
sociation
JAE Insurance Solutions
Kam Construction, Inc.
Molly Maid of Fort Wayne
Panda Express (Lima Road)
Rustic Hutch
Shred-it
Taxademic LLC
Te Crossing Educational Center
More online
Find more about
these businesses and
all of our members in
our online business
directory at:
fwchamber.org/
directory
Why join?
Te Chamber
represents more
than 1,600 local
businesses and
organizations.
Find out the benefts
for you at:
fwchamber.org/
whyjoin
GR OUND BR E AK I NGS
Dec. 6 ground breaking at the site of D.O. McComb & Sons future cremation center at 2307 W. Main St. From left: Mike Murphy,
Kurt Vlot, Taron Smith, Shad Briles, Mark McComb, and Janelle McComb, all of D.O. McComb & Sons; Fort Wayne Mayor Tom Henry;
Dave McComb, co-owner of D.O. McComb & Sons; and Mike Landram, president and CEO of The Greater Fort Wayne Chamber of
Commerce. Murphy, Vlot, Smith, Briles and Mark McComb all have been with the company for at least 20 years.
14 EMPHASI S MONTHLY FEBRUARY 2012
Tird House Forum
Get to know your state legislators and share
your thoughts on polices that concern your
business
Join us at the Chamber to hear the
Northeast Indiana legislative delegation
report on their activity at the statehouse
and to speak with Chamber members
regarding issues that directly afect you.
Cost: Free | Exclusive to Chamber
members only
Saturday, Feb. 11 | 10:30 a.m.-noon
Te Chamber building, 826 Ewing St.
Presidents Lunch with
Mayor Tom Henry
Every month, meet a local business leader
Chamber President and CEO Mike
Landram hosts this lunch with Fort
Wayne Mayor Tom Henry.
Cost: $25, including meal | Limited to the
frst 10 Chamber members to sign up
Tursday, Feb. 19 | noon-1 p.m.
Club Soda, 235 W. Superior St.
Meet Me @ 5
Enjoy an evening of networking with hors
doeuvres and a cash bar
Cost: Member: $5 | Nonmember: $10
Tursday, Feb. 19 | 5-7 p.m.
Hosted by Rothberg, Logan & Warsco/
Landquest Title Group, 505 E.
Washington Blvd.
Media and P.R. Summit
Our summits are new quarterly events
that ofer in-depth education on relevant
business topics
Local media professionals, including Ryan
Elijah, Jef Bowman, Charly Butcher,
Jeanette Dillon, Elbert Starks III, and
Larry Wardlaw, teach you how to get
your business noticed by the media.
Early-bird cost (last day: Feb. 10): Member:
$49 | Nonmember: $99.
Cost from Feb. 11-21: Member: $99 |
Nonmember: $129.
Includes breakfast and lunch
Wednesday, Feb. 22 | 8 a.m.-1 p.m.;
registration opens at 7:30 a.m.
Te Chamber building, 826 Ewing St.
Northeast Indiana
TechFest12
An event for students by our Graduate
Retention department.
Tis full day will include tournament
style video gaming, problem solving,
technology demonstrations and
presentations by area professionals
about career opportunities in the region.
Saturday, March 10 | 9 a.m.-1:30 p.m.
Te Lantern Reception Hall, 4420 Ardmore
Ave.
For details, visit neitechfest.com
Te Athena Awards
Celebrates exceptional individuals who
have assisted women in the attainment of
professional goals.
Cost: $35
Wednesday, March 14 | 11:30 a.m.-1:30
p.m.
Te Diamond Room at Cerutis Summit
Park, 6601 Innovation Blvd.
Meet Me @ 5
Enjoy an evening of networking with hors
doeuvres and a cash bar
Cost: Member: $5 | Nonmember: $10
Tursday, March 15 | 5-7 p.m.
Fort Wayne TinCaps at Parkview Field,
1301 Ewing St.
CHAMBE R CAL E NDAR OF E V E NT S
FEB
21
FEB
22
Sign up for
our events!
Go online at
fwchamber.org/
events
to get more details
and register.
FEB
11
FEB
19
MAR
14
MAR
10
MAR
15




About TechFEST12
TechFest is an opportunity for all Northeast Indiana high school
students to engage in a full day of video game tournaments, problem-
solving team competitions, hear guest speakers talk about their careers
in Science, Technology, Engineering, and Mathematics (STEM) in
Northeast Indiana, and much more. Local Universities/Colleges will
also be on hand to provide information about majors related to these
subject areas and employers will be present to discuss internship
opportunities and career information.
Want to Sponsor TechFEST12? Contact us for details!

Sponsor an Individual game or TechFEST12!
This years games include the following:
Wii Bowling Rock Band
Wii Boxing Guitar Hero
Mario Cart Dance Central
Smash Brothers Wii Big Brain Academy
Madden 11 Problem Solving Competition
NBA JAM FIFA 11


About TechFEST12
Learn More
Interested in learning more
about TechFEST12? Simply
visit our website and read
about this fun event!

www.neitechfest.com
Check us out on Social Media

@neitechfest
(260) 424-1435
neitechfest@live.com
Call or email for more
information on how
you can sponsor!!
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